From Cellphone To Computer - Trends In Mobility

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From Cellphone To Computer - Trends In Mobility

  1. 1. from cellphone to computer trends in mobility ian hay & imran ali
  2. 2. hello :) • Ian Hay - Head of Emerging Technologies, Orange • Imran Ali - Founding Partner, Carbon Imagineering • Programme advisors for O’Reilly Emerging Telephony • Contributors to ETel, Mobile Messaging 2.0 and (ex) TechCrunch UK
  3. 3. today... • emergent trends & weak signals in mobile technology & usage • basically... a collection of interesting stuff we’ve recently observed
  4. 4. some background • Vint Cerf - 1.244 billion internet users; 3 billion mobile users • Japan - PCs and laptops losing sales to cellphones • Nokia - ‘it’s what computers have become’
  5. 5. some background • sophistication & complexity aren’t the only trends for mobility • there’re more interesting developments that N95 and iPhone • ethnographics • the human-mobile interface • hardware trends
  6. 6. 1) ethnographics
  7. 7. ethnographics • smart vs. simple • understanding ethnographics is key • jan chipchase - shared phones, cheap banking, social signalling, clocks & torches
  8. 8. ethnographics • nokia designed a range of cheap enthographically driven handsets • addressing real needs of users • not pushing ARPU & sales • simple phones are also needed in europe...understand your ethnographics!
  9. 9. 2) human-machine interface
  10. 10. human-machine interface • increased sophistication - more computer than cellphone • UIs still stuck on menus, forms, dialog boxes • iPhone’s not the only direction for mobility...
  11. 11. neokeys
  12. 12. fastap Alphanumeric Functionality Simple Benefits One touch Access: Easy access to data services, content, applications and other features Downloads Email SMS, MMS, Email Makes Messaging Easier Speed Dial by Letter: Games M for Mother, B for Bob IM SMS Addressing by Name: Search MMS Type the name, not the number Letter Dialing: Text 1-800-GOFEDEX Messaging Custom Short Codes: “PEPSI”, “IDOL4” Web Yahoo! Music Lookup: Type “MAD” for Madonna
  13. 13. mobile command line • T9 + multitap • invoke SMS commands to remote webapps (dopplr, jaiku, twitter) • what if all mobile apps had command lines?
  14. 14. geovector
  15. 15. openkode & yap
  16. 16. 3) hardware trends
  17. 17. open platforms
  18. 18. BUG labs
  19. 19. OLPC XO
  20. 20. mesh + SDR
  21. 21. power issues
  22. 22. thank you :) • we hope our whistlestop tour of mobile trends was enlightening! • http://imran.ali.name & http://mobilemessaging2.com • http://ikisai.wordpress.com & http://www.orange.com

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