Business Model Canvas بوم مدل کسب و کار

‫‌ﮐﺎر‬‫و‬‌‫ﺐ‬‫ﮐﺴ‬ ‫ﻣﺪل‬ ‫ﺑﻮم‬
BUSINESS MODEL CANVAS
Mohammad Rashidi

‫ﺳﻨﺘﯽ‬ ‫‌ﮐﺎرﻫﺎی‬‫و‬‌‫ﺐ‬‫ﮐﺴ‬
‫ﺑﺎﻻ‬ ‫ﺷﺮوع‬ ‫‌ی‬‫ﻪ‬‫ﻫﺰﯾﻨ‬
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‫‌ﻫﺎ‬‫پ‬‫اﺳﺘﺎرﺗﺎ‬
‫ﺑﺎﻻ‬ ‫درآﻣﺪ‬ / ‫ﭘﺎﯾﯿﻦ‬ ‫ﺷﺮوع‬ ‫ﻫﺰﯾﻨﻪ‬
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‫‌ﮐﺎر‬‫و‬‌‫ﺐ‬‫ﮐﺴ‬ ‫ﻣﺪل‬ ‫ﺑﻮم‬
‫‌ﮐﺎر‬‫و‬‌‫ﺐ‬‫ﮐﺴ‬ ‫ﺣﯿﺎت‬ ‫ﺟﺮﯾﺎن‬

‫ﮐﯿﺴﺖ؟‬ ‫ﻣﺸﺘﺮی‬
‫ﻣﺸﺘﺮی‬ ‫‌ﺑﻨﺪی‬‫ﺶ‬‫ﺑﺨ‬ ‫و‬ ‫ﺷﻨﺎﺳﺎﯾﯽ‬

‫ﺑﮕﯿﺮد؟‬ ‫ﺳﺮوﯾﺲ‬ ‫ﻣﺎ‬ ‫از‬ ‫ﻣﺸﺘﺮی‬ ‫ﭼﺮا‬
‫‌ﮐﻨﯿﻢ‬‫ﯽ‬‫ﻣ‬ ‫اراﺋﻪ‬ ‫ﻣﺎ‬ ‫ﮐﻪ‬ ‫ﯾﮑﺘﺎﯾﯽ‬ ‫ارزش‬

‫‌ﮐﻨﯿﻢ‬‫ﯽ‬‫ﻣ‬ ‫ﭘﯿﺪا‬ ‫رو‬ ‫‌ﻫﺎ‬‫ی‬‫ﻣﺸﺘﺮ‬ ‫ﭼﻄﻮر‬
‫‌ﻫﺎ‬‫ی‬‫ﻣﺸﺘﺮ‬ ‫ﺑﺎ‬ ‫ارﺗﺒﺎط‬ ‫و‬ ‫دﺳﺘﺮﺳﯽ‬ ‫‌ﻫﺎی‬‫ل‬‫ﮐﺎﻧﺎ‬ ‫ﺷﻨﺎﺳﺎﯾﯽ‬

‫‌ﮐﻨﯿﻢ؟‬‫ﯽ‬‫ﻣ‬ ‫ﺑﺮﻗﺮار‬ ‫ارﺗﺒﺎط‬ ‫ﻣﺸﺘﺮی‬ ‫ﺑﺎ‬ ‫ﭼﻄﻮر‬
‫ﮐﺎر‬ ‫و‬ ‫ﮐﺴﺐ‬ ‫ﻧﻮع‬ ‫اﺳﺎس‬ ‫ﺑﺮ‬ ‫ﻣﺸﺘﺮی‬ ‫ﺑﺎ‬ ‫ارﺗﺒﺎط‬ ‫‌ﻫﺎی‬‫ش‬‫رو‬

‫ﮐﺠﺎﺳﺖ؟‬ ‫از‬ ‫ﻣﺎ‬ ‫درآﻣﺪ‬
‫‌ﮐﻨﯿﻢ؟‬‫ﯽ‬‫ﻣ‬ ‫درآﻣﺪ‬ ‫ﮐﺴﺐ‬ ‫‌ﻫﺎﯾﯽ‬‫ه‬‫را‬ ‫ﭼﻪ‬ ‫از‬ ‫ﻣﺎ‬

‫ﺣﯿﺎﺗﯽ‬ ‫ﻣﻨﺎﺑﻊ‬
‫‌ﮐﻨﻨﺪ‬‫ﯽ‬‫ﻣ‬ ‫ﺗﻀﻤﯿﻦ‬ ‫را‬ ‫‌ﮐﺎر‬‫و‬‌‫ﺐ‬‫ﮐﺴ‬ ‫ﺣﯿﺎت‬ ‫ﮐﻪ‬ ‫ﻣﻨﺎﺑﻌﯽ‬

‫ﺣﯿﺎﺗﯽ‬ ‫‌ﻫﺎی‬‫ﺖ‬‫ﻓﻌﺎﻟﯿ‬
‫ﮐﺎر‬ ‫و‬ ‫ﮐﺴﺐ‬ ‫ﺷﮑﺴﺖ‬ = ‫‌ﻫﺎ‬‫ﺖ‬‫ﻓﻌﺎﻟﯿ‬ ‫اﯾﻦ‬ ‫ﻧﺒﺪون‬

‫ﮐﻠﯿﺪی‬ ‫‌ﻫﺎی‬‫ی‬‫ﻫﻤﮑﺎر‬
‫‌دارﻧﺪ‬‫ﯽ‬‫ﻣ‬ ‫ﻧﮕﻪ‬ ‫زﻧﺪه‬ ‫را‬ ‫ﻣﺎ‬ ‫‌ﮐﺎر‬‫و‬‌‫ﺐ‬‫ﮐﺴ‬ ‫ﮐﻪ‬ ‫‌ﻫﺎﯾﯽ‬‫ی‬‫ﻫﻤﮑﺎر‬

‫‌ﻫﺎ‬‫ﻪ‬‫ﻫﺰﯾﻨ‬
‫داﺷﺖ؟‬ ‫ﺧﻮاﻫﯿﻢ‬ ‫‌ﻫﺎﯾﯽ‬‫ﻪ‬‫ﻫﺰﯾﻨ‬ ‫ﭼﻪ‬

‫ﮐﺎر‬ ‫و‬ ‫ﮐﺴﺐ‬ ‫ﻣﺪل‬ ‫ﺑﻮم‬ ‫وﯾﺪﯾﻮﯾﯽ‬ ‫آﻣﻮزش‬
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@MohammadRashidi

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