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Legal Landmines
What to Know When Starting Your Start-Up
Jon O’Connell
October 6, 2015
Silicon Valley Startup: Idea to IPO
WilmerHale 2
Categories of Most Common (and costly)
Mistakes
•  Founders’ Equity
•  Protecting Intellectual Property (IP)
•  Employee Compensation
•  Capital Raising
•  Independent Contractors and Interns
•  Choice of Legal Entity
•  Working With (Managing) Legal Counsel
WilmerHale 3
Founders’ Equity
•  Automatically splitting the “pie” into equal shares
•  Promising a set ownership percentage
•  Over complicating the capitalization table
•  Failing to subject shares to vesting and/or seeking
full acceleration upon termination/change of control
•  Missing the filing deadline for 83(b) elections
•  Failing to comply with securities laws
•  Waiting too long to issue equity to founders
WilmerHale 4
Protecting Intellectual Property
•  Assuming that former employers have no rights in
IP created by a founder during his/her employment
•  Failing to have founders (or others) assign
ownership rights in IP to the company
•  Pre-inception v. on-the-job inventions
•  Using third party IP without a license
•  Failing to adequately protect trade secrets
•  Hiring someone who worked for a competitor
without addressing IP issues head on
WilmerHale 5
Employee Compensation
•  Failing to adopt an appropriate equity incentive plan
•  Tax benefits
•  ISO requirements
•  Creating stock valuation problems (409A)
•  Impact of recent developments on stock price
•  (Over)-estimating the discount of CS from PS
•  Backdating options (and premature option grants)
•  Internal v. third party valuations
•  Vesting and acceleration, revisited
•  Post-termination acceleration
WilmerHale 6
Capital Raising
•  Having a poorly articulated or no go to market
•  The importance of an executive summary, elevator pitch
•  Highlighting the market, product, competitive advantage
and team
•  Misunderstanding financing structures and/or terms
•  Taking money from anyone who offers or from
unaccredited investors
•  Utilizing a “finder” to secure investments
•  Failing to comply with securities regulations
•  Rescission liability
•  Broker-dealer issues
WilmerHale 7
Independent Contractors and Interns
•  Misclassifying employees as independent
contractors
•  Income tax obligations (W2 v. 1099)
•  20 factor test (control v. independence)
•  Back taxes, penalties and interest
•  Classifying anyone you can’t afford to pay as an
“intern”
•  School credit
•  Back taxes, penalties and interest (yes, it applies here too)
WilmerHale 8
Choice of Legal Entity
•  Failing to appropriately limit personal liability
•  Selecting a legal entity form that addresses short
term (but not long term) goals
•  Incorporating in a jurisdiction other than Delaware
•  Understanding the difference
•  Down the road pitfalls
•  Failing to maintain adequate corporate records
WilmerHale 9
Working With (Managing) Legal Counsel
•  Hiring a lawyer who has no start-up experience
•  Hiring a lawyer who has some start-up experience
•  Allowing too many (legal) cooks in the kitchen
(“over-lawyering”)
•  Over-complicating the incorporation process
•  Failing (or being afraid) to seek advice
•  Managing (or mismanaging) expectations and costs
WilmerHale 10
Questions?
Contact:
Jon O’Connell | WilmerHale
950 Page Mill Road
Palo Alto, CA 94304 USA
+1 650 858 6144 (t)
Jonathan.OConnell@wilmerhale.com

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Legal Landmines Presentation (092915)

  • 1. Legal Landmines What to Know When Starting Your Start-Up Jon O’Connell October 6, 2015 Silicon Valley Startup: Idea to IPO
  • 2. WilmerHale 2 Categories of Most Common (and costly) Mistakes •  Founders’ Equity •  Protecting Intellectual Property (IP) •  Employee Compensation •  Capital Raising •  Independent Contractors and Interns •  Choice of Legal Entity •  Working With (Managing) Legal Counsel
  • 3. WilmerHale 3 Founders’ Equity •  Automatically splitting the “pie” into equal shares •  Promising a set ownership percentage •  Over complicating the capitalization table •  Failing to subject shares to vesting and/or seeking full acceleration upon termination/change of control •  Missing the filing deadline for 83(b) elections •  Failing to comply with securities laws •  Waiting too long to issue equity to founders
  • 4. WilmerHale 4 Protecting Intellectual Property •  Assuming that former employers have no rights in IP created by a founder during his/her employment •  Failing to have founders (or others) assign ownership rights in IP to the company •  Pre-inception v. on-the-job inventions •  Using third party IP without a license •  Failing to adequately protect trade secrets •  Hiring someone who worked for a competitor without addressing IP issues head on
  • 5. WilmerHale 5 Employee Compensation •  Failing to adopt an appropriate equity incentive plan •  Tax benefits •  ISO requirements •  Creating stock valuation problems (409A) •  Impact of recent developments on stock price •  (Over)-estimating the discount of CS from PS •  Backdating options (and premature option grants) •  Internal v. third party valuations •  Vesting and acceleration, revisited •  Post-termination acceleration
  • 6. WilmerHale 6 Capital Raising •  Having a poorly articulated or no go to market •  The importance of an executive summary, elevator pitch •  Highlighting the market, product, competitive advantage and team •  Misunderstanding financing structures and/or terms •  Taking money from anyone who offers or from unaccredited investors •  Utilizing a “finder” to secure investments •  Failing to comply with securities regulations •  Rescission liability •  Broker-dealer issues
  • 7. WilmerHale 7 Independent Contractors and Interns •  Misclassifying employees as independent contractors •  Income tax obligations (W2 v. 1099) •  20 factor test (control v. independence) •  Back taxes, penalties and interest •  Classifying anyone you can’t afford to pay as an “intern” •  School credit •  Back taxes, penalties and interest (yes, it applies here too)
  • 8. WilmerHale 8 Choice of Legal Entity •  Failing to appropriately limit personal liability •  Selecting a legal entity form that addresses short term (but not long term) goals •  Incorporating in a jurisdiction other than Delaware •  Understanding the difference •  Down the road pitfalls •  Failing to maintain adequate corporate records
  • 9. WilmerHale 9 Working With (Managing) Legal Counsel •  Hiring a lawyer who has no start-up experience •  Hiring a lawyer who has some start-up experience •  Allowing too many (legal) cooks in the kitchen (“over-lawyering”) •  Over-complicating the incorporation process •  Failing (or being afraid) to seek advice •  Managing (or mismanaging) expectations and costs
  • 10. WilmerHale 10 Questions? Contact: Jon O’Connell | WilmerHale 950 Page Mill Road Palo Alto, CA 94304 USA +1 650 858 6144 (t) Jonathan.OConnell@wilmerhale.com