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New Zealand Tourism Supply 2050


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A description of the key supply side drivers that will shape the future of tourism to New Zealand by 2050. Part of the project

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New Zealand Tourism Supply 2050

  1. 1. Tourism Supply<br />Economic Tectonics: <br />Have’sand Have not’s<br />Sustainable Structures & <br />Expectations<br />The New Third World: <br />Economic structures<br />Husbandry: <br />Power, Resources<br />& Regulations<br />Connectivity to the World<br />Speed of change: <br />The impact and <br />distribution of science <br />and technology <br />applications<br />Competition for Labour<br />Wall Street & Hollywood: <br />Short termism and profit<br />Product Clusters <br />Proprietorship: <br />Structures of engagement<br />1<br />
  2. 2. 2<br />Economic Tectonics:<br />Have’s and Have Not’s<br />
  3. 3. 3<br />Economic Tectonics:<br />Have’s and Have Not’s<br />
  4. 4. 4<br />Husbandry: Power, Resources & Regulations<br />“A middle aged female professional from Germany imagined New Zealand as the last natural country in the world”. <br />“People’s generalised fear of environment destruction created the important<br />socio-cultural frame for New Zealand to create the global appeal as a tourist<br />Destination” (Ateljevic, 2001).<br />
  5. 5. 5<br />Husbandry: Power, Resources & Regulations<br />Government power does not extend beyond goal setting!<br />“Gradually raising the cost of carbon, which Congress but not the EPA can do, would send signals throughout the economy that would help shift the nation to fuels and practices that wouldn't warm the planet. Research into such fuels and practices would become attractive to investors, and new technologies would emerge. Efficiency would become cost-effective. The government would set the goal, but the market, science and common sense would dictate how the country reached it.”<br />
  6. 6. 6<br />Sustainable Structures and Expectations<br />
  7. 7. 7<br />Sustainable Structures and Expectations<br />
  8. 8. 8<br />Connectivity to the World<br />For Airports of 21stCentury, market is not defined by distance, but accessibility!<br />Accessibility = Time + Money + Reliability<br />
  9. 9. 9<br />Connectivity to the World<br />
  10. 10. 10<br />Speed of Change: <br />“It is the first step in sociological wisdom, to recognise that the major advances in civilisation are processes that all but wreck the societies in which they occur” [1]<br />
  11. 11. 11<br />Speed of Change: <br />
  12. 12. 12<br />Wall St and Hollywood:<br />Short-termism & profit<br />
  13. 13. 13<br />Wall St and Hollywood:<br />Short-termism & profit<br />
  14. 14. 14<br />Product Clusters<br />In 2009, visitors stay for median time of 10 days, see an average of 3 regions and engage in 7 activities.<br />International Flows 2010f<br />International Visitor product corridors are highly biased towards four centres, Domestic overnight stays reflect a VFR bias towards the 4 main centres.<br />Domestic Overnight Flows 2010f<br />
  15. 15. 15<br />Product Clusters<br />
  16. 16. 16<br />Proprietorship<br />“Central government received $613 million more in revenue than it would have had tourism not exist in the economy. On the other hand, it expended $184 million in the various activities it supports relating to the tourism industry. This provides a Net Financial Benefit to central government from tourism of $429 million”. [1]<br />
  17. 17. 17<br />Proprietorship<br />
  18. 18. 18<br />Competition for Labour<br />Labour Dynamics<br />Future Tourism Product Skills<br />
  19. 19. 19<br />Competition for Labour<br />