4 steps to get your school started on Google+

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Here are 4 simple steps to get your school started on Google+

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4 steps to get your school started on Google+

  1. 1. 4 Steps To Get Your School StartedOn Google+Slide 14 Steps To Get Your SchoolStarted On Google+
  2. 2. 4 Steps To Get Your School StartedOn Google+Slide 21. Create your page using a Gmail address2. Determine how this new profile could fit yoursocial media marketing strategy3. Promote your school’s Google+ page4. Manage your Google+ account efficientlyOverviewSource: http://www.higher-education-marketing.com/blog/4-steps-school-started-google
  3. 3. 4 Steps To Get Your School StartedOn Google+Slide 3Google+ may not yet have the same reach and visibility withprospects and students compared to other social mediaplatforms, but it does bring: Invaluable SEO benefits to your college or university. Better visibility Better general brand awareness Higher integration with other platforms you may be using(YouTube, Google Maps, etc.).Why Google+ ?Source: http://www.higher-education-marketing.com/blog/4-steps-school-started-google
  4. 4. 4 Steps To Get Your School StartedOn Google+Slide 4 Make sure this is not a personal address. You can create a generalcompany email address or use one that already exists. Then:1. Type of page : Choose Company, Institution or Organization2. Enter your website address3. Enter your tagline (10 words that best describe your school)4. Enter an email address and phone numbers5. Add your school’s logo and bannerMake sure the branding of your Google+ page fits the branding of your othersocial media profiles and your global message.1. Create your page using a Gmail addressSource: http://www.higher-education-marketing.com/blog/4-steps-school-started-google
  5. 5. 4 Steps To Get Your School StartedOn Google+Slide 5In other words, give students a reason to meet you there by sharingcontent that you do not share elsewhere: Highlight the successes of former students or currentteachers Give a sneak peek into upcoming events or contests Give students one-on-one time with professors in Google+Hangouts! Share anything that you feel is specific to your school andmakes it stands out.2. Determine how this new profile could fityour social media marketing strategySource: http://www.higher-education-marketing.com/blog/4-steps-school-started-google
  6. 6. 4 Steps To Get Your School StartedOn Google+Slide 6 Start by creating and organizing your circles. Leverage your other social media accounts: a shout out onFacebook or Twitter telling your students why they shouldfollow you on Google+ could go a long way. Connect your Google+ page to your website, and vice versa. Share content regularly. In Google+, keywords do matter: themore keyword-rich your pages are, the better. That will helpyour SEO efforts and will increase your brand visibility onGoogle. Look for your school’s partners in your area.3. Promote your school’s Google+ pageSource: http://www.higher-education-marketing.com/blog/4-steps-school-started-google
  7. 7. 4 Steps To Get Your School StartedOn Google+Slide 74. Manage your Google+ account efficientlyYou will get notifications at the top right every time someoneshares your content: If someone shares your content, take the opportunity to thank themand start a conversation. If someone shared a post with you, it was probably for a reason.Look at the post and respond if it makes sense. If someone mentions you in the comments, read the post and jumpinto the comments thread as well. If someone adds you to a circle, take the time to go through yournew additions and add people into your circles if you feel theywould make good connections.See what others are saying about your school and respond: Search for your brand/name/keywords related to your school. Filterto only show Google+ posts so you can see what people are talkingabout.Source: http://www.higher-education-marketing.com/blog/4-steps-school-started-google
  8. 8. 4 Steps To Get Your School StartedOn Google+Slide 8Questions?1.514.312.3968info@higher-education-marketing.comFOLLOW US ON FACEBOOKFOLLOW US ON LINKEDINFOLLOW US ON TWITTERFOLLOW US ON PINTERESTFOLLOW US ON GOOGLE+www.higher-education-marketing.com

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