E-Newsletter Jan|2015
Unwire is the centralized hub aggregating the news
about latest products and applications with user
experience sharing of ...
With more than 40 feeds on social
media per day and 140,000+ fans
base, unwire.hk maintain high
traffic around the clock.
!...
We Stick Calendar is specially designed for Hong
Kongers. Apart from adding your own schedule into the
calendar, there are...
Stickers Store is another feature for We
Stick users. With over 1200 localized
stickers related to Hong Kongers daily
life...
Campaign Highlight - The Sound of Music!
Multi-ad formats across Timable platforms
Background!
!
The world’s most popular ...
Platforms!
Timable
(iPhone, Android, Mobile Web, Website,
Facebook Page)
Ad Format!
Maxi Banner, Pop Up, Priority Event, E...
Background!
!
Video advertising, in particular, is catching all advertisers’ attention
among all ad formats in recent year...
Platforms
Hong Kong Movie (iPhone, Android)
Campaign Period
Apr 27 - May 3, 2015!
Ad Format
Advertorial!
The top 5 categories are same as 2013 with shuffled ranking. Electronics top the list by 15% increase in total
ad-spend thr...
IBM, Facebook team up on
targeting digital ads, THINKLab
initiative
Video advertising on smartphones
and tablets is growin...
info@hot-mob.com HotmobMobile852 3526 0241www.hot-mob.com
Newsletter - Apr 2015 - unwire.hk joins Hotmob
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Newsletter - Apr 2015 - unwire.hk joins Hotmob

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In this issue of newsletter, we covered some existing news included:
1. unwire.hk joins Hotmob - Open up a new choice for advertisers to reach geeky audience
2. We Stick - Best mobile calendar for Hong Kongers awarded "Best Mobile Apps (Consumer & Lifestyle Solutions) Gold Award" at HKICT Awards 2015

Campaign Highlights:
1. The Sound of Music - Multi-ad formats across Timable platforms
2. Kotex - Advertorial on Hong Kong Movie

Market Insights:
Top 5 categories by Ad Spend in 2014

Market Overview:
1. IBM, Facebook team up on targeting digital ads, THINKLab initiative
2. Video advertising on smartphone and tablets is growing three times faster than video ads on computers

Full Newsletter at http://newsletter.hot-mob.com/2015/04/

Published in: Marketing
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Newsletter - Apr 2015 - unwire.hk joins Hotmob

  1. 1. E-Newsletter Jan|2015
  2. 2. Unwire is the centralized hub aggregating the news about latest products and applications with user experience sharing of mobile phones, tablets, computers, camera, etc. Unlike most of the 3C (Computer, Communication and Consumer Electronics) websites, Unwire share the gadgets trends like a friend by omitting all the technical jargons. This makes unwire the favorable sites to the mass who would like to keep themselves updated across the digital horizon. Open up a new choice for advertisers to reach geeky audience unwire.hk joins Hotmob
  3. 3. With more than 40 feeds on social media per day and 140,000+ fans base, unwire.hk maintain high traffic around the clock. ! Unwire.hk mobile web is now open for advertisers to reach the huge base of tech-savvy population with Pop Up, Banner and Facebook Feed. Please contact our sales t e a m f o r m o re a d v e r t i s i n g opportunities on unwire.hk.
  4. 4. We Stick Calendar is specially designed for Hong Kongers. Apart from adding your own schedule into the calendar, there are many built-in schedules you may add to your calendar through “Schedule Centre”, which aggregated more than 80,000 localized calendars from Hong Kong Public Holidays to Chinese Lunar Calendar; from school calendars to matches schedule of Soccer matches, to name but a few. We Stick - Best Mobile Calendar for Hong Kongers
  5. 5. Stickers Store is another feature for We Stick users. With over 1200 localized stickers related to Hong Kongers daily life, users can decorate their own calendar in their own style. ! We Stick Calendar is awarded “Best Mobile Apps (Consumer & Lifestyle Solutions) Gold Award at HKICT Awards 2015. We Stick - Best Mobile Calendar for Hong Kongers
  6. 6. Campaign Highlight - The Sound of Music! Multi-ad formats across Timable platforms Background! ! The world’s most popular musical – “Sound of Music” has come to Hong Kong, and this is definitely a huge event for the city to wide spread the news and get promoted for ticketing. Execution! ! The best platform for events is Timable with no doubts. The musical is promoted ride on various touch points of the event- listing platform to reach the target audience, not only display ads, but also “Event of the day” and Facebook Feed to create a strong momentum during the promotional period.
  7. 7. Platforms! Timable (iPhone, Android, Mobile Web, Website, Facebook Page) Ad Format! Maxi Banner, Pop Up, Priority Event, Event of the Day, Section Banner, Facebook Feed, eDM Campaign Period Apr 13 - May 31, 2015!
  8. 8. Background! ! Video advertising, in particular, is catching all advertisers’ attention among all ad formats in recent years. Kotex is not an exception. To promote the new product line of feminine care product, Kotex shoots a microfilm to catch female audience’s attention. Execution! ! Advertised with Hong Kong Movie’s Advertorial format on mobile apps. The video is shown after users click on the poster displaying at the third place among the list of movies. Where give detailed description about the video and click-to-landing page is enabled. Campaign Highlight - Kotex! Advertorial on Hong Kong Movie
  9. 9. Platforms Hong Kong Movie (iPhone, Android) Campaign Period Apr 27 - May 3, 2015! Ad Format Advertorial!
  10. 10. The top 5 categories are same as 2013 with shuffled ranking. Electronics top the list by 15% increase in total ad-spend throughout 2014. ! Besides Electronics, most of the categories are spending more than the previous year, making the total amount of ad spend in 2014 recorded 37% increase when comparing with 2013. The two rising stars are Automobile and Fashion which have a great amount of growth in advertising on mobile. Market Insights Market Insights
  11. 11. IBM, Facebook team up on targeting digital ads, THINKLab initiative Video advertising on smartphones and tablets is growing three times faster than video ads on computers Market Overview
  12. 12. info@hot-mob.com HotmobMobile852 3526 0241www.hot-mob.com

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