Is Ranking Different When Comparing PPC vs SEO? Below we are showcasing the difference between SEO and PPC in detail. Let’s find out the suitable approach!

1. How Is Ranking Different
When Comparing PPC Vs
SEO?
SEO (Search Engine Optimization) and PPC (pay-per-click), two of
the most effective marketing methods used by digital marketers
worldwide. But often, many aspiring marketers raise this one
question, ‘PPC or SEO: Which method is best for driving traffic to
my business?’
Let us tell you, both methods are equivalently excellent to gain
traffic. In the end, what matters is how these methods are being
used. If leveraged correctly, they can generate hefty revenue and
constant traffic for your business, but if not, all of your efforts will
go in vain. You will end up investing more than generating. Plus,
you won’t have the desired traffic to your business.
Want to know which is a suitable approach for your business? Below
we are showcasing the difference between SEO and PPC.
Pay-Per-Click VS SEO: Let The
Battle Begin!
1. What Is PPC & Its Example?
PPC, pay-per-click, or cost-per-click, is a paid marketing
strategy that allows you to generate traffic by running paid ads on
different social networks such as Google, Facebook, Instagram, and
LinkedIn. When someone clicks on the Advertiser’s ads, An
Advertiser have to pay a certain fee. One of the main things this
strategy relies on are keywords to get visibility on top in search
results.

2. Let us give you an example of how this online advertising model
works. For instance – you have published an ad for a salon business
on Google, and your goal is to increase foot traffic in your store.
Every time a user clicks on your uploaded ad, a certain amount will
be deducted from your account and deposited to the publisher,
which in this case is Google.
2. What Is SEO, & Its Example?
SEO, also called Search Engine Optimization, is a digital marketing
method that allows you to generate traffic organically. Unlike paid
marketing, you are not supposed to pay anything for the traffic.
You have to conduct numerous activities such as finding relevant
keywords, drafting quality content, including high-quality links and
descriptions, optimizing landing pages, and many more to rank your
website/webpage on the top of search engines. To conduct these
activities, you will need to invest some funds. This investment will
be fruitful in the coming years, and you will surely receive a high
ROI.
For instance – if you want to promote a product of your company,
let’s say a camera. You have to add relevant keywords such as ‘best
cameras for photography’ or ‘DSLR cameras at affordable prices’
and optimize the content so that whenever a user searches for
the word camera or sentence encircling around this word, your
optimized page or product appears at the top on SERP.
Since you are aware of the basics of the concept, let us show you
the difference between SEO and PPC.
Also Read: What Is A Sitemap & Why Do You Need It?

3. PPC Versus SEO: How Both The
Concepts Are Different From
Each Other?
1. How Does PPC Works?
Infographic of How PPC Works
Do you know why most business owners prefer to use PPC? It’s
because it offers a wider reach across the world. Once you set up
the campaign based on your goals and get approval from the

4. platform (it takes 24 hours), you will start seeing impressions of
how often your ad is shown in the search results. Although, lead
generation might take some time.
PPC offers many ad formats, such as – search ads, shopping ads,
display ads, video ads, and Gmail ads on different social media
platforms such as Google, Bing, and more.
Search ads and shopping ads rely on adding relevant keywords
focusing on the advertisement’s targeted location, audience,
industry, and concept. Although other ad formats might not focus
on keywords. Since each format differs from another, so it’s
apparent that their strategy will also vary.
Generally, the rates charged per click on an advertisement are
determined via two models – The flat-rate model and the bid-based
model.
➢ Flat-Rate Model – As the name suggests, this model offers a
fixed value for running ads on different sites and networking
platforms.
➢ Bid-Based Model – This model refers to advertisers bidding
with the money they can spend to acquire a specific advertisement
spot.
For example – Bids are usually placed in three ways – impressions
to generate visibility, increase clicks to generate traffic, and lead
generation to make conversions. The next step is the amount you
are ready to pay for the specified goal.
Bidding costs can be managed through two different ways – manual
management and smart management.
➢ Manual Bid Management allows you to manually change
costs based on your budget and requirements.

5. ➢ Smart Bid Management is more like an AI tool that manages
your campaign’s cost. The AI is smart enough to understand the
trends and targeted audience behavior and likewise can increase
and decrease the cost of an ad campaign.
Lastly, if you want to run an effective campaign, make sure
you are –
1. Determining Your Goal – Ask yourself – what is your
marketing goal? Is it generating leads, increasing traffic, more
conversions, brand awareness, or boosting revenue? This will help
you accomplish your company’s objectives.
2. Targeting the right audience – This includes the age group,
gender, location, interests, behavior, and purchase choices.
3. Choosing the correct Ad Format – For instance, you run an
ad for a concert and select a text ad to promote the business. So,
will this be as effective as it should be? Not really, a display ad will
be more suitable for such events as it will highlight the exceptional
parts of the concert.
4. Conveying a Clear Message – If your ad is confusing and
your content is not relatable, your target audience will not be able
to understand it.
5. Identifying Quality Score – To always stay ahead of the
competition, check the quality score of the advertisements. This
diagnostic tool will help you identify the quality of an
advertisement compared to others in the market.
6. Giving a Seamless User-Experience to Your Audience –
just like the ads, your website should equally have an attractive
appearance and provide smooth navigation to give a better user
interaction.

6. 7. Having a Sufficient Budget – To expand your reach and
never run out of your ad campaign budget, you need to have a
sufficient budget to run your ads without any pause and achieve
the desired result.
Also Read: Do I Need Privacy Policy For My Website In 2023
2. How Does SEO Work?
Infographic of How SEO Works

8. SEO is quite distinct compared to PPC. This strategy organically
scales your business on search engines like Google, Bing, and
others.
To show search engines that your website is the best match for
ranking on top, you are supposed to –
1.Draft high-quality & relevant content
2.Generate high-grade backlinks from powerful domains
3.Optimizing your website at regular intervals for better results
4.Add relevant, trendy keywords to the titles, URLs, and
descriptions of your content
5.Ensure your site is easy to use and has an attractive layout
6.Improve website speed by conducting speed tests and solving
the indicated issues
7.Make your site mobile-friendly
8.Optimize your site and web pages
Following the best SEO practices with a well-defined strategy will
give you the edge against your competition, and you are sure to
appear at the top in SERPs.
Also Read: Best Content Management System Platform
Optimized For SEO
Difference Between SEO And
PPC
Is SEO better than PPC, or is it the other way around? Let’s
find out!

10. Which To Use And When? PPC
And SEO
➢ When To Leverage Pay-per-click (PPC)
PPC should be leveraged when you want an immediate outcome and
have an adequate spending cost. This method is a sure-shot way to
achieve your short-term goals – increasing visitors, launching
seasonal offers/products, and similar objectives.
Although you need to have a sufficient budget. Right after uploading
an ad, you will start noticing impressions. Soon, there will be
visitors and conversions, but you must ensure that your
advertisement is clear, attractive, and designed using the right
justified ad format.
➢ When To Use Search Engine Optimization (SEO)
SEO is like a slow-cooking process. The slower it cooks, the tastier
it gets. You must go for an SEO strategy if you have enough time
and patience to get a high ROI. This method is cost-effective as it
does not require a big budget if you manage everything
independently. Once your strategy is all set, you don’t have to put
in much effort. The ranking will remain stable, and will give
consistent results.
Also Read: 15 Best SEO Audit Tools For Your Website
(Free+Paid)
Frequently Asked Questions
1. Does PPC Improve Organic Rankings?

11. Technically, no. PPC won’t be affecting the SEO ranking. Although,
there are a few factors that can indirectly affect SEO ranking. For
instance – you are running an ad on one of your products, and
users click on it. This increases the possibility of getting more
visitors. They can check out the product and other pages of the site.
In turn, you end up improving your organic ranking.
2. Can I Learn SEO Without Coding?
Even though SEO doesn’t really require coding, it’s great to have
enough skills and knowledge of the technical factors included in the
SEO strategy.
Still, Confused About Which One
To Choose?
We say combine both strategies to generate effective results.
Wondering how? Check out the below-mentioned points.
1.Dominate the SERPs by simultaneously working on both strategies.
You can run ads for your products/services/websites while refining
your organic content. This will double the chance of accomplishing a
goal.
2.You can share data between both strategies. Meaning you can
determine the best-performing keywords from PPC and include
them in your organic content. At the same time, you can distribute
the SEO data to PPC and run a paid campaign with confidence.
3.Leverage common SEO tools like SEMrush, Ahrefs, Moz, and
many more to get detailed and relevant insights for both
strategies.
4.Bring back lost conversions or visitors using remarketing strategy.
While generating organic leads, you might’ve lost some potential
customers, but now you can prompt those users to return using
remarketing strategy
5.Harness both strategies to bid high-performing keywords that you
know will rank. You can use the keywords in the content that is not
ranking. This will save you money and reach you at the top of
SERP.

12. Source - https://www.hostitsmart.com/blog/ranking-difference-
while-comparing-ppc-and-seo/