The 2009 New York City Mayoral race between Mike Bloomberg and Bill Thompson is taking place on search and social media sites more so than on the campaigns's own websites. Is the "destination" dead? Share your thoughts on SearchandSocialMedia.com Ian Orekondy @iano1000

1. 2009 New York City Mayoral Race Digital Social Media Strategies and Impact Analysis Bill Thompson vs. Mike Bloomberg Vs. Monday, October 19th, 2009 1 Ian Orekondy @iano1000

2. The 2009 New York City Mayoral Race Is Taking Place on Social Media Sites Much More Than on The Campaigns’ Own Sites 2 Ian Orekondy @iano1000

3. Bloomberg’s YouTube Videos Have 4x More Views Than Thompson’s Videos 3 Ian Orekondy @iano1000 Only Bloomberg Appears to Be Promoting His YouTube Channel With Promoted Videos when users search on relevant terms within YouTube

4. Bloomberg Is Winning the Battle for Attention on Twitter, and He Is Aggressively Promoting His Twitter Profile via text ads on Google’s Content Network Bloomberg has built a comparatively large Twitter following, despite a less personal tone Thompson has a more personal tone on Twitter, but has not been effective at building a large following # of Followers on Twitter Example of Bloomberg’s Google Content Network Text Ad Driving People to His Twitter Profile Bloomberg’s Twitter Account Is Using A Range of Borough-Specific Hashtags to Increase the Reach of His Tweets 4 Graph of Twitter Followers Over Time Provided by TwitterCounter Ian Orekondy @iano1000

5. Bloomberg’s Facebook Page Has 4x More Fans/Supporters Than Thompson’s Page 5 Ian Orekondy @iano1000 Only Bloomberg Appears to Be Actively Promoting His FacebookPage with Cost Facebook’sSocial Ads -Cost Per Click Text/Image Ads Presumably Targeted to People Who List New York City As Their Hometown *Facebook also prices these on a CPM (cost per thousand impressions basis)

6. Search Interest in Thompson Peaked Higher Than Bloomberg’s in September and October, Probably Because Fewer NYC Residents Knew Much About Thompson Before The Race However, Bloomberg’s Campaign Site Traffic Has Grown Significantly Faster. 6 Ian Orekondy @iano1000

7. Bloomberg’s Campaign Website Is Dominating The First Page of Google Search Results for Keyword “NYC Mayoral Election” 7 Paid Search (PPC): Top Listing Premium Placement Organic Search (SEO): 4th Listing on Page 1 Ian Orekondy @iano1000

8. Bloomberg Is Even Reaching Voters With Ads On Bill Thompson’s Own Website When visitors to Bill Thompson’s website search for information on Mike Bloomberg, they are served an ad for Mike Bloomberg via the Google Content Network 8 Ian Orekondy @iano1000

9. Both Thompson and Bloomberg are Bidding on Their Own “Brand Terms”, And Both Candidates Are Battling for the Term “Mike Bloomberg” within Paid Search (PPC) 9 One area within the search and social media space that Bill Thompson is winning is on his own “brand term” – Bloomberg doesn’t appear to be bidding on this term Ian Orekondy @iano1000

11. But with few competitors bidding on relevant search terms in the paid search space, give yourself a voice on more general keywords (e.g. NYC Mayoral Election), and…

12. Consider driving these engaged searchers directly from Google to your YouTube videos ,Twitter profile and Facebook page where people are more likely to return on an ongoing basis, so you can keep them engaged throughout the rest of the race Finally, your campaign may need all the funds it can get, but give up the $1.25 your making from Google AdSense and stop (inadvertently) promoting Bloomberg on your site.  Mike Bloomberg for Mayor: Make sure you’re paying your search and social media teams handsomely – they’re doing a pretty good job for you. 10 Ian Orekondy @iano1000

13. Agree/Disagree? Share Your Thoughts, Ideas, Suggestions for the Candidates athttp://www.SearchandSocialMedia.com And you can find me on Twitter @iano1000 Vs. Monday, October 19th, 2009 11 Ian Orekondy @iano1000