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GET IN THE 
MOBILE DEV GAME 
IBM’s keys to starting mobile development. 
1 
MY SCREEN, 
YOUR SCREEN. 
Size it right. 
Mobile screens vary widely, so one-size-fits-all… 
won’t. Plan accordingly. Pick and choose only the 
most essential data to display. 
2 
TAKING IT ALL IN. 
UX an d i n puts. 
Once, the keyboard was king. But for mobile, 
you’ll have to accommodate a range of user 
inputs like voice, location and image, and 
gather feedback constantly for updates. 
GO NATIVE! OR DON'T. 
3 ways to implement mobile. 
You’ve got a few options when it comes to writing the software. 
Native: Apps written specifically for one device and OS. Supports 
more features but needs more versions. 
Web: Apps using code that works on most devices, but lacks 
extensive mobile features. 
Hybrid: Apps that work across devices—optimized with snippets 
of native code. 
DEADLINE? 
UM...NOW. 
Mobile has to be agile. 
You'll need to collaborate on continuous 
build, test, integration and deployment. 
Respond rapidly to feedback. 
4 
5 
TESTING, TESTING , 
1,2,3,4, 5… 
It’s complicated. But it’s crucial. 
You’ll find more app-dev guidance in our Mobile DDeevveellooppmmeenntt PPrriimmeerr 
Get into it! 
3 
Many testing matrices have thousands of permutations. And 
you’ve got to address user experience and feedback, too. 
There are three ways to do it: 
Manual: Testing the app on every device is invaluable—but 
expensive and time-consuming. 
Automatic: Running key UX scenarios on a device emulator 
is quicker and easier—but less thorough. 
Cloud: Testing actual releases on actual devices without 
buying them saves you time and money.

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5 Tips for Getting Started with Mobile App Development

  • 1. GET IN THE MOBILE DEV GAME IBM’s keys to starting mobile development. 1 MY SCREEN, YOUR SCREEN. Size it right. Mobile screens vary widely, so one-size-fits-all… won’t. Plan accordingly. Pick and choose only the most essential data to display. 2 TAKING IT ALL IN. UX an d i n puts. Once, the keyboard was king. But for mobile, you’ll have to accommodate a range of user inputs like voice, location and image, and gather feedback constantly for updates. GO NATIVE! OR DON'T. 3 ways to implement mobile. You’ve got a few options when it comes to writing the software. Native: Apps written specifically for one device and OS. Supports more features but needs more versions. Web: Apps using code that works on most devices, but lacks extensive mobile features. Hybrid: Apps that work across devices—optimized with snippets of native code. DEADLINE? UM...NOW. Mobile has to be agile. You'll need to collaborate on continuous build, test, integration and deployment. Respond rapidly to feedback. 4 5 TESTING, TESTING , 1,2,3,4, 5… It’s complicated. But it’s crucial. You’ll find more app-dev guidance in our Mobile DDeevveellooppmmeenntt PPrriimmeerr Get into it! 3 Many testing matrices have thousands of permutations. And you’ve got to address user experience and feedback, too. There are three ways to do it: Manual: Testing the app on every device is invaluable—but expensive and time-consuming. Automatic: Running key UX scenarios on a device emulator is quicker and easier—but less thorough. Cloud: Testing actual releases on actual devices without buying them saves you time and money.