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Voici les slides du webinaire “Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016 animé par Yann Dirheimer, Marketing Manager Europe du Sud chez Hootsuite, et Isabelle Mathieu, consultante, formatrice, experte en stratégie digitale et fondatrice du blog emarketinglicious.fr Vous y découvrirez: - Quel est le type de contenu que les internautes attendent vraiment en 2016 et en quoi les professionnels du Marketing devraient changer leur approche pour le leur apporter - Les évolutions du Marketing Influenceurs et comment il va impacter votre activité digitale cette année

Médias Sociaux - Tendances et Enjeux pour les entreprises en 2016

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Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business! Watch the recording on Youtube here: http://ow.ly/XPDmW Want to learn more about social media planning? Check out additional resources here: Social Media Strategy Guide: http://ow.ly/XP79c Social Media Templates - blog post: http://ow.ly/XP7cA Social Media Strategy Template: http://ow.ly/XP7f7 Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com Social Networks Account: Twitter - @HootsuiteAPAC Instagram - @Hootsuite Facebook Page - @Hootsuite

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From Google’s armada of giant balloons in the stratosphere to Facebook’s Internet.org project, massive efforts are underway to break down the world’s connectivity barriers. In a matter of years, three BILLION people will be experiencing a socially connected, mobile-friendly internet for the first time, driving transformation from politics to pop culture. This panel is about what happens next.

The Next 3 Billion People on Social

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Just about everybody knows the story of the Grinch. The grumpy green creature who hated Christmas, but only because nobody showed him any kindness. The story has a moral that is widely applicable to our everyday lives, of course, but we also thought it resonated from a social media professional’s perspective—with a few select tweaks. This is our version, The Troll Who Stole Christmas. We want you to share your best Seuss-inspired social media rhyme. Share your rhymes on social networks using #HootSeuss. Bonus points if you can make it Grinch-inspired.

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Instagram is a big hit for many businesses! We are an official partner of Instagram and we have successfully integrate it into our Hootsuite platform. You can expect practical tips and creating a Instagram strategy plan for your business! Social media coaches at Hootsuite have compiled Instagram strategic tips for businesses to apply to influence their Instagram success. Download the Instagram Strategy Guide here: http://ow.ly/V0CUZ and watch the recording on Youtube here: http://ow.ly/V0GY9 ____________________________________________________________________ Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro Social Networks Account: Twitter - @HootsuiteAPAC Instagram - @Hootsuite Facebook Page - http://owl.li/V5ypK

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We’ve always been an organization with strong values, but scaling our Employer Brand with such rapid growth takes more than a compelling Employer Value Proposition (EVP). We needed to find a way to iterate on our current frameworks. To articulate and capture what makes Hootsuite special, and make it easy for current and future employees to sing from the same sheet of music. Our answer was to develop an Employer Brand playbook, “A Guide to #HootsuiteLife.” The playbook was developed to share the why, what, and how we approach Employer Brand; including examples of Employer Brand campaigns and how our peeps can bring them to life. Focused primarily on equipping our talent department, we also wanted to build something that our employees felt equally empowered by. Use this playbook to inspire your own employer brand.

The Hootsuite Employer Brand Playbook

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Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform! Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite. Watch the webinar link here-http://ow.ly/Vsvuj ____________________________________________________________________ Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro Social Networks Account: Twitter - @HootsuiteAPAC Instagram - @Hootsuite Facebook Page - http://owl.li/V5ypK

Best Practices on Instagram and Hootsuite

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As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to. Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online! Watch the webinar here: https://www.youtube.com/watch?v=FSSRqAijkOM Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro

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Growth and innovation are the lifeblood of any startup. However the systems, processes, and infrastructure necessary for growth often end up killing innovation. Innovators in these fast growing companies must make a critical choice: Align with the rest of the organization and get the benefits of scale, or remain autonomous and go it alone. Hootsuite has raised more than $200 Million and grown to almost 1000 people in 6 years. As head of both Corporate Development and Hootsuite’s Innovation Lab, Matt Switzer is no stranger to managing this delicate balance. Matt will speak candidly about the challenges and opportunities of leading an innovation team within a high-growth startup.

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