The document discusses stakeholder management in projects. It recommends identifying stakeholders, understanding their demands and influence, and developing a strategy to manage each stakeholder. A stakeholder register should track each stakeholder's name, role, contacts, demands, expectations, influence and relationship to the project. Stakeholders can then be mapped on a quadrant based on their impact and support for the project to determine the best management strategy. The strategy should be reviewed regularly along with the stakeholder register as the project evolves.

1. STAKEHOLDER MANAGEMENT IN 10 MINS.
Danil Dintsis
Ph. D., PMP®,
www.i-mokymas.com
info@i-mokymas.com

2. BRIEF ABOUT THE PRESENTER
 Ph. D. in System Analysis (Doctorate degree, ISCED verified)
 Ph.D. in Technical management (Candidate degree, ISCED
verified)
 Portfolio manager and IT consultant, and a trainer for 15+ years
with the following certifications:
 PMP®
 EXIN accredited trainer for ITIL®, MOF®, Cloud computing, Operation
services and Analysis (OSA®)

3. PROJECT VS SERVICE
Measurable
business targets
New (Renewed)
Service
BP Improvement
Business Process

4. STAKEHOLDERS: WHO AND WHY
Lead to Measurable
business targets
Be supportable/
usability
Attract
shareholders
Project must align
Business demands

5. TOOLS
Laws, bylaws,
procedures
Focus groups,
Charts
Mission and vision
Brainstorming & Delphi

6. PMBOK “STAKEHOLDER TREE”

7. STEP1. STAKEHOLDER REGISTER
NAME Position ROLE in a
PROJECT
CONTACTS DEMANDS EXPECTATIONS INFLUENCE RELATION to
a PROJECT
Mr. X CEO Sponsor Decrease
expenditures per
client
Innovation solution
from world known
vendor
Increase brand value
High Devoted to this
project
DGY
Company
SW
developers
Vendor Compatibility with
current IT platform
Medium Highly interested
to become an
official supplier

8. STEP2. CREATE IMPACT/SUPPORT QUADRANT
Stakeholder impact
High
Low
Negative Stakeholders:
often middle management
Strategy: WIIFM,
communicate in person
Sponsor, key stakeholders
Strategy: involve, include
maximum demands and
expectations
Often: users, low-level staff.
Strategy: Describe,
educate, ignore
(administrative efforts)
Power users, team
members
Strategy: involve, delegate
Project support
Negative Positive

9. BALANCE DEMANDS
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10. STEP3. STAKEHOLDER MANAGEMENT STRATEGY
Name Influence Impact on
Project
Strategy

11. STEP4. DO IT REGULARLY
 Revise stakeholder register
 Revise stakeholder attention and influence
 Revise Stakeholder management plan
 Ask sponsor for a help
 Initiate change

12. ONGOING WEBINARS
 Project change management
 Sponsor: role, types of collaboration

13. THINK POSITIVE!
CAN IT MAKE THE WORLD MORE HAPPY?
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14. THANK YOU!
 .
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 info@i-mokymas.com
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 https://www.researchgate.net/profile/Danil_Dintsis
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