itz a paper soap of selling cost 2 taka, which showed 4P,5C and STP

2. Have you ever gone to wash
your hands in a public bathroom
and unfortunately you have
discover there’s no ?

3. is the perfect solution for on-the-go
cleansing - anywhere, anytime. It is a paper soap—
paper-thin soap sheets—as an alternative to bar
and/or liquid soap. Paper soap is not only easy to
carry, store and use (especially for travel), but quickly
dissolves in water without leaving behind residual
soap scum in a soap dish or on a sink as typically seen
with wet soap bars or dripping soap dispenser. No
more messy surprises due to leaky containers and
more room in your bag.

4. • Gender –
male &
female
• Age - for all
• Family
• Income
level
Demographic
• World wide
• Country
wide
• Urban &
Rural
Geographic
• concern
parents
• Work place
safety
• frequency
of purchase
Psychographic

5. Travelers
School & College kids
Office work place
Hospitals & Clinic
Rail way station & Airport
restaurants and fast food joints
weddings and social functions
commercial hubs like malls, shops

6. positioned the paper soap ….
: medicated, organic and hygienic
: all income families/School &
college students /work place officer
: personal hygiene ,all skin type
: 2 taka and easy to carry

7. Quality and quantities.
Brand name
Packaging and labeling with attractive logo
Style , shape, and design
For all skin type
Specialized into cleansing ,antibacterial,
scenting,organic & medicated

8. pricing
Details Quantity Amount [taka]
Raw soap 20 kg 1380
Hardener additives 200gm 230
Natural base oil 2 kg 220
Talc additives 400gm 480
Anti Bacteria additives 400 gm 250
Fragrance agent 200gm 430
Packaging cost 360
Other cost 150
Total finish soap weight 23.2 kg
Unit weight [20 strips
inside]
11.6 gm
Total soap produced 2000 pcs
Total cost = 3500
Per unit paper cost = Total cost = 3500
Total soap produce 2000
Per unit paper =1.75 taka

9. The table show the cost incurred for total paper
soap produce is 2000 pcs and the cost are made
base on the assumption.
Here the cost of 2000 pcs per unit will be 1.75
taka .where as the selling cost of paper soap will
be 2 taka .Therefore the profit margin will [2-
1.75=0.25 taka per paper soap
ROI = it generally depends on the current value of
the company and the growth potential of the
product . Base on the assumption we expect 25%
ROI .
Machinery cost =5000$ in installment for 5 years

10. : Department
stores, Supermarkets, Convenience stores,
Chemists & Superstore
Multiple channel marketing is
followed where in the customers have a
choice of picking up their products from the
stores or order online

11. : free sample, demonstration
: TV commercials, newspaper
advertisements ,billboards,poster & flyers
: Event sponsored at
different schools, colleges, universities and
recreational parks
facebook especially
offer chance to stay in the front of customers
mind,youtube
to distributor : cash
bonuse,commission

12. • The product line : medicated, herbal , skin
friendly
• Technologies & experience :
- machinery – imported from overseas
- skilled labor
• Culture : international & local
• Goal : to create product awareness

13. being the benchmark of excellence in producing
good quality paper soap
-to establish the image of the every day use and
all skin type product
-give the customer a perception of cleanliness
which is what they will feel after they apply the
product

14. : easy to carry ,availability, all skin type
– customized product for school, hotel
& hospitals
: skin conscious

15. - : J&J, P&G
- of competitors :
• strength : already renowned brand
• weakness: price sensitive

16. • :
Government policies such as laws preventing ,
taxation, export duties may have an impact on
pricing.
: Government
regulation on raising minimum wages might
increase labor costs and hence cause price rise
for products

17. :
- B2B- direct to retailer & wholesaler
- B2C – direct to consumer
- overseas wholesale supplier

18. Strength weakness
No age restriction The product is not widely known to the
customer
All skin type Lot of substitute product
Low cost Resistance by those who fear using
organic
opportunities threat
High growth rate of paper soap market New entrance
Top choices among all Local competition