BRAND AND INSTORE COMMUNICATION       Advertisement of  Product and a Service brand        Submitted To      Ms. Priti Gad...
PRODUCT BRANDNICOTINAMIDE NICOTINE CHEWING GUM
Advertising Strategy: For NICOTINAMIDEBRAND LOGOMedia Type              PlaceNewspapers/ Magazines   Lifestyle Pages, Heal...
Budgeting Of A Product AdvertisementNewspapersSize                                   1/8 Part Of A PageCost               ...
HoardingsSize (In Sq. Ft.)                96No Of Hoardings                  10Cost For A Hoarding              Rs.10000/M...
Collaboration and e-marketing  • Monthly Promotional Charges for collaborations (including product cost) –    Rs.2,00,000 ...
What Is Nicotinamide?And How it works?It works on the process of NICOTIN REPLASEMENT THERAPYNicotine replacement therapy (...
Service Brand
WHIRPOOL WASH-E-TERIA-Tagline: foreign Style DhobhighatWhirlpool Washeteria is a launderette which is a self service laund...
home appliances has planned to introduce “WHIRLPOOL WASH-A-TERIAS” inDelhi.About WHIRLPOOLWhirlpool is the most recognized...
 Semi-automatic    Front- loading washer    Top loading washerWhirpools means quality-Whirlpool washing machine are eng...
Target customer of Whirlpool Washeteria-India is a fast developing country & is proving to be a major challenge already.Th...
Details of the service-    Service name- “WHIRPOOL WASH-A-TERIA”    Tag line- DHOBIGHAAT FOREIGN STYLE.The name is self ...
Target areas-The concept of Wash-E-Teria will be first introduced in Delhi & N.C.R targetingthe areas where there is a goo...
Pricing-The prices for the services would be minimal &basic.following is the list ofmerchandise along with the rates.MERCH...
Promotion schemes-Since the concept of wash-e-teria is new & fresh whirpool wash-e-teria will haveto promote this concept ...
 Standy’s at coffee shop & in front of departmental stores.   Flex board on street lights, road side areas).    Magazine...
THE BUDGET PLAN FOR PRINT ADVERTISEMENTADDVERTISEMET                  DAYS/            COLOU       SIZE       RATE        ...
Why to go to a Dhobi Ghatwhen the DHOBI is using a    WASH-E-TERIA
Whirlpool wash-e-teria is a self service laundry which provide the facility ofcomfortable and convenient washing in a neat...
Upcoming SlideShare
Loading in …5
×

Brand and instore communication (1)

1,148 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,148
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Brand and instore communication (1)

  1. 1. BRAND AND INSTORE COMMUNICATION Advertisement of Product and a Service brand Submitted To Ms. Priti Gadhavi Submitted By Jayesh Verma Kanika Motwani Monalisa Trivedi Poonam Martolia
  2. 2. PRODUCT BRANDNICOTINAMIDE NICOTINE CHEWING GUM
  3. 3. Advertising Strategy: For NICOTINAMIDEBRAND LOGOMedia Type PlaceNewspapers/ Magazines Lifestyle Pages, Healthcare pagesHoardings Hoardings On The RoadsidesE-marketing E-shopping Sites, Blogs, PortalsT.V. Commercials Advertisements On Television Hospitals, Clinics, Doctors, Health CareCollaborations Programs
  4. 4. Budgeting Of A Product AdvertisementNewspapersSize 1/8 Part Of A PageCost Rs. 5000Frequency Twice In A WeekNo. Of Newspapers 3Total Monthly Cost Rs.120,000MagazinesSize ¼ Portion Of A PageMonthly Cost Rs.50,000No. Of Magazines 3Total Cost Rs.1,50,000
  5. 5. HoardingsSize (In Sq. Ft.) 96No Of Hoardings 10Cost For A Hoarding Rs.10000/Month(Including Advertisement Area)Total Monthly Cost Rs.100000Budget- T.V. CommercialsNo. Of Advertisements 1Frequency (Per T.V. Channel) 5 Times Per DayNo. Of Channels 5Cost Of Advertisement Telecast Rs. 100000Total Cost Rs. 2500000
  6. 6. Collaboration and e-marketing • Monthly Promotional Charges for collaborations (including product cost) – Rs.2,00,000 • E-marketing (payments to websites) Rs. 100000Print Advertisement of NICOTINAMIDE
  7. 7. What Is Nicotinamide?And How it works?It works on the process of NICOTIN REPLASEMENT THERAPYNicotine replacement therapy (NRT) is the name given to stop-smoking medicinesthat release nicotine into the bloodstream to help counter cravings and reduce otherphysical withdrawal symptoms when you quit (nausea, headaches, irritability,dizziness).NRT products still contain nicotine, which is harmful and addictive, but theydeliver smaller amounts than cigarettes and without many of the other harmfulsubstances in tobacco, such as tar and carbon monoxide.Nicotinamide chewing gums are used when you would normally reach for acigarette. The gum needs to be chewed in the special way described in the pack.You should also avoid drinking coffee, soft drinks and fruit juice 15 minutesbefore each gum, because they can reduce the amount of nicotine absorbed.Side-effectsAs with all medicines, nicotine products may cause side-effects. Common sideeffects with all products are: headache, nausea and dizziness.In addition patches can cause skin rashes and irritation and the nasal spray cancause sneezing, sore throat, runny nose and eyes.Can you become dependent on NRT?Because nicotine is the addictive substance in tobacco, there is a risk you maybecome dependent on the nicotine replacement products. But the risk of this issmall compared to the much greater risks of continuing to smoke.This is why its important to follow the instructions on the products and graduallyreduce the amount of NRT you use after 8 to 12 weeks.There is a lower chance of becoming dependent on nicotine patches, because theseproducts release nicotine slowly and constantly through the skin, so there is lessfluctuation in nicotine levels in your blood.
  8. 8. Service Brand
  9. 9. WHIRPOOL WASH-E-TERIA-Tagline: foreign Style DhobhighatWhirlpool Washeteria is a launderette which is a self service laundry facilitywhere clothes are washed & dried..The concept of launderettes is common incountries like USA, UK, Canada,& this concept has not been introduced in indiayet. With increase in the number of busy professionals, students & senior citizen inindia, & keeping in mind the people who cannot maintain or afford buying awashing machine whirlpool has launched the convenient service of launderettes inIndia which will meet the basic washing requirements of people at a reasonableprice & with cloth sensitive machines providing better & cleaner washing. Keepingin mind the need for the same whirlpool being a major player in manufacturing
  10. 10. home appliances has planned to introduce “WHIRLPOOL WASH-A-TERIAS” inDelhi.About WHIRLPOOLWhirlpool is the most recognized brand in home appliances in India & holds amarket of over 25%. The companies brand & image speaks of its commitment tothe homemaker from every aspect of its functioning. It has derived its functioningprinciples out of an undaunted partnership with the home maker & thus a slogan of“one & whirlpool, the world’s best homemaker “dots its promotional campaign.The product range is designed in a way that it employ unique technology & offersconsumer relevant solution.Product range-  Washing machine  Refrigerators  Air conditioners  Micro wave  Water prufierWhirlpool washing machines- for a 100 years now,whirpool has synonymous withexcellence in fabric cleaning & care.whirpool in India is on as aggressive grouthpath & has set impressive targets. Its target customer is contempory womanprofessionals who are also home makers. Bollywood actor Ajay devgan & Kajolendorse the brand.Whirpool washing machine range-  Fully automatic
  11. 11.  Semi-automatic  Front- loading washer  Top loading washerWhirpools means quality-Whirlpool washing machine are engineered to suit the requirement to suit therequirement of smart, confident, & in control home maker who knows what shewants with various features such as stain wash, 6th sense is women’s intuition,smart sensors whirpool washing machine make the tedious job of washing clothesmore easy & interesting.So many models to choose from-Whirpool has a wide variety of models to choose from examples steam washingmachine machines, top loading washing machines etc.High efficiency machines-Whirlpool machines are high efficiency washing machines. these washingymachines use less water & detergent , but still get the clothes so neat clean highefficiency can definitely cutdown on the amount of electricity & water that oneuses & save money in long run.Price-Whirlpool washing machine price range starts from 12000rs (basic ones) & goesupto 75000 rs.
  12. 12. Target customer of Whirlpool Washeteria-India is a fast developing country & is proving to be a major challenge already.This industry expects to grow by 60% & this area needs to be regularly updatedwith new technologies.The target customer are the contemporary women professionals who are homemaker. The companies brand & image speaks of its commitment to the homemakerfrom every aspects of its functioning. there is a segment of people which include  Working couples  Single working individuals.  Students.  Senior citizens.Tourists. they cannot afford or maintain a washing machine. This segment ofmarket is always avoided & Who don’t have access to a washing machine or dryerjust because they cannot afford or maintain a washing machine. This segment ofmarket is always avoided & neglected. To serve this particular segment.WHIRLPOOL HAS INTRODUCED A NEW SERVICE“WHIRPOOL WASH- E –TERIAS”WITH THE TAGLINE “DHOBIGHAAT FOREIGN STYLE)
  13. 13. Details of the service-  Service name- “WHIRPOOL WASH-A-TERIA”  Tag line- DHOBIGHAAT FOREIGN STYLE.The name is self explanatory & easy to memorize. The first half of the name ieWHIRLPOOL (the name of the company) with which majority of the Indians canrelate to &WASH-A-TERIA” which also means launderettes adds the freshness tothe name & makes it sound very classy.A wash-e-teria is a commercial grade, self service laundry equipment placed in toservice in a retail space on a long- term use (10-25 years). The store will occupy4000-5000 square feet of retail space business hours typically running from 6.00am to 10.00 pm. With 3-4 employee attendents.Features-  Self service laundry equipment (washing & drying)  Comfortable & convenient washing.  Bright environment  Cloth sensitive & better technology machines  Neat & clean & hygienic environment.
  14. 14. Target areas-The concept of Wash-E-Teria will be first introduced in Delhi & N.C.R targetingthe areas where there is a good number of students & single working force & thepopulation is more concentrated. Whirlpool will be setting its service centers in 10major areas in Delhi.List of areas-  North Campus  South Campus  Qutub Institutional Area.  Gurgaon.  Noida.  Rajouri Garden.  Chandni Chock.  Greater kailash.  Cannaught place  Lajpat nagar
  15. 15. Pricing-The prices for the services would be minimal &basic.following is the list ofmerchandise along with the rates.MERCHANDISE RATESNormal basic t.shirt .99 RsBasic formal shirt 1.50 Rs1 pair of trouser 2.50 Rs1 pair of denim jeans 3.00 RsLadies suit 4.00 RSKurti 2.00 RsSaree 3.00-5.00 (depending on the stuff)Towels/bed sheets(including two 5.00 Rspillow covers)Inner wear .50 paise(each)Kurta pyizama(basic)/night suit 3.00 RsKids wear (except jeans) 1.00 (each)NOTE- if the number of merchandise is less than 6 then the customer will becharged an entry fee between (10-15 Rs).
  16. 16. Promotion schemes-Since the concept of wash-e-teria is new & fresh whirpool wash-e-teria will haveto promote this concept in order to attract more number of footfalls in the servicestation . following as the promotional practices that whirlpool can adopt to mak thewhole service more attractive.  Providing free surf (whirlpool can tic up with any major surf brand sponsor free surf for the initial three months).  Introducing snacks war & cafeterias, giving away coffee.  Building kids centre.  Variety of membership schemes & special discount.  Sweet & friendly helpers.  Videogames & television screens.  Novels & magazine section.3 months calendar planning of print advertisement-  Weekend adds for three months in –  Hindustan times  Times of India  Nav Bharat Times.  Hoardings / Banneres at premium locations for three months.  Every weekend day fliers in the news paper.  Pamphlets distribution in every Thursday, Saturday, & Sunday( gyms, corporate house).
  17. 17.  Standy’s at coffee shop & in front of departmental stores. Flex board on street lights, road side areas). Magazines –(Weekly issued magazines) general awareness magazines-for collage going students. Bussiness magazines- weekly issued, for students as well as corporate(single as well as married). Life style magazines –femina,this is for young girls & middle age women Greh shobha ,sarita for middle age women majorly house wife’s.
  18. 18. THE BUDGET PLAN FOR PRINT ADVERTISEMENTADDVERTISEMET DAYS/ COLOU SIZE RATE POSITION DURATION RED OF /BLACK ADVERTISE & MENT WHITEDisplay advertisement in Weekends coloured In 45,000 (TOI)(For Front page,news paper (Friday, square one month) right handTimes of India, Saturday, inches 43000 (HT) bottom.Hindustan Times, Sunday) 4/5 35000(NT)Navbharat Times inchesFemina , Grehshobha, monthly coloured 2 to 3/4 12000(Femina), Vertical rightSarita inch*9 3000(GrehShobha) pageMagazines(lifestyle) to 7/8 , 2500 (Sarita)(for inches one month)General Awareness & Twice a month Coloured 2 to 3/4 2600*8(4 Last PageBusiness inch*9 magazines *2 Full pageMagazines(Issued weekly) to 7/8 issues) inchesFlex advertisements 14 weeks coloured 30” 400 for one(for 30 Strea light, square Advertisement’s) road side. 3/4 square iron frame with 3/4th aluminu m beading.Hoardings Monthly coloured 110 60,000 *2 Streat light, inches road side square areas.Standy banners Monthly coloured 20” by 300 * 30 Coffee shops, 25” departmental square stores.Fliers Weekly Coloured A4 size 15,000 newspapers.Pamphlets weekdays Coloured A4 size 15,000 Distributors at redlights, infront of corporates, colleges, Gymnasiums The total budget for wash-e-teria service print advertisement is 3,32,300 Rs.
  19. 19. Why to go to a Dhobi Ghatwhen the DHOBI is using a WASH-E-TERIA
  20. 20. Whirlpool wash-e-teria is a self service laundry which provide the facility ofcomfortable and convenient washing in a neat, clean hygienic & brightenvironment .the inspiration of the advertisement are the busy professionalsstudents, & senior citizen for whom whirlpool wash-e-teria will be the once stopservice station. The advertisements shows a corporate man washing his expensiveclothes in a dhobi ghat in the highly unhygienic & dingy conditions, there byindirectly effecting the environment & adding to the water pollution as well as thedeterioting the quality of the clothes, on the contrary the dhobi opting for wash-e-teria over a dhobi ghat there by maintaining the quality of his customers clothes bywashing them in sophisticated washing machines & hygienic environment. Withthis advertisement we aim to show that wash-e-teria is open for all & every one.itmeeting the basic washing requirements at a reasonable price.

×