Purrsuit

EVENT PAGES
Panthers Purrsuit

Panthers.com

Event Registration System

Panthers Purrsuit Facebook Page

YouTube – Panthers Purrsuit

@PanthrsPurrsuit Twitter

PRE-PURRSUIT BLOGS
Panthers Purrsuit

Charlotte Chamber Video –
“WHAT IS THE PANTHERS PURRSUIT?”

Media Emerging Blogs

Cat Crave Blog

NFL.com

Jason Peck’s Sports Marketing Blog

Blog

Sports Networker Blog

MEDIA COVERAGE
Panthers Purrsuit

WCCB Fox Coverage – Day Of Event

Article on Front Page of Charlotte
Observer – Labor Day

WCNC Press Release Pick-up

http://www.wcnc.com/on-tv/Fans-face-off-
for-Panthers-Purrsuit-105426693.html
video
WCNC Today Show Coverage

Not Approved, Unofficial Fan Site
Created By A Participant

PARTICIPANT ENGAGEMENT
Panthers Purrsuit

CLT Buzz – “The Decision”

Interaction

Sport Clips Facebook

Uniform Creation

Jon Beason Promo Video

Everette Brown Promo Video

PURRSUIT IN ACTION – Youtube Clips

RECAP BLOGS
Panthers Purrsuit

Allen Tate Recap Blog

Social Sweat Blog

Goodwill Recap

Sports Media Challenge

Studiobanks Recap

RESULTS
Panthers Purrsuit

Trends -Saturday 10/23/10 10pm

TrendsCharlotte: Sport Clips Haircuts,
@sportclips is now trending in #Charlotte
TrendsCharlotte: Allen Tate,
@allentate is now trending in
#Charlotte
TrendsCharlotte: Duke Energy Storm,
@dukeenergystorm is now trending in
#Charlotte
TrendsCharlotte: AAA Carolinas,
@aaacarolinas is now trending in
#Charlotte
TrendsCharlotte: Duke Energy News,
@dukeenergynews is now trending in
#Charlotte
TrendsCharlotte: GoodwillSP,
@goodwillsp is now trending in
#Charlotte
Results from Trends Charlotte
http://trendsmap.com/us/charlotte

Statistics
• 64: Contestants from 32 Teams
• 1,200: Tweets about sponsors
day of the event
• 174,000: Total Twitter reach of
contestants
• 908: Average number of Twitter
followers for contestants
• 2.1 million: Estimated total
Twitter impressions
• 1,000: Facebook photos posted
to sponsors Walls
• Purrsuit sponsors made up 60%
of the Twitter "Trending Topics"
list in Charlotte on 10/23
• Nine Purrsuit sponsors or
participants made the local
Twitter trending list on Saturday
• #Purrsuit was the top trending
picture topic on Twitter on
Saturday 10/23
• 551: Average number of
Facebook friends of participants
• 25,000: Total Facebook reach of
contestants
• 1,275: Total YouTube channel
views