“History doesn’t repeat itself,but it does rhyme.”                       Mark Twain
1. Both launched their companies based   on innovations in infrastructure.2. Both launched with a single product that   wa...
Anytime there is significantinnovation occurring ininfrastructure that transformshow people are connected, itultimately be...
InfrastructureLate 19th to early 20th Century20th CenturyLate 20th to early 21st Century
Infrastructure                           PlatformsLate 19th to early 20th Century   Late 19th to early 20th Century20th Ce...
Infrastructure                           Platforms                         ApplicationsLate 19th to early 20th Century   L...
1. Innovation at the infrastructure level   creates new channels for connecting with   consumers
1. Innovation at the infrastructure level   creates new channels for connecting with   consumers2. Innovation at the platf...
1. Innovation at the infrastructure level   creates new channels for connecting with   consumers2. Innovation at the platf...
Infrastructure              Platforms           Applications      Mo                    So                    LoEarly 21st...
Infrastructure              Platforms           Applications      Mo                    So                    LoEarly 21st...
They Keep Us Connected    Facebook will serve more than 1    billion    active monthly users worldwide    Twitter is acces...
Infrastructure              Platforms           Applications      Mo                    So                    LoEarly 21st...
1. The majority of businessesoperate at the application level.• Easily displaced• Infrastructure innovation viewed as  dis...
1. The majority of businessesoperate at the application level.• Easily displaced• Infrastructure innovation viewed as  dis...
1. Data & Technology
1. Data & Technology2. AOR
1. Data & Technology2. AOR3. CMO+
1. Data & Technology2. AOR3. CMO+4. Innovate
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Ken...
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Ken...
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Ken...
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Ken...
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Ken...
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Ken...
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Ken...
Upcoming SlideShare
Loading in …5
×

2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin

2,170 views

Published on

Kenny Tomlin, Founder & CEO, Rockfish

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,170
On SlideShare
0
From Embeds
0
Number of Embeds
1,214
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Smartphone adoption stood at just 27% in 2010. A year later, according to Nielsen, it crossed 43% on its way to 50% by year’s end. By 2015, we’ll achieve smartphone ubiquity on a global scale. This also means a billion new people will come online for the first time, most of whom will never own a PC. This is the post-PC era. Said another way, it’s the dawn of the SoLoMo era. (MF) Our customers spend more time with their smartphones than with their spouses
  • 2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin

    1. 1. “History doesn’t repeat itself,but it does rhyme.” Mark Twain
    2. 2. 1. Both launched their companies based on innovations in infrastructure.2. Both launched with a single product that was in high demand.3. Both used transparent pricing.4. Both used personalization in marketing.5. Both brands grew rapidly through WOM.
    3. 3. Anytime there is significantinnovation occurring ininfrastructure that transformshow people are connected, itultimately becomes disruptive tocommerce
    4. 4. InfrastructureLate 19th to early 20th Century20th CenturyLate 20th to early 21st Century
    5. 5. Infrastructure PlatformsLate 19th to early 20th Century Late 19th to early 20th Century20th Century 20th CenturyLate 20th to early 21st Century Late 20th to early 21st Century
    6. 6. Infrastructure Platforms ApplicationsLate 19th to early 20th Century Late 19th to early 20th Century Late 19th to early 20th Century20th Century 20th Century 20th CenturyLate 20th to early 21st Century Late 20th to early 21st Century Late 20th to early 21st Century
    7. 7. 1. Innovation at the infrastructure level creates new channels for connecting with consumers
    8. 8. 1. Innovation at the infrastructure level creates new channels for connecting with consumers2. Innovation at the platform level creates highly valuable companies that produce an entirely new business ecosystem around them
    9. 9. 1. Innovation at the infrastructure level creates new channels for connecting with consumers2. Innovation at the platform level creates highly valuable companies that produce an entirely new business ecosystem around them3. Innovation at the application level quickly shifts consumer demand as • Their access to knowledge and information expands • Their social network expands • Their awareness of options and pricing expands
    10. 10. Infrastructure Platforms Applications Mo So LoEarly 21st Century Early 21st Century Early 21st Century
    11. 11. Infrastructure Platforms Applications Mo So LoEarly 21st Century Early 21st Century Early 21st Century
    12. 12. They Keep Us Connected Facebook will serve more than 1 billion active monthly users worldwide Twitter is accessed by more than 100 million active monthly users Foursquare is following Twitter’s growth trajectory with more than 12 million registered users
    13. 13. Infrastructure Platforms Applications Mo So LoEarly 21st Century Early 21st Century Early 21st Century
    14. 14. 1. The majority of businessesoperate at the application level.• Easily displaced• Infrastructure innovation viewed as disruptive• Leadership team turnover
    15. 15. 1. The majority of businessesoperate at the application level.• Easily displaced• Infrastructure innovation viewed as disruptive• Leadership team turnover2. Brands need to innovate at theplatform & application level.
    16. 16. 1. Data & Technology
    17. 17. 1. Data & Technology2. AOR
    18. 18. 1. Data & Technology2. AOR3. CMO+
    19. 19. 1. Data & Technology2. AOR3. CMO+4. Innovate

    ×