According to IMARC Group, a leading market research company based in India “the global advertising market grew at a CAGR of around 4% during 2008-2015. The expenditure on advertising has significantly touched new heights and a strong momentous force of growth rate continues to propel the advertisement market forward. Rising audience base, infrastructure development, increasing disposable income, technological advancement and emerging markets are currently the main catalysts for the global advertising market. To know more click here: http://www.imarcgroup.com/global-advertising-market

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Global Advertising
Market Report &
Forecast 2016-2021

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Global Advertising Market Grew at a CAGR of 4% during the Last Five Years
The expenditure on advertising has significantly touched new heights and a strong momentous force of
growth rate continues to propel the advertisement market forward. Rising audience base,
infrastructure development, increasing disposable income, technological advancement and emerging
markets are currently the main catalysts for this industry.
As technology soared high on advancement, so has the development of our civilization. Companies all
over the world are always in search of new ways to give access of new technology to consumers. Against
such a backdrop, advertising methods have also evolved and modified over the course of time. Due to an
increase in consumer’s expenditure on media and entertainment, the advertising companies are able to
efficiently access a vast audience to sell and promote different products and services. As a result, the
expenditure on advertising has significantly touched new heights and a strong momentous force of
growth rate continues to propel this market forward. According to IMARC Group, a leading market
research company based in India “the global advertising market grew at a CAGR of around 4% during
2008-2015. The market witnessed a decline in revenues during 2008 and 2009 as a result of the global
financial crisis which caused advertisers to cut down on their marketing expenditures. Since 2010,
however, the market has witnessed continuous growth”.
Browse Pressrelease on Global Advertising Market: http://www.imarcgroup.com/global-advertising-
market-grew-at-a-cagr-of-4-during-the-last-five-years/

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The report titled “Global Advertising Market Report & Forecast 2015-2020” has segmented the global
advertising market into: global television advertising market, global print advertising market, global radio
advertising market, global internet/on-line advertising market, global outdoor advertising market, global
mobile advertising market and global cinema advertising market.
The study gives a comprehensive analysis of the mentioned advertising market segments, analysis of
various sub-segments along with their performance, key industries and companies in each segment,
historical growth trends, driving factors and market outlook. Findings from the report also suggest that
the growth rate across various advertising segments differs significantly. Among the various advertising
segments, television continues to hold the largest share in the global advertising market. On the other
hand, rapid growth in digital media platforms have rendered mobile advertising as one of the fastest
growing segments.
In a similar manner, the report finds that the performance of the advertising market also varies widely
from region to region. Although most of the market revenues are currently accounted by developed
regions such as Western Europe and North America, they currently have a slow grow rate and are more
or less saturated. Emerging markets across Asia Pacific, Eastern and Central Europe, Middle East/Africa
and Latin America, on the other hand, are currently exhibiting exponential growth.
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Table of Contents
1 Executive Summary
2 Introduction to the Global Advertising Market
2.1 Current and Historical Market Trends
2.2 Performance of Various Segments
2.3 Performance of Various Regions
2.4 Key Players and their Market Shares
2.5 Market Forecast
3 Global Advertising Market: Industry Performance
3.1 Global Television Advertising Market
3.1.1 Current and Historical Market Trends
3.1.2 Performance of Various Segments in Television Advertising
3.1.3 Performance of Various Regions in Television Advertising
3.1.4 Contribution of Major Industries in Television Advertising Market
3.1.5 Market Forecast
3.2 Global Print Advertising Market
3.2.1 Current and Historical Market Trends
3.2.2 Newspaper Advertising Market
3.2.2.1 Current and Historical Market Trends
3.2.2.2 Major Newspapers: Performance by Readership
3.2.2.3 Market Forecast
3.2.3 Magazine Advertising

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3.2.3.1 Current and Historical Market Trends
3.2.3.2 Major Magazines: Performance By Readership
3.2.3.3 Market Forecast
3.2.4 Contribution of Major Industries in Print Advertising Market
3.2.5 Market Forecast
3.3 Global Radio Advertising Market
3.3.1 Current and Historical Trends
3.3.2 Global Radio Advertising Market: Performance by Region
3.3.3 Contribution of Major Industries in Radio Advertising Market
3.3.4 Market Forecast
3.4 Global Outdoor Advertising Market
3.4.1 Current and Historical Trends
3.4.2 Performance by Region
3.4.3 Performance of Various Segments
3.4.4 Contribution of Major Industries in Outdoor Advertising Market
3.4.5 Market Forecast
3.5 Global Internet Advertising Market
3.5.1 Current and Historical Trends
3.5.2 Performance of Various Regions
3.5.3 Search Advertising Market
3.5.3.1 Current and Historical Trends
3.5.3.2 Market Forecast
3.5.4 Display Advertising Market
3.5.4.1 Current and Historical Trends

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3.5.4.2 Market Forecast
3.5.5 Classified Advertising Market
3.5.5.1 Current and Historical Trends
3.5.5.2 Market Forecast
3.5.6 Video Advertising Market
3.5.6.1 Current and Historical Trends
3.5.6.2 Market Forecast
3.5.7 Contribution of Major Industries in Internet Advertising Market
3.5.8 Most Visited Websites
3.5.9 Market Forecast
3.6 Global Mobile Advertising Market
3.6.1 Current and Historical Trends
3.6.2 Performance of Various Regions
3.6.3 Contribution of Major Industries in Mobile Advertising Market
3.6.4 Market Forecast
3.7 Global Cinema Advertising Market
3.7.1 Current and Historical Trends
3.7.2 Performance of Various Regions
3.7.3 Contribution of Major Industries in Cinema Advertising Market
3.7.4 Market Forecast
4 Global Advertising Market: Industry Analysis
4.1 Strengths
4.2 Weaknesses:

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4.3 Opportunities
4.4 Threats
5 Global Advertising Market: Top Players
5.1 WPP Group PLC
5.2 Omnicom Group
5.3 Publicis Groupe
5.4 Interpublic Group of Companies
5.5 Dentsu
List of Figures
Figure 2 1: Global: Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 2 2: Global: Advertising Market: Breakup by Segment (in %), 2015
Figure 2 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2008 & 2015
Figure 2 4: Global: Advertising Market: Regional Breakup (in %), 2015
Figure 2 5: Global: Advertising Market: Share of Key Players (in %), 2015
Figure 2 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 2 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2021
Figure 2 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2021
Figure 3 1: Global: Television Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 2: Global: Television Advertising Market: Breakup by Segment (in %), 2015
Figure 3 3: Global: Television Advertising Market: Regional Breakup by Value (in US$ Billion), 2015
Figure 3 4: Global: Television Advertising Market: Regional Breakup (in %), 2015
Figure 3 5: Global: Television Advertising Market: Breakup by Industries (in %), 2015

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Figure 3 6: Global: Television Advertising Market Forecast: Sales Value (in US$ Billion), 2016- 2021
Figure 3 7: Global: Television Advertising Market Forecast: Sales Value by Segment (in US$ Billion),
Figure 3 8: Global: Print Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 9: Global: Print Advertising Market: Breakup by Segment (in %), 2008-2015
Figure 3 10: Global: Newspaper Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 11: Global: Circulation Revenue of Newspapers (in US$ Billion), 2010 & 2014
Figure 3 12: Global: Newspaper Advertising Market: Top Newspapers by Circulation (in 000), 2014
Figure 3 13: Global: Newspaper Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 14: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 15: Global: Circulation Revenue of Magazines (in US$ Billion), 2010 & 2014
Figure 3 16: Global: Magazine Advertising Market: Top Magazines by Readership (in Million)
Figure 3 17: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2016-2021
Figure 3 18: Global: Print Advertising Market: Breakup by Industries (in %)
Figure 3 19: Global: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 20: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2016-2021
Figure 3 21: Global: Radio Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 22: Global: Radio Advertising Market: Regional Breakup by Value (in US$ Billion), 2015& 2021
Figure 3 23: Global: Radio Advertising Market: Regional Breakup (in %), 2015
Figure 3 24: Global: Mobile Advertising Market: Breakup by Industries (in %), 2015
Figure 3 25: Global: Radio Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 26: Global: Outdoor Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 27: Global: Outdoor Advertising Market: Regional Breakup by Value, 2015 & 2021
Figure 3 28: Global: Outdoor Advertising Market: Breakup by Region (in %), 2015
Figure 3 29: Global: Outdoor Advertising Market: Breakup by Segment (in %), 2015

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Figure 3 30: Global: Outdoor Advertising Market: Breakup by Industries (in %), 2015
Figure 3 31: Global: Outdoor Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 32: Global: Internet Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 33: Global: Internet Advertising Market: Breakup by Segment (in %), 2015
Figure 3 34: Global: Internet Advertising Market: Regional Breakup by Value (in US$ Billion), 2015 & 2021
Figure 3 35: Global: Internet Advertising Market: Regional Breakup (in %), 2015
Figure 3 36: Global: Search Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 37: Global: Search Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 38: Global: Display Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 39: Global: Display Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 40: Global: Classified Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 41: Global: Classified Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 42: Global: Video Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 43: Global: Video Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 44: Global: Mobile Advertising Market: Breakup by Industries (in %), 2015
Figure 3 45: Global: Internet Advertising Market: Most Visited Websites
Figure 3 46: Global: Internet Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 47: Global: Mobile Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 48: Global: Mobile Advertising Market: Breakup by Segment (in %), 2015
Figure 3 49: Global: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2015 & 2021
Figure 3 50: Global: Mobile Advertising Market: Regional Breakup (in %), 2015
Figure 3 51: Global: Mobile Advertising Market: Breakup by Industries (in %), 2015
Figure 3 52: Global: Mobile Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 53: Global: Cinema Advertising Market: Sales Value (in US$ Billion), 2008-2015

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Figure 3 54: Global: Cinema Advertising Market: Regional Breakup by Value (in US$ Billion), 2015 & 2021
Figure 3 55: Global: Cinema Advertising Market: Regional Breakup (in %), 2015
Figure 3 56: Global: Cinema Advertising Market: Breakup by Industries (in %)
Figure 3 57: Global: Cinema Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
List of Tables
Table 1 1: Global – Advertising Market – Performance of Various Segments, (in US$ Billion), 2008-2015
Table 1 2: Global – Advertising Market Forecast – Performance of Various Segments, (in US$ Billion), 2016-2021

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