13. Fastrack is doing great in its segment because of its unique positioning and lack of direct competition. It should not change its communication strategy yet.
In terms of Price, Fastrack should introduce more expensive lines while keeping the current lines intact. Fastrack is a brand whose watches have become more expensive with time and they are still bought. They should leverage this brand loyalty and craze for the brand by creating a slightly superiorrange, that can be bought by the youth, but will also be slightly differentiated from their existing portfolio.
They should venture into Shoesbecause it is an accessory in a young guy/girl’s wardrobe that they haven’t tapped into. They can also look at wearable technology like smart watches as it is in line with their core competency of watches.
14. In time, Fastrack should look at reaching out to foreign markets.
Fastrack’sunique proposition has served them well and they continue to leverage it through online and offline media. They should solidify there position with building brand communities.
