Account Planning Salary Survey Results February 2005
The scoop <ul><li>Needed an objective resource to evaluate planning salaries </li></ul><ul><li>Called upon planners to par...
The top line results 14 9.6 $159,091 Director (22) 8.6 5.3 3.2 1.3 Avg. # years planning $122,325 $83,926 $59,415 $39,580 ...
Assistant/Junior Planner results
Planner results
Planner results (cont.)
Senior Planner results
Senior Planner results (cont.)
VP, Senior Planner results  There is a difference here between men and women’s salaries; however, there is about 4 years d...
Director results
Director results (cont.)
Results by region: East East consists of planners in New York, Massachusetts, New Jersey, Pennsylvania, Washington D.C., M...
Results by region: Central Central consists of planners in Minnesota, Illinois, Ohio, Kansas, Texas and Missouri
Results by region: West West consists of planners in California, Washington and Arizona
Education 42% 40% 41% Male  Female Total (22) Director VP Senior Planner Assistant/Junior Male Female Total (20) Male Fema...
No surprise: no engineers, no kinesiology majors  <ul><li>Degrees span typical subjects: </li></ul><ul><ul><li>Marketing <...
Satisfaction with compensation by title  6% 50% 44% 0% Director (18) 10% 50% 30% 5% VP (20) 4% 32% 54% 11% Senior (28) 2% ...
Macro Conclusions <ul><li>Whew. Women aren’t getting screwed. On the contrary, our industry seems to be pretty fair based ...
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Planner Survey Results 2005

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Humble beginnings of the planner survey. Info about strategists/account planners and their jobs.

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Planner Survey Results 2005

  1. 1. Account Planning Salary Survey Results February 2005
  2. 2. The scoop <ul><li>Needed an objective resource to evaluate planning salaries </li></ul><ul><li>Called upon planners to participate and pass on a salary survey </li></ul><ul><li>133 completed surveys </li></ul><ul><li>42% male/58% female </li></ul><ul><li>Level breakout (those who provided salary figure): 16 Junior/Assistant, 41 Planner, 28 Senior, 20 VP, 22 Director </li></ul><ul><li>14% from a small agency, 45% from a medium agency, 41% from a large agency (agency size did not have a measurable impact on salaries) </li></ul>
  3. 3. The top line results 14 9.6 $159,091 Director (22) 8.6 5.3 3.2 1.3 Avg. # years planning $122,325 $83,926 $59,415 $39,580 Mean 12.0 VP (20) 9.5 Senior (28) 5.8 Planner (41) 3.5 Assistant/Junior (16 gave salaries) Avg. # years working
  4. 4. Assistant/Junior Planner results
  5. 5. Planner results
  6. 6. Planner results (cont.)
  7. 7. Senior Planner results
  8. 8. Senior Planner results (cont.)
  9. 9. VP, Senior Planner results There is a difference here between men and women’s salaries; however, there is about 4 years difference in planning experience
  10. 10. Director results
  11. 11. Director results (cont.)
  12. 12. Results by region: East East consists of planners in New York, Massachusetts, New Jersey, Pennsylvania, Washington D.C., Maryland, Georgia and Florida
  13. 13. Results by region: Central Central consists of planners in Minnesota, Illinois, Ohio, Kansas, Texas and Missouri
  14. 14. Results by region: West West consists of planners in California, Washington and Arizona
  15. 15. Education 42% 40% 41% Male Female Total (22) Director VP Senior Planner Assistant/Junior Male Female Total (20) Male Female Total (28) Male Female Total (40) Male Female Total (15) 13% 50% 35% 46% 27% 36% 31% 35% 33% 33% 50% 47% % completed advanced degree
  16. 16. No surprise: no engineers, no kinesiology majors <ul><li>Degrees span typical subjects: </li></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>English </li></ul></ul><ul><ul><li>Economics </li></ul></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Journalism </li></ul></ul><ul><ul><li>Foreign language </li></ul></ul><ul><ul><li>Sociology </li></ul></ul><ul><ul><li>Theater </li></ul></ul>
  17. 17. Satisfaction with compensation by title 6% 50% 44% 0% Director (18) 10% 50% 30% 5% VP (20) 4% 32% 54% 11% Senior (28) 2% 26% 43% 26% Planner (42) 6% 12% 41% 41% Assistant/Junior (17) Excellent Good Fair Poor
  18. 18. Macro Conclusions <ul><li>Whew. Women aren’t getting screwed. On the contrary, our industry seems to be pretty fair based on years of experience, regardless of gender. </li></ul><ul><li>If you aspire to make more than $150K-$250K in today’s dollars, better start guitar lessons or begin playing the lottery. </li></ul><ul><li>I found this very helpful as a platform to negotiate from and would like to do it once a year if you’re willing. Potential improvements/additional questions I would ask: </li></ul><ul><ul><li>Did you use a recruiter to land your current job? </li></ul></ul><ul><ul><li>Continent of origin/Do you speak with an accent? </li></ul></ul><ul><ul><li>Just ask yes/no regarding degrees </li></ul></ul><ul><ul><li>Just ask region and not state </li></ul></ul><ul><li>Would love to know your comments, and if you’d like to remain anonymous you can leave comments here: http://www. zoomerang .com/survey. zgi ?p=WEB22459F6SF6E </li></ul>

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