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re-imagining
for the new social web
Nick Love
myspace.com/nicklove73
twitter.com/nicholaslove
Why we needed to re-imagineTurning the ship aroundFrom social network to social
entertainment destination
Turning the Ship Around
market & internal trends
social media is dead: the
future web is more social,
personal & niche
changes in Myspace user
behaviour
what do we do well?
“be the leading social
entertainment destination,
powered by the passions
of fans”
new technology
new design
focus on curators
TOPICS
(Technical Element)
CURATORS
(Human Element)
richest social
entertainment
experience
that drives
user engagement
November 29, 2010
new brand
key takeouts & questions
Nick Love
nlove@myspace-inc.com
myspace.com/nicklove73
twitter.com/nicholaslove
THANK YOU

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Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010