SlideShare a Scribd company logo
1 of 15
Perfecting Advertising in LBS Optimising Advertising Fuelled Services:  What Advertising can do for LBS. Martin Wilson , CEO
About mobilePeople ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.mobilepeople.com
Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Convergence: ‘personal’ and ‘local’
Mobile advertising opportunity
Monetising: timing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Source:  eMarketer Inc. 2007
Monetising: exposure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Driving utility and appeal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Location: overrated ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consuming the offer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Just in time: impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you Martin Wilson , CEO e: martin@indigo102.com

More Related Content

Similar to What advertising can do for mobile location based services

Is town hall_priscilla_draftv3
Is town hall_priscilla_draftv3Is town hall_priscilla_draftv3
Is town hall_priscilla_draftv3
Sun Life Financial
 
Mobile embrace mindshare_boehringeringelheim_fresh_thinking_innovative_solutions
Mobile embrace mindshare_boehringeringelheim_fresh_thinking_innovative_solutionsMobile embrace mindshare_boehringeringelheim_fresh_thinking_innovative_solutions
Mobile embrace mindshare_boehringeringelheim_fresh_thinking_innovative_solutions
adtechanz
 
Marketing to a Segment of One - Fico ExactTarget Webinar
Marketing to a Segment of One - Fico ExactTarget WebinarMarketing to a Segment of One - Fico ExactTarget Webinar
Marketing to a Segment of One - Fico ExactTarget Webinar
Salesforce Marketing Cloud
 
Week 8: Campaign Planning
Week 8: Campaign PlanningWeek 8: Campaign Planning
Week 8: Campaign Planning
lisahaggis
 
Location Based Advertising 2015
Location Based Advertising 2015Location Based Advertising 2015
Location Based Advertising 2015
Nadia Z. Ismail
 
Mobile Marketing Solution Study
Mobile Marketing Solution StudyMobile Marketing Solution Study
Mobile Marketing Solution Study
Demand Metric
 

Similar to What advertising can do for mobile location based services (20)

Market in the Moment to Boost Consumer Engagement
Market in the Moment to Boost Consumer EngagementMarket in the Moment to Boost Consumer Engagement
Market in the Moment to Boost Consumer Engagement
 
Chapter01.ppt
Chapter01.pptChapter01.ppt
Chapter01.ppt
 
Chapter01.ppt slides by Leon g schiffman
Chapter01.ppt slides by Leon g schiffmanChapter01.ppt slides by Leon g schiffman
Chapter01.ppt slides by Leon g schiffman
 
Chapter01
Chapter01Chapter01
Chapter01
 
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CES
 
Is town hall_priscilla_draftv3
Is town hall_priscilla_draftv3Is town hall_priscilla_draftv3
Is town hall_priscilla_draftv3
 
Is social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing  - 3 march 2011 -- slideshareIs social media the new direct marketing  - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshare
 
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...
 
Mobile embrace mindshare_boehringeringelheim_fresh_thinking_innovative_solutions
Mobile embrace mindshare_boehringeringelheim_fresh_thinking_innovative_solutionsMobile embrace mindshare_boehringeringelheim_fresh_thinking_innovative_solutions
Mobile embrace mindshare_boehringeringelheim_fresh_thinking_innovative_solutions
 
Week 9: Marketing & Entrepreneurship
Week 9: Marketing & EntrepreneurshipWeek 9: Marketing & Entrepreneurship
Week 9: Marketing & Entrepreneurship
 
Marketing to a Segment of One - Fico ExactTarget Webinar
Marketing to a Segment of One - Fico ExactTarget WebinarMarketing to a Segment of One - Fico ExactTarget Webinar
Marketing to a Segment of One - Fico ExactTarget Webinar
 
Fashion Digital Mobile event March 24, 2015
Fashion Digital Mobile event March 24, 2015Fashion Digital Mobile event March 24, 2015
Fashion Digital Mobile event March 24, 2015
 
Week 8: Campaign Planning
Week 8: Campaign PlanningWeek 8: Campaign Planning
Week 8: Campaign Planning
 
Surfing the Big Data waves - Don't forget your branding
Surfing the Big Data waves - Don't forget your brandingSurfing the Big Data waves - Don't forget your branding
Surfing the Big Data waves - Don't forget your branding
 
Mobile Media Summit San Francisco 2015
Mobile Media Summit San Francisco 2015Mobile Media Summit San Francisco 2015
Mobile Media Summit San Francisco 2015
 
Chapter01.ppt
Chapter01.pptChapter01.ppt
Chapter01.ppt
 
MBA 615 - Mobile Market Research - MIS project
MBA 615 - Mobile Market Research - MIS projectMBA 615 - Mobile Market Research - MIS project
MBA 615 - Mobile Market Research - MIS project
 
Location Based Advertising 2015
Location Based Advertising 2015Location Based Advertising 2015
Location Based Advertising 2015
 
Mobile Marketing Solution Study
Mobile Marketing Solution StudyMobile Marketing Solution Study
Mobile Marketing Solution Study
 
ARF 360 Media and Marketing Council - AdWeek 2009
ARF 360 Media and Marketing Council - AdWeek 2009ARF 360 Media and Marketing Council - AdWeek 2009
ARF 360 Media and Marketing Council - AdWeek 2009
 

More from Martin Wilson

More from Martin Wilson (9)

Mobileweb Company
Mobileweb CompanyMobileweb Company
Mobileweb Company
 
The future of publishing June 2010
The future of publishing June 2010The future of publishing June 2010
The future of publishing June 2010
 
Mobile Web Company Core Principles When Thinking Mobile (Dec 09)
Mobile Web Company Core Principles When Thinking Mobile (Dec 09)Mobile Web Company Core Principles When Thinking Mobile (Dec 09)
Mobile Web Company Core Principles When Thinking Mobile (Dec 09)
 
Realising The Mobile Opportunity
Realising The Mobile OpportunityRealising The Mobile Opportunity
Realising The Mobile Opportunity
 
How can advertising fund and create LBS?
How can advertising fund and create LBS?How can advertising fund and create LBS?
How can advertising fund and create LBS?
 
What next for mobile local search?
What next for mobile local search?What next for mobile local search?
What next for mobile local search?
 
Mobile Applications and Mobile Advertising
Mobile Applications and Mobile AdvertisingMobile Applications and Mobile Advertising
Mobile Applications and Mobile Advertising
 
Local mobile search April09 V1.2
Local mobile search April09 V1.2Local mobile search April09 V1.2
Local mobile search April09 V1.2
 
Mobile Advertising - making money from mobile
Mobile Advertising - making money from mobileMobile Advertising - making money from mobile
Mobile Advertising - making money from mobile
 

Recently uploaded

Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
dlhescort
 
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
lizamodels9
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 

Recently uploaded (20)

Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 

What advertising can do for mobile location based services