Creative advertising decks that I have worked on as an advertising Digital Art Director.

1. MAS
JOURNEYS APP AND YOUTUBE EXPANDABLE
BANNER
5TH
JUNE 2013

2.
Project Name : MAS Journeys App and Youtube Expandable Banner
Version : v1.0
Acknowledgement
This is to acknowledge that the above mentioned Functional Specification Report has been reviewed by the
signatories who approve and agree that the document has considered and detailed the functional requirements of
the system to be developed and implemented.
Remarks
……………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………
Approved By:
…………………………… …………………………
Mr Alfred Tan Ms. Suryati Osman
Senior Project Manager Head, Content Mgt
Date: Date:
CLIENT SIGN-OFF

3. THE BRIEF

4. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
USER JOURNEY RATIONALE
Campaign is divided into 3 segments:
• SEE the Journey
• SHARE the Journey
• START the Journey
“SEE” is where we carry on the conversation started through our ATL campaign. Key Visual device is that of suitcases to display
the videos. Suitcase animates on selection and opens to show a vista of the destination before video plays.
“SHARE” is where we get our audience to co-create our brand message, with the reward being a chance for your journey to be
recreated by MAS. But in order to win, your journey has to get the maximum comments (remarks) from your friends (Journeys
made remarkable). Visual device for journeys are postcards created thru selection of icons for destination, profile pics for
people and text for the story.
“START” is where we urge (convert) our audience to book a ticket thru our Booking Engine within the Facebook environment.

5. FACEBOOK APP

6. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
FACEBOOK FANPAGE LANDING PAGE
User will access the
app via the MAS
Facebook Fan page

7. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
APP LANDING PAGE
User will be able to play
video by clicking on the
suit case. For now there
will be only 3 videos, the
fourth suitcase will say
“coming soon”

8. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
FACEBOOK APP (SHARE)
STEP 1:
Select your icons of where
you journeyed to.

9. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
FACEBOOK APP (SHARE)
You can drag and
arrange the icon once
it is selected.

10. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
FACEBOOK APP (SHARE)
STEP 2:
Tag who you
journeyed with

11. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
FACEBOOK APP (SHARE)
STEP 3:
Upload photo/video
of your journey

12. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
FACEBOOK APP (SHARE)
Type in what you did
on your journey

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MAY 2013
FACEBOOK APP (SHARE)
Option 1:
Postcard with Photo
and caption

14. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
FACEBOOK APP (SHARE)
Option 2:
Postcard with Video link
and caption

15. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
FACEBOOK APP (SHARE)
Select icons
of what you did during
your journey.

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MAY 2013
FACEBOOK APP (SHARE)
Submit your postcard
once you have finish
designing.

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MAY 2013
FACEBOOK APP (SHARE)
Users are able to view
the ranking of the public
postcards within the
Gallery tab

18. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
FACEBOOK APP (SHARE)
User’s collection of
postcards in the Gallery
Tab

19. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
FACEBOOK APP (SHARE)
View of individual
postcard

20. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
FACEBOOK WALL POST (SHARE)

21. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
FACEBOOK APP (START)
Inviting your friends to go on
a journey with you!

22. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
START THE JOURNEY
Tag your friends.

23. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
START THE JOURNEY

24. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
START THE JOURNEY

25. YOUTUBE EXPANDABLE

26. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
YOUTUBE EXPANDABLE BANNER # 1

27. MALAYSIA AIRLINE | CREATIVE | 28th
MAY 2013
YOUTUBE EXPANDABLE BANNER # 1

28. THANK YOU