The document discusses plans for a Pepsi Battle of the Bands reality music competition TV show. It includes details on the format such as having regional competitions in 5 cities leading to a finale. It also discusses targeting marketing through TV, digital, outdoor and print media, with the largest budget allocation to TV. A key part of the campaign will be creating an engaging digital experience through a web series following a band's journey or allowing fans to customize their own can design.

2. Ikram ullah Shahbaz Shami
Maaz Hussain
Zufishah Shohaib
Tehmina Riaz Mustafa Majeed
Group Members:

3. Digital Round with
2000 Bands participating
from all over Pakistan.
Top 10 Selected Bands
competed with each other
through Audience
voting system . Finale held
Golf Club Karachi.
History:

4. History:
EPISODE FORMAT

5. History:
EP Aaroh
Brain
Masala
Messiah
Shezad
Hameed
LIST OF PROMINENT BANDS :

7. Battle of the bands
2017

8. Promotion Medium

9. Umair JaswalMeesha Shafi
Host:

10. Bilal MaqsoodAli Noor
Ali Azmat Rohail Hayyat
JUDGES:

11. Channel & Timing:

14. 5 Cities:

15. Total 4 Rounds

17. Total 5 teams

18. 3 bands in 1 team

19. Mentor
One mentor for each team
Qurat-ul-Ain Baloch Hadiqa Kiani
Farhan Saeed
Mustafa ZahidShezad Roy

20. Voting Format

21.  Pepsi Bangs
 Fusion Vusion
 Old is gold
 Rock and roll
 Acoustic Play
 Tap clap too
Theme for the Rounds:

22. Grand finale

23. Grand finale
Pepsi Bar Pepsi Bar
Pepsi Photo booth
Pepsi Stage Bar

24. Questionnaire
Gender:
Male
Female
Age:
1. 10 to 20
2. 21 to 30
3. 31 to 40
4. Above 40
Education:
1. Matriculation/O level
2. Intermediate/A level
3. Undergraduate
4. Graduate
5. Doctorate
Income
1- Less than 10,000
2- 10,000 – 20,000
3- 21,000 – 40,000
4- 100,000 – above
Occupation:
1. Employee
2. Own Business
3. Student
Q3. Which beverage do you consume the most?
1. Soft drink
2. Juice
3. Hot beverage
4. Energy Drink
Q4. Which soft drink do you consume the most?
1 .Pepsi
2. Coke
3. Sprite
4. 7UP
5. Miranda
Q5. How many members do you have in your family?
1. 1-3
2. 4-6
3. 4-5
4. 5 and above
Q6. Who in your family makes the decision to buy the groceries?
1.Mother
2.Sister
3.Father
4. Brother

25. Q10. How many Time a Day you drink Pepsi?
1. Once a day
2. Whenever I desire
Q11. Do you stock Pepsi at home?
1.Yes
2.No
Q.12 Do you get Pepsi in your nearby retail outlet?
1.Yes
2. No
Q13. Which Pepsi Bottle pack do you buy the most?
1. 250 ML
2. 500 ML
3. 1.5 liter
5. Jumbo
Q.14. where do you remember seeing ads in your daily lives?
1. TV
2. Radio
3. Newspaper
4. Magazine
5. Internet
Q.15 how did you come to know about Pepsi?
1. TV advertising
2. Digital Media
3. Cinema
4. OOH
5. No, I haven’t heard about Pepsi.
Q.17 what social media do you use the most?
1. Facebook
2. Twitter
3. YouTube
4. Instagram
5. Snapchat

26. Q.18 How many hour do you spend on social media apps?
1. 0-2
2. 3-6
3. 6-10
4. 10 plus
Q.19. what is your favorite platform to access social media?
1. Mobile
2. Tablet
3. Computer
4. Desktop
Q.20. what kind of music do you like?
1. Pop
2. Rock
3. Jazz
4. Classical
Q.21. Do you remember a Music reality show name Pepsi battle of the bands?
1. Yes
2. NO
Q.22.Would you like to participate in a brand new reality show Pepsi battle of the bands?
( ) Yes ( ) No
Q. 23. How many hours do you work?
1. 5 hours
2. 9 hours
3. 10 hours
4. 12 hours

27. Q.24. How many hours do u sleep?
1. 4 hours
2. 6 hours
3. 8 hours
4. 10 hours
Q.25. How many time do u watch TV?
1. 2 hours
2. 4 hours
3. 6 hours
4. 8 hours
Q.26. List the TV channels that you regularly watch:
1.
2.
3.
4.
5.
Q.27. Please list the TV shows that you regularly watch:
1.
2.
3.
4.
5.
Q. 28. What music show do u like to hear?

28. (15%)

29. Most consumed beverages. Reason of preference for drinking Pepsi
Behavioral

30. Psychological:
Most consumption timeConsumer perception about
choosing soft drink brand

31. 200ML
44%
500ML
31%
1.5LT
16%
2LT
7%
Psychological
TG who buy the Pepsi bottle pack

32. Geographic
TG response about Pepsi availability

33. Working Hours:
6hr 38%
8hr 39%
8hr plus 23%

36. OUR MEDIA MIX

37. Target Audience

38. 45%
20%
15%
13%
7%
Budget Allocation
TVC
Digital
OOH
Print
Radio

39. Our Campaign

40. Medium on Digital
65%
18%
9%
8%
Facebook
Intagram
Youtube
Twitter
other

41. Our Campaign Execution
• Musical Journey of a Band (Web Movie or Web Series)
Digital

42. OOH CAMPAIGN

44. Loyalty card Loyalty points counting
Machine

45. Customize your Pepsi battle of the band can

46. Centaurus Mall Islamabad Millemium Mall Quetta
Lucky One Karachi
Hyper Mall Peshawar
Emporium Mall Lahore