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1. Measuring Success on
Facebook, Twitter & LinkedIn
Class 3: New York University
Social Media Analytics I
@BrianHonigman

2. Steps for Measurement
on Any Social Channel
@BrianHonigman

3. Identify the Audience
@BrianHonigman

4. Types of Content Shared
Photos
GIFs
Video
Audio
Text
Links
@BrianHonigman

5. Understand
Your Goals
@BrianHonigman

6. Channel Specific Metrics
@BrianHonigman

7. Tools for Channel
Measurement
@BrianHonigman

8. Cross Channel Measurement
Simply Measured Brandwatch
FB, Twitter,
LinkedIn & FB & Twitter
Instagram
@BrianHonigman

9. Cross Channel Measurement
Sprout Social &
Google Analytics Socialbakers
Any Social FB, Twitter,
Channel That LinkedIn &
Drives Traffic Instagram
@BrianHonigman

10. Facebook’s Audience
40
32.1
30
26.2
20
10
0
Age 18-24
25.2
Age 25-34 Age 35-44
22.5
Age 45-54
17.1
Age 55-64
10.6
Age 65+
Source: eMarketer

11. Facebook Content Types
@BrianHonigman

12. Social Litmus Test:
Does Your Goal
Work Here?

13. Facebook Metrics
Engagement:
Pages Likes Post Reach Reactions, Shares,
Comments
Post Clicks
Video Views
Hide, Report as
Spam, Unlikes
30-Second
Views++
Post Types
FB Referral
Traffic
@BrianHonigman

14. FB Measurement Tools
• Facebook Insights
• Sumall
•Agora Pulse
@BrianHonigman

15. Twitter's
Audience
@BrianHonigman

16. Twitter Content Types
@BrianHonigman

17. Social Litmus Test:
Does Your Goal
Work Here?

18. Twitter Metrics
Engagement:
Followers Tweet Reach Mentions,
Retweets, Likes
Top Tweet, Top
Tweet Clicks
Video Views
Engagement
Rate
Completion
Rate
Mention, Top
Follower, Top
Media Tweet
Twitter
Referral Traffic
@BrianHonigman

19. Twitter Measurement Tools
• Twitter Analytics
• Followerwonk
• Buffer
• TweetReach
@BrianHonigman

20. @BrianHonigman

21. LinkedIn Content Types
@BrianHonigman

22. Social Litmus Test:
Does Your Goal
Work Here?

23. LinkedIn Metrics
Interactions: Like,
Followers Impressions Shares, Comments,
Followers Acquired
Update Clicks
LinkedIn
Referral Traffic
Post Types
Page Views, Engagement Follower
Unique Visitors Rate Demographics
@BrianHonigman

24. LinkedIn Measurement Tools
Sprout Social,
Google Analytics
Any Social
Channel That
Drives Traffic
Simply Measured &
Socialbakers
FB, Twitter,
LinkedIn &
Instagram
@BrianHonigman

25. Questions!?
@BrianHonigman