Top 4 search rankings get 70% of search traffic: So how does your school rank?

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Higher Education Marketing

Top 4 search rankings get 70% of search traffic!

Education Technology Business

Top 4 Search Rankings Get 70% of Search
Traffic: So How Does Your School Rank?
Slide 2
SEO is a fundamental building block of your higher ed online
marketing efforts.
If you are not investing in SEO, you really are selling yourself
short.
Source: Higher Education Marketing - Top 4 Search Rankings Get 70% of Search Traffic

Top 4 Search Rankings Get 70% of Search
Traffic: So How Does Your School Rank?
Slide 3
The Percentage of Traffic by Google Results Position chart,
from the report below, shows the percentage of traffic that a
search result will receive depending on:
 the position that a result holds on a Google search
engine results page.
(Google makes up approximately 67 % of total search engine
traffic, so these stats are likely applicable, to most searches.)
Source: Higher Education Marketing - Top 4 Search Rankings Get 70% of Search Traffic

Top 4 Search Rankings Get 70% of Search
Traffic: So How Does Your School Rank?
Slide 4Source: Higher Education Marketing - Top 4 Search Rankings Get 70% of Search Traffic
Source: chitika.com

Top 4 Search Rankings Get 70% of Search
Traffic: So How Does Your School Rank?
Slide 5
Or more precisely :
Source: Higher Education Marketing - Top 4 Search Rankings Get 70% of Search Traffic

Top 4 Search Rankings Get 70% of Search
Traffic: So How Does Your School Rank?
Slide 6
So almost 70% of the traffic generated by searches on Google
go to the first four search results positions.
Total traffic to page 1 search results accounts for about 92% of
all resulting traffic.
The news gets even worse if your College’s search results
don’t appear on page 1:
 Only 5% of people will click on page 2 search results
and only 1 % will click on results on page 3.
Source: Higher Education Marketing - Top 4 Search Rankings Get 70% of Search Traffic

Top 4 Search Rankings Get 70% of Search
Traffic: So How Does Your School Rank?
Slide 7Source: Higher Education Marketing - Top 4 Search Rankings Get 70% of Search Traffic
Source: chitika.com

Top 4 Search Rankings Get 70% of Search
Traffic: So How Does Your School Rank?
Slide 8
On-page optimization is a great place to start because you can
control this internally, and with a bit of studying up, and effort,
you can make a significant impact in your SEO productivity.
Link building is the next step, where you probably need some
experienced help, but regardless, make SEO a priority and get
started on the long march towards a goal of top 4 rankings.
So where do you rank on Google for your main program
keywords?
Source: Higher Education Marketing - Top 4 Search Rankings Get 70% of Search Traffic

Top 4 Search Rankings Get 70% of Search
Traffic: So How Does Your School Rank?
Slide 9
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