1. 3. What kind of media institution
might distribute your media
product and why?
2. What is a media institution?
• A Media Institution is a company which
dispatches and produces media contents such
as magazines, for consumption.
3. Where would an institution dispatch
their products?
• Typically media institutions dispatch the
product such as a magazine to shops such as
HMV or supermarkets where it would be
purchased.
4. How can you get a media institution to
produce your product?
• Before having the product produced you can
pitch you idea to those who are willing to
listen to your idea and maybe publish it, in
this case an institution such as Bauer.
5. What sorts of media institutions are
out there?
• There are several types of Media insitutions
such as:
• Bauer
• IPC Media.
6. Background of Bauer
• Bauer Media Group is a multinational media
company which is based in Hamber,Germany
ad operates in 16 different countries
worldwide. It is privately owned by the bauer
family which suggest where the name of the
company came from. From research it seems
that they not only do magazine publishing but
also advertisement, Radio and TV which gives
them a lot of range.
7. Background of IPC Media
• IPC Media is the UK’s leading consumer
magazine and digital publisher. They seem to
publish more feminine magazines which is
similar to my products in the way that mine is
very female orientated but it doesn’t seem to
suit the sort of genre I’m advertising at all. It
mainly posts magazines such as woman’s
weekly and pick me up!
8. Which one would publish my genre of
magazine?
• I feel that Bauer would publish my genre of
magazine because it seems to publish magazines
such as Kerrang! Which is very similar to my
genre of magazine which is alternative. I feel that
my magazine could be world published seeing as
the alternative genre is a very popular choice in
music. Bauer seems to specialise in publishing
their magazines worldwide,which suggests they
are a successful company which would be more
than able to publish and distribute my media
products successfully!
