This was given at a workshop at Girls in Tech

1. What users want (Building Applications Based on User Behavior/Interests)

2. Who are you? Name What you do

3. Who am I?

5. Short Exercise What are things that frustrate you while using them?

11. Exercise – Design a Better ATM

18. Definition –Paper Prototype Testing Have tasks ready and ask them to think out loud.

20. Building SN Applications A Watercooler Case Study – How to cheat the cycle and build what users want.

23. The Mystery Analytics Point to what people are doing, but not why.

24. Building SN Applications

25. Building SN Applications Qualitative Research Asking the whys Gaining Context

26. How to Test Bring them in or leave them there? In Person Testing -Richness of feedback -Discover usability problems and quell religious debates -Get other teams on board -Recruiting bias -Harder to gain context Remote Testing -Less feedback -Discover usability problems and quell religious debates -Catch them in a familiar context -Recruit users who aren’t local -Recruit real users

27. Steps for Remote User Testing Recruiting

28. Executing the Test Called 6-8 users Show us what they were doing How did they get to the app? When was the last time they invited people? What did they do? Be concrete and ask them to show you what they did. Don’t lead.

29. Synthesizing Data Look for patterns. Be concise and actionable.

33. Thank You! [email_address]