Climate Change Capital (CCC) produces a large amount of content to engage audiences on climate issues but faced challenges in understanding topic engagement, using data to inform strategy, and attributing conversions to topics. They implemented idio Insight to track engagement with their 2,000+ content items. The platform analyzed the content and user interactions, identifying topics and building user profiles. It provided dashboards highlighting popular and under-explored topics. Training helped CCC use the insights to measure topic engagement, prioritize promoted content, and visualize which topics drove conversions, allowing them to improve audience engagement and reach.

1. Our solution
for Climate
Change
Capital:
1
2
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Case Study:
Climate Change Capital
Engagement Tracking: We plugged idio Insight into CCC’s content
repository, added our tracking codes to their digital properties and
laid in wait for their audience to engage with the content items.
When they did, the idio dashboards would update with real-time
insight.
Content Review: Within days, the platform analzyed 2,000+ pieces
of content and extracted 28,000 content topics within them. It tracked
thousands of interactions with the content, and built rich interest
profiles - at a topic level - on every unique user. A sophisticated chart,
highlighted the saturated and under-explored content areas.
Training: The CCC team received training from our Customer
Success team on the different capabilities and features in the
Insight dashboards, and were able to explore and pick apart their
new mine of insight to inform a data-led, ROI-attributed content
strategy.
Climate Change Capital (CCC) has long been an advocate of
the power of content to engage prospects and customers.
An early adopter of Content Marketing, the business has
been producing research reports, articles and videos out of
a think tank since 2003.
Their content became coveted and oft quoted by top media outlets. Thought-leadership
objectives, the primary focus for CCC, resulted in 2,000+ content items with a range of
conversion points and a strong network of internal expert contributors.
CCC were looking for a solution to common
industry problems:
1. Topic Engagement: The limitations of traditional web analytics
to uncover exactly what topics engaged their audience
2. Data-led Strategy: The inaccuracy of using intuition rather
than data to make significant strategy decisions
3. Attribution: The challenge of attributing a black hole of
conversions to any specific topic direction
UK: (+44)203 540 1920 US: (+1)844 438 4346 @idioplatform
We’d love to help about the challenges you are facing, and the ways we can help. If you’d like to find out more about idio can work for you,
please email us on sales@idioplatform.com or visit our website: idioplatform.com

2. • With thought leadership as a key objective, traditional • With conversion defined as one of: “contact us,”
Climate Change Capital are now able to:
Measure Engagement
Measure - at a topic level - what
is driving engagement with their
target audience and what could
generate even deeper audience
engagement
(Previously CCC have used basic tools
that could only provide insight like
individual page views, bounce rates
and time spent on page, without any
understanding of readers’interests.)
Prioritize Promotions
Analyze what is of interest to
visitors from third party websites
to ensure what they promoted on
such sites continued to interest and
engage their core audience
(Previously, CCC have been unable to
connect the dots between third party
sites and owned content.They were
completely in the dark to what topics
actually engaged their audience.)
Visualize Conversions
Visualize key topics that contributed
to a user’s journey towards a
conversion point e.g. what topics
were of most interest to visitors
who signed up for a newsletter.
(Before idio, CCC had wanted to link
content performance to specific
conversion points, but were blind to
which topics drove conversion and had
no way of visualizing this.)
Highlight Achievement
increased depth
of engagement
(Interactions per visitor)
increase in breadth of
reach (number of unique visitors)
22%
UK: (+44)203 540 1920 US: (+1)844 438 4346 @idioplatform
We’d love to help about the challenges you are facing, and the ways we can help. If you’d like to find out more about idio can work for you,
please email us on sales@idioplatform.com or visit our website: idioplatform.com