2. YouTube
l
l
l
l
In-search – an ad shows up above the
YouTube search results.
In-slate – an ad shows up in the suggested
videos after your video ended.
In-display – an ad shows up on the suggested
videos beside the video you are watching.
In-stream – an ad plays before you can watch
your video.
3. YouTube Ads
l
l
l
l
l
Minimum cost per click: Rs 0.01
Minimum cost per 1000 Impressions: Rs 10
Minimum daily budget: Rs 500
Cost per MS: Rs 1000
Cost per 100 MS : 100000
7. LinkedIn Ads
l
l
l
l
l
Rs 100~125 per 1000 Impressions
Rs 100~125 Per Click
Cost for one Ad Rs 125 for 1000 Impressions.
Cost Per 10000 Impressions Rs 1250
Cost for 100 MS: 1,25,000
9. Stumbleupon
l
l
l
l
Cost per customer engagement: $0.19
Cost per 100 customer engagement: $19
Cost per microsite: $19
Cost for 100 microsites: $1900 ~ 116000
13. Most Cost Effective Channel
l
Slideshare
l Display project/multiple projects details in the ppt format.
l Highlight USPs
l Can be optimized for SEO
l Cost effective
l Can be integrated with mailing campaigns
l Can be shared on other social media platforms
15. Short Term Objectives
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l
l
l
l
Create Slideshare presentations for all the projects in
a month
Categorize projects & run campaigns for all the
categories
Optimize for SEO
Generate & Track views and leads
Integrate presentations with mailing campaigns
17. Distribution of Tasks
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l
Smeetha:
l Design formats for presentation
l Create presentations for projects.
l Create banner ads
l Write a creative content
Hrishikesh
l Co-ordinate with smeetha to get presentations & banners done.
l Track the performance of FB ads & presentations .
l Post relevant MS links in the presentation.
l Co-ordinate with mailers team to integrate presentation in mailing campaigns.
