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Direct Marketing

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Hussein Kassam
1 of 23
Presented By Pinnacle Partners
TEAM
WHAT IS OUR POWER? ,[object Object]
Mission Statement: “Our Power's mission is to facilitate massive change and growth in homeowner solar energy.” ,[object Object],[object Object],[object Object]
COMMUNICATION OBJECTIVES ,[object Object],-Illustrate Investment Opportunities -Energy Consumption Awareness ,[object Object],-Create Brand Advocates
RESEARCH ,[object Object]
Energy Rates to Rise 50% in the Next 5 Years
65% of Canadians Willing to Spend More for
Renewable Energy
Previous Unsuccessful Marketing Attempts-Brochure -Email
TARGET MARKETS
LISTS USED ,[object Object],-4400 Members -Previously Target Neighbourhoods ,[object Object],-In GTA -Targeting High Income Neighborhoods -Readership of Financial Journals i.e. Economist
Direct mail ,[object Object]
Envelope Design
Invitation to Workshop
Free Assessment Offer,[object Object]
Direct mail - Email ,[object Object]
Cost-Effective
Reminder for Renovation,[object Object]
The lawn sign ,[object Object]
Neighborhood
Build Community Relationship,[object Object]
Community newspaper ,[object Object]

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