This slide deck is an introduction to pitching your self or your business.

2.  Being able to pitch yourself or your business
is one of the most important skills that you
can learn.
 Your pitch is a sales document, you are either
selling yourself or your business.
 “For an entrepreneur, life’s a pitch!” – Guy
Kawasaki

3.  Every serious entrepreneur should have the
following pitches prepared:
◦ Two sentence pitch
◦ Elevator pitch
◦ Meeting pitch

4. Keys to all pitches:
 Who is your audience - This will affect the
content of your pitch and the time you have.
 Always use numbers – Adding numbers to your
pitch instantly makes it more credible.
 Use evidence to support your claim – similar to
numbers this also includes stories, experiences,
and testimonials… Evidence helps to add
credibility to your pitch.

5. Keys to all pitches continued:
 Change people’s pulse – Your pitch must be
engaging and memorable if you want people to
buy in.
 Practice your presentations skills & articulation –
An amazing pitch does not achieve much if you
cannot speak coherently or confidently. It is not
enough to write your pitch, you must practice/
rehears your pitch. Don’t learn this lesson the
hard way.

6.  Do not make the mistake of underestimating
the importance of the personal pitch and
business pitch.
 “By failing to prepare, you are preparing to
fail.” – Benjamin Franklin