pitch deck

1. MIMIBERRY Pitch Deck
Htoo Myat Aung
CEO of H&Techs
Email: htoomyatag.webdev@gmail.com,
Phone: +959 795545748,+959 30210743,Website: www.hnttechs.com,
Address: Race Course Condominium, Tamwe Township,Yangon,Myanmar.

2. Problems
• Today, we see a lot of people who excited with graphic design, character design,
visual art and other artworks.
• Most of those people try to sell their artworks in many form. Such as Tees, Mugs,
Phone covers, Handbags etc.

3. Problems (based on true story)
• NayNay is a passionate graphic designer. He has an amazing artworks for Tshirts.
• To sell it in online he has to do –

4. STEP 1
Upload items Upload design tee to facebook page
Problems
-Lack of own website, no e-commerce functionality, people hard to believe.
-Need to standby 24 Hours for order (orders in Facebook often comes from comments
and messages).

5. STEP 2
Production Go to Tshirt printing shop
Problems
- Need to have several number of t-shirt to print because printing shop does not
accept low quantity.
- Printing shop takes at least 5 days to finish his orders.
- From the starting of ordered date his customer has to wait about 3 weeks.

6. STEP 3
Delivery Delivering T shirts
Problems
- Does not know how to make delivery with low budget.
- Cash collection is plus. Because online payments still does not used to in Myanmar.

7. Then?
• Then he tired.
• The profit of each t shirt he get is only 2000 Kyats(2USD) to 3000 Kyats (3USD).
Note: Nay Nay does not pre print and sells. The reason is he can't estimate that his
design T-shirt can be sold or not.

8. Solutions
Now
MIMIBERRY
comes.

9. Solutions
Artists
• just need to give their artworks and
• name their artwork price.
We, MIMIBERRY will do
• Artwork Production
• Sales and Marketing
• Delivery & Cash Collection
At the end of the month (28,29,30,31) MIMIBERRY pay the loyalty fees to
artists.

10. Solutions 1
Production
• We print designer’s artwork with heat transfer paper.
• There is no color limitation needed on design.
• We used the highest quality T shirt in the local market.

11. Solutions 2
Sales
• We have two sales channel for now.
• MIMIBerry website - www.mimiberry.co
• MIMIBerry facebook page - https://www.facebook.com/mimiberryco
Marketing
• Myanmar has 5 million daily active user on facebook.
• We use facebook paid ads boost post feature.
• We will also use digital marketing on other social network like lime, viber
etc.

12. Solutions 3
Delivery
• We have professional delivery service that delivered artwork t-shirt to
customers within 4days.

13. Business Modal
• MIMIBERRY business modal is taking cash on item that has been sold.
For example,
• One of the artist named his artwork price for 3 USD per sold item.
• MIMIBERRY sold that artwork tee with 14 USD.
• MIMIBERRY takes minimum 11 USD for one t-shirt production. In that 11
USD, MIMIBERRY profit is 3 USD.
• MIMIBERRY get the profits from each artists’ artwork t-shirt sold on
MIMIBERRY service platform.
TEE TRANSFER
PAPER
PIGMENT
INK
HEAT
PRESS
DELIVERY MIMIBERRY ARTIST TOTAL
3 2 0.5 0.5 2 3 3 14 USD

14. Future plan
MiMiBerry future plan
• When we have proven MIMIBERRY.CO makes artist profit pretty well. We will
collect member subscription fees instead of cash by sold item for artists who
use MIMIBERRY platform.
• We will open offline sales channel for more attraction to artist.
• We will also start other t-shirt production methods like silk screen printing.
Note: Here is http://mimiberry.co/artist_portfolio
some of the artist that use on MIMIBERRY platform.

15. Marketing and Sales
Marketings
• We use Facebook marketing like boost post at least one time for all
artwork t-shirt sold at MIMIBERRY.
• We planned to promote with professional junior model pictures which has
been photographed by senior fashion photographer.
Sales
• We have two sales channel for now.
• Both are online.
mimiberry.co facebook/mimiberry

16. New sale channel to open up
• We would like to open official MIMIBERRY shop in Yangon.
• We want to provide offline sales for artist on our platform.
• Customer also can come and check about quality and sizes.
• For offline sales we have no cost on delivery service.
• The sales can up to 500 Tee per month.
• We can stand as one of the brand in market.

17. Team Team Team
Htoo Myat Aung Thel DarlyKhin
Business IT University of Greenwich B.A(Eng)
Founder of H&Ttechs Co-founder of H&Ttechs
We participate at technopreneurship contest and we won the prize.
We build H&Ttechs together. It has been 1 and half year.
We got seed star second prize winner with mimiberry product.

18. Competition
We have countable number of competitors in local market. But not the same
business modal. Most of them bought design and produce their T-shirt.
UNIQUE FEATURES: We are service platform for artists so that we have many
design than our competitors.
T-shirt Quality Own Printing Delivery Customer
Service
MIMIBERRY Very Good YES YES Good
Goal Average YES NO Average
Nova Bad YES NO Good
Genius Good NO YES Good

19. Financial
• First year we go with plan charge by item sold.
• When we have approve the artist our platform that MIMIBERRY makes
their profit very well we will charge user subscription fees instead of sold
items per change.
• The fees should be 30USD Per month. Our plan is to get 1000 active
user(artist) in 2017 and 2000 active user(artist) in 2018.
Note: Charge by sold item plan remain available for serious artists.

20. Financial Plan
Shop setup cost for offline sales
Title Cost (USD)
Shop rental (1 year) 18000
Air con installation 600
Shop decoration 2000
Electricity installation 200
Retail security system installation 1500
Internet set up – Fiber installation 560
Meter and other bills (monthly) 200
Total 25260

21. Financial Plan
Staffs and labors salaries
Title Monthly salary (USD)
General manager (1) 500
Finance staff (1) 300
Delivery man (2) 120x2
General workers (3) 120x3
Chief technical officer (1) 1000
Chief executive officer (1) 1000
Total (monthly) 3400
one year - 40800

22. Financial Plan
Cost for artwork production machines
Title Cost (USD)
Laser printer 300
Cutter machine 650
Digital silk screen printer 2150
Silk screen printing machine 950
Heat press machine 550
Total 4600

23. Financial Plan
Cost for raw materials
Title Cost (USD)
Blank t-shirts (500) 1250
Plain white cup (100) 100
Phone cover (100) 100
Tote bag (100) 100
Polo shirt (300) 900
Crop tops (300) 900
Base ball t-shirts (300) 900
Hoodies (100) 600
Total 4850

24. Time Plan (Phrase 1 for six months plan)
2016 January
•MIMIBERRY web app version 2.0 launched
•Open first MIMIBERRY OFFICIAL store in Yangon
2016 February
•Make seminars, workshops about artwork to
promote MIMIBEERY
•Personal marketing to students at artwork
schools, university and colleges
2016 March
•Attach MIMIBERRY brand badge in sells tee
•Sell MIMIBERRY brand tee in other stores
2016 April
•MIMIBERRY mobile application kick start
2016 May
•Ready for other artworks
•MMIMBERRY web app update for
other product
2016 June
•Recruitment process for General
Manager,
Finance staff, general workers,
delivery men

25. Current status
Our current status
• We have 10 collaborated designers.
• Can produce artwork t shirts, polo shirts, crop tops, hoodies.
• MIMIBERRY.CO version 1.0 launched.
• 500 t-shirts sold.
Our current profits (only from mimiberry.co and faceboook/mimiberry)
• 1 month 300 t-shirts sold
1 Tee 3USD profit so 300 X 3 = 900 USD per month
• Our profit is 900 USD per month.

26. MiMiBerry Mile Stones
Proof of
concept
Prototype
complete
Product
launch 1.0
Get knowledge
on tee printing
Get 5 artists
Yangon Seed
star 2nd winner
150 t-shirts
sold
Get new
5 artists
Total 10 now
Polo, Hoodie,
Crop tops, Baseball
t-shirt available
Cash flow positive
now!
Printer and
heat press
machine ready

27. Market Size
Profit channel one => member subscription fees
100%
20000 + designers
graphic designers, visual artists,2D
designers, digital artist, painters,
graffti, fine artists, etc.
10%
Estimate members over 2000
Subscription fees 30 USD per month
Profits per year => 720000 USD

28. Market Size
Profit channel two => online store
Note: Ecommerce in Myanmar is rapidly growing. Online shopping is new hobby
for Myanmar peoples.
We got 2.5 USD profit per one tee
10 artists => 500 t-shirts sold per month
1000 artists => 50000 t-shirts sold per month
Profits per year 125000 USD

29. Market Size
Profit channel three => Offline sales from MIMIBERRY official store and outlets
?
UNTESTED MARKETS
Target audience => Age between 16 to 55, both males and females who loves to wear
t-shirts.

30. Investment
Valuation => 400,000 USD
Offer Equity to Investor 25%

31. Thanks you for your time.
Contact Us
Website: www.hnttechs.com
Address:Room (8D),Penthouse Floor,
No.(24/26) South Race Course Road,
Race Course Condominium,
Tamwe Township,Yangon,Myanmar.
Phone: 09795545748, 0930210743
Email: htoomyatag.webdev@gmail.com