2.  Design & R&D: design as a key approach to
product differentiation; be able to
appreciate the design mix and show the need
for scientific research to provide the basis
for development

3. Innovation Invention
Coming up with an
Putting it into practice idea in theory

4. TASK: Create two spider diagrams to show what research and development is

8.  Decide which of the Design Mix was
considered in these products
 Explain your answer
Economic Aesthetic Function

9.  Firstly you need to choose a product that
you wish to improve
 EVERYONE MUST HAVE A UNIQUE ITEM
 You then need to provide a summary of this
product
 List its features; both positive and negative
 Create a design mix using the triangle
 Describe the design mix

10.  Then innovative design
 Once you have produce a design mix you must
 Describe who you are going to design the improved
version for
 Annotate a design/image of the new product
highlighting your changes
 Create a diagram of the design mix – explaining
where and why you placed your product where you
did!
 You must describe the added value you will add to
increase customer demand for this product.

11.  Then innovative design
 Once you have produce a design mix you must
 Describe who you are going to design the improved
version for
 Annotate a design/image of the new product
highlighting your changes
 Create a diagram of the design mix – explaining
where and why you placed your product where you
did!
 You must describe the added value you will add to
increase customer demand for this product.

12.  The iPod – What is Creativity? Here
 Kane Kramer: Here

13.  Here