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How business and IT should
cooperate with each other
to verify business model
by MVP?
Adam Matysiak
CEO | CTO
adam@highsolutions.pl
Source: https://en.wikipedia.org/wiki/Diffusion_of_innovations
Source: http://uxpodcast.com/89-mvp-russ-unger-stephen-anderson-jeff-gothelf/
Elon Musk’s Secret Sauce
Who are they?
Michał Sadowski
Brand 24
SaaS
Deloitte Fast 500 EMEA 2017 – 390. place
Wiktor Schmidt
Netguru
Software House
Deloitte Fast 500 EMEA 2017 – 363. place
Robert Gryń
Codewise
E-marketing services
Deloitte Fast 500 EMEA 2016 – 3. place
Financial Times 1000 EFGC 2017 – 2. place
Who are they?
David Heinemeier Hansson
(DHH)
Taylor Otwell
Who is he?
Pieter Levels
@levelsio
What connect tchem?
Taxi corporation
without any vehicle
Hotels network
without any building
You can earn money playing games also…
MVP alternatives
Concierge MVP Landing Page + AdWords Pre-Order
Before you start working on MVP:
1. Think of a way to solve the problem of potential customers 10 times better
than their current solution to the problem.
2. Test the solution only on Early Adopters
3. Treat feedback as the most important value
4. Examine customers' feelings first on sketches, mock-ups and design
5. Talk face-to-face with clients
Source: https://medium.com/swlh/the-mvp-is-dead-long-life-to-the-map-minimum-awesome-product-404df90fef7f
Source: https://www.slideshare.net/tillcarlos/till-carlos-why-new-ventures-fail
Source: https://medium.com/swlh/the-mvp-is-dead-long-life-to-the-map-minimum-awesome-product-404df90fef7f
Source: https://www.slideshare.net/Leananalytics/introduction-to-lean-analytics-for-lean-startup-circle-sf
Source: http://contentfiesta.com/book-notes/lean-analytics/
Source: http://contentfiesta.com/book-notes/lean-analytics/
Problem /
Idea
Most riskiest
assumptions
Testing
solution
Testing
market
Growth
Startup steps
Do I found a problem worth solving?
Is it sth that clients wants? (necessity)
Are they going to pay? (profitability)
Is it doable? (doability)
Cycle of learning
Source: https://steveblank.com/2015/05/06/build-measure-learn-throw-things-against-the-wall-and-see-if-they-work/
Interview flow about customer’s problem
Source: Running Lean, Ash Muraya
Interview flow about solution for client’s problem
Source: Running Lean, Ash Muraya
Interview flow about MVP
Source: Running Lean, Ash Muraya
Source: https://www.slideshare.net/LaurenGilchrist/get-back-in-the-building-how-to-go-from-feedback-to-features-without-losing-your-mind
Successful cooperation
Understand
differences
Communication
is a key
Emphasize only
strong sides
IT Biznes
Introverts Analysts
Like
challenges
Patient
Independent
Desire of self
development
Extroverts
Put on
relationships
Assertive
Good
negotiators
Creative Determination
Startup team
Hustler
• Sales / Marketing /
Economy / Leader
CTO
• Lead developer / IT
Analyst
UX / Designer
• Estetics / UX
designer
Multi-tasking Versatility
Accuracy
Thinking „out-
of-the-box”
Communication Humility
Task division
Creating IT
solutions to verify
business model
Client talks
Business
model
analysis
Taking part in
conferences /
events
IT All Business
Everything else
Remotely or on-site?
Remotely Mixed On-site
Source: http://willingness.com.mt/communication-is-key/
Recommended books
Questions?
Adam Matysiak
@adammatysiak
adam@highsolutions.pl

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How business and IT should cooperate with each other to verify business model by MVP?

Editor's Notes

  1. Innovators These are the people who are constantly looking for a new way of solving problems, who are ready to overcome some early days problems before your product gets mature and out of bugs. They are most active, most forgiving, and most willing to share feedback. Early adopters Just like the innovators, they want to experiment, they want to make their lives easier, they want to find better solutions to their problems. Unlike the innovators, they don’t have the time or the urge to test every new solution that comes, and so they need testimonials to get interested. Early majority These are the ones who buy a product when it’s released to the public and when they can read its reviews. They watch innovators and early adopters, they willing to take a chance with a new product, but they are not willing to take a risk and test the new thing themselves. Late majority They buy a new product when it’s not that new anymore. They are not swayed by advertising, they are not tempted by the exclusiveness of the new solution, and they will not forgive the bugs. Laggards Those who are always behind the market. They don’t like changes, they don’t adopt the innovations, and they try new things only when they have no other choice.
  2. Analityka – pomiar postępu w stosunku do celów biznesowych Analityka dla startupów – iteracja do product/market fit zanim skończą się pieniądze