Industry Assessment: Today, David Jorgensen’s Katun serves more than 130 countries across the globe with copiers, digital duplicators, printers, photoreceptors, tools, a customer service approach that supports the businesses that depend on them, and distribution centers across the globe.

1. Katun
Corporation
On Identifying the
Demand and Meeting It

2. Origin
• Technology took hold of our world in subtle
ways. While many processes remained
untouched—mail, grocery shopping, music—for
many years, businesses began seeing a definite
change in the later sixties and early seventies.
Suddenly, new machines that sped up important
transactions became available on the market,
and more competitors boasted them. The fax
machine, when linked through telephone
capability in the mid 1960s, became a standard
for important document transmission, and
printers became more advanced by the year.

3. Origin
• When it came to these devices, as well as the
many accessories that supported and enhanced
them, businesses purchased their supplies from
independent storefronts that popped up to meet
the demand for these types of goods. However,
as these sorts of products became integral as
opposed to preferred, many small suppliers could
not keep up with the quantity and diversity of
products the changing market called for. Enter
Katun founder David Jorgensen, a graduate of
Stanford University with a Master’s in
Engineering.

4. Today
• After finding natural entrepreneurial abilities in directorial positions
with groups that focused on technology, one in performance
evaluation and the other in market research, David Jorgensen
established Katun Corporation in 1979. The group steadily garnered
clientele due to its various catalogue of OEM merchandise and
high-volume order capacity. Today, David Jorgensen’s Katun serves
more than 130 countries across the globe with copiers, digital
duplicators, printers, photoreceptors, tools, a customer service
approach that supports the businesses that depend on them, and
distribution centers across the globe. David Jorgensen sold the
group in 2002 and currently leverages his leadership skills with
groups FreetoChoose.net and The National Philanthropy Board of
the Pacific Legal Foundation.