Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010

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Re-imagining MySpace for the new social web. Presented by Nick Love, MD (Australia and NZ) of MySpace and IGN Entertainment during iStrategy Sydney 2010.

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Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010

  1. 1. re-imagining for the new social web Nick Love myspace.com/nicklove73 twitter.com/nicholaslove
  2. 2. Why we needed to re-imagineTurning the ship aroundFrom social network to social entertainment destination
  3. 3. Turning the Ship Around
  4. 4. market & internal trends
  5. 5. social media is dead: the future web is more social, personal & niche
  6. 6. changes in Myspace user behaviour
  7. 7. what do we do well?
  8. 8. “be the leading social entertainment destination, powered by the passions of fans”
  9. 9. new technology new design focus on curators
  10. 10. TOPICS (Technical Element) CURATORS (Human Element) richest social entertainment experience that drives user engagement
  11. 11. November 29, 2010
  12. 12. new brand
  13. 13. key takeouts & questions
  14. 14. Nick Love nlove@myspace-inc.com myspace.com/nicklove73 twitter.com/nicholaslove THANK YOU

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