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Scenario 2
1. June 12, 2012
Letter to CFGI Stakeholders
Dear Stakeholders,
CFGI has built a reputation of providing quality culinary art training to Canadians since 1967. We
constantly strive to deliver world-class service to our customers with innovation while maintaining
traditional excellence. Our service offering is second to none.
Over the past 5 years, we have experienced rapid growth, which included expansion into new global
markets, with the acquisition of three international food distributors. CFGI’s strategic partnering with
two leading food producers has also expanded our territory into the Asian market.
The world economy continues to slowdown; impacting all businesses in different ways and CFGI is no
exception.The World Bank has warned of a possible rise in oil prices and indicated price increase in
commodities like wheat, maize and rice.
At CFGI we are facing significant challenges and we anticipate further price increase in 2012, as a weaker
world economy dampens consumer demand while food supplies rise.
Our company goal is to maintain our focus on growth despite of increasing economy uncertainties. We
hope our proactive business decisions and exploration of new market, makes the company stronger
than it is. Our initial business report indicates steady increase in revenue attributed to the new markets.
Together we have generated tremendous momentum over the last few years, and we must remain
intensely committed to advancing this momentum.
Sincerely,
OM
Media Relation Analyst
Quality, Freshness, and Only Good Flavor!