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Setting Executives Apart
www.mengonline.com
About MENG

 Mission:  
  MENG is the community of accomplished marketing and sales 
  executives dedicated to helping its members succeed by 
  sharing their knowledge, experience and contacts.

 MENG Vision:
  To be regarded by accomplished marketing and sales 
  executives as the “go‐to” community for trusted relationships, 
  information and resources.
MENG Member Profile 

 Members are experienced executives, like you:
     1,600+ members
     Members from all marketing functions & industries 
     Nearly all are current or former VPs, CMOs, CEOs 
     Meet MENG requirement of salary of $160K+
     84% have Fortune 500 experience
     70% have graduate degrees
     Membership consists of a smart mix of corporate marketers, 
      agencies, and consultants so that you get a diversity of opinions, 
      experience, and insights from every viewpoint
     Members in transition are supported to achieve their career goals 
      – whether corporate, agency, or consultant
MENG Member Profile 




From 2011 National Member Survey respondents.
MENG Member Profile 




From 2011 National Member Survey respondents.
Chapters
 Most chapters have monthly         Chapters
  meetings                                 Atlanta 
                                           Boston 
     If you don’t live near a 
                                           Chicago
       chapter, the “virtual” 
                                           Connecticut
       chapter enables you to              Dallas Fort Worth 
       connect with other                  Los Angeles
       members                             New Jersey
 MENG also provides a high                New York 
  level of interaction and                 Northern California
                                           Irvine/Orange County
  content for members via 
                                           Philadelphia
  requests, list serves and rich 
                                           Phoenix 
  content available online                 San Diego 
                                           South Florida 
                                           Virtual 
                                           Washington DC
Member Resources

 Exclusive member discounts
Member Resources

 Webinar series, examples:
     Career Maximization
         How to Effectively Use the Internet & Social Media for a 
           Successful Job Search 
         8 Steps to Obtaining Speaking Engagements for Business & 
           Personal Branding 
     Social Media
         Organizational Mindset & Culture Markers 
         Facebook Marketing for Executives 
         Connecting Direct Marketing and Social Media
     Marketing Insights
         Mobile Marketing & Location Based Services
         Tribalization of Business: How Companies are Leveraging 
           Communities
Member Resources

 Member White Papers & blogs (examples)
       Building Brands in a B2B Environment 
       Maximizing Business Value by Optimizing IP 
       The 6 C's to Successful Change Management 
       Crowdsourcing: On the Edge 
       On Customer Experience Design 
Request Examples
                                                                                       Are resume 
                   Requests are the heart of MENG, members                          writing services 
                     can ask any question of the membership and                     actually helpful –
                     usually receives anywhere from 5‐50 replies                     which ones are 
                                                                                        worth the 
                     with useful information.  Examples:                              time/money?

 I am trying to perform some market sizing 
   for a client interested in Fresh Fruit/Veg                      I am working for a company 
 sortation (based on size, grade, color, etc)                         that has an interesting 
    for retail merchandising/distribution.                         branding exercise. Thought I 
‐ Any ideas on sources of data for quantity?                         would solicit other MENG 
‐ Any leads/contacts with fresh distributors                       brand marketing experts for 
         I may be able to talk directly?                                   some advice.
                                       I’m looking for a highly 
                                         recommended SEO 
                                          agency located in 
                                         Orange County, CA.
Resources to Help You Change Jobs

 Hundreds of executive job leads ($150K+) posted by members 
    each year; new ones daily
   Preferred Recruiter Program
   Exclusive Guide to Executive Job Search
   Job Search Webinars
   Peer Group Resume Review
   Professional services (coaching, resume writers)
   Career site discounts
   MENG Member Database
Find MENG online!
Setting Executives Apart
  www.mengonline.com

How can MENG 
set you apart?




                        http://www.mengonline.com

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Meng%20intro2012

  • 2. About MENG  Mission:   MENG is the community of accomplished marketing and sales  executives dedicated to helping its members succeed by  sharing their knowledge, experience and contacts.  MENG Vision: To be regarded by accomplished marketing and sales  executives as the “go‐to” community for trusted relationships,  information and resources.
  • 3. MENG Member Profile   Members are experienced executives, like you:  1,600+ members  Members from all marketing functions & industries   Nearly all are current or former VPs, CMOs, CEOs   Meet MENG requirement of salary of $160K+  84% have Fortune 500 experience  70% have graduate degrees  Membership consists of a smart mix of corporate marketers,  agencies, and consultants so that you get a diversity of opinions,  experience, and insights from every viewpoint  Members in transition are supported to achieve their career goals  – whether corporate, agency, or consultant
  • 6. Chapters  Most chapters have monthly   Chapters meetings  Atlanta   Boston   If you don’t live near a   Chicago chapter, the “virtual”   Connecticut chapter enables you to   Dallas Fort Worth  connect with other   Los Angeles members  New Jersey  MENG also provides a high   New York  level of interaction and   Northern California  Irvine/Orange County content for members via   Philadelphia requests, list serves and rich   Phoenix  content available online  San Diego   South Florida   Virtual   Washington DC
  • 8. Member Resources  Webinar series, examples:  Career Maximization  How to Effectively Use the Internet & Social Media for a  Successful Job Search   8 Steps to Obtaining Speaking Engagements for Business &  Personal Branding   Social Media  Organizational Mindset & Culture Markers   Facebook Marketing for Executives   Connecting Direct Marketing and Social Media  Marketing Insights  Mobile Marketing & Location Based Services  Tribalization of Business: How Companies are Leveraging  Communities
  • 9. Member Resources  Member White Papers & blogs (examples)  Building Brands in a B2B Environment   Maximizing Business Value by Optimizing IP   The 6 C's to Successful Change Management   Crowdsourcing: On the Edge   On Customer Experience Design 
  • 10. Request Examples Are resume   Requests are the heart of MENG, members  writing services  can ask any question of the membership and  actually helpful – usually receives anywhere from 5‐50 replies  which ones are  worth the  with useful information.  Examples: time/money? I am trying to perform some market sizing  for a client interested in Fresh Fruit/Veg  I am working for a company  sortation (based on size, grade, color, etc)  that has an interesting  for retail merchandising/distribution.  branding exercise. Thought I  ‐ Any ideas on sources of data for quantity? would solicit other MENG  ‐ Any leads/contacts with fresh distributors  brand marketing experts for  I may be able to talk directly? some advice. I’m looking for a highly  recommended SEO  agency located in  Orange County, CA.
  • 11. Resources to Help You Change Jobs  Hundreds of executive job leads ($150K+) posted by members  each year; new ones daily  Preferred Recruiter Program  Exclusive Guide to Executive Job Search  Job Search Webinars  Peer Group Resume Review  Professional services (coaching, resume writers)  Career site discounts  MENG Member Database