Marketing Executives Networking Group (MENG) master presentation of organization benefits

1. Setting Executives Apart
www.mengonline.com

2. About MENG
 Mission:
MENG is the community of accomplished marketing and sales
executives dedicated to helping its members succeed by
sharing their knowledge, experience and contacts.
 MENG Vision:
To be regarded by accomplished marketing and sales
executives as the “go‐to” community for trusted relationships,
information and resources.

3. MENG Member Profile
 Members are experienced executives, like you:
 1,600+ members
 Members from all marketing functions & industries
 Nearly all are current or former VPs, CMOs, CEOs
 Meet MENG requirement of salary of $160K+
 84% have Fortune 500 experience
 70% have graduate degrees
 Membership consists of a smart mix of corporate marketers,
agencies, and consultants so that you get a diversity of opinions,
experience, and insights from every viewpoint
 Members in transition are supported to achieve their career goals
– whether corporate, agency, or consultant

4. MENG Member Profile
From 2011 National Member Survey respondents.

5. MENG Member Profile
From 2011 National Member Survey respondents.

6. Chapters
 Most chapters have monthly  Chapters
meetings  Atlanta
 Boston
 If you don’t live near a
 Chicago
chapter, the “virtual”
 Connecticut
chapter enables you to  Dallas Fort Worth
connect with other  Los Angeles
members  New Jersey
 MENG also provides a high  New York
level of interaction and  Northern California
 Irvine/Orange County
content for members via
 Philadelphia
requests, list serves and rich
 Phoenix
content available online  San Diego
 South Florida
 Virtual
 Washington DC

7. Member Resources
 Exclusive member discounts

8. Member Resources
 Webinar series, examples:
 Career Maximization
 How to Effectively Use the Internet & Social Media for a
Successful Job Search
 8 Steps to Obtaining Speaking Engagements for Business &
Personal Branding
 Social Media
 Organizational Mindset & Culture Markers
 Facebook Marketing for Executives
 Connecting Direct Marketing and Social Media
 Marketing Insights
 Mobile Marketing & Location Based Services
 Tribalization of Business: How Companies are Leveraging
Communities

9. Member Resources
 Member White Papers & blogs (examples)
 Building Brands in a B2B Environment
 Maximizing Business Value by Optimizing IP
 The 6 C's to Successful Change Management
 Crowdsourcing: On the Edge
 On Customer Experience Design

10. Request Examples
Are resume
 Requests are the heart of MENG, members writing services
can ask any question of the membership and actually helpful –
usually receives anywhere from 5‐50 replies which ones are
worth the
with useful information. Examples: time/money?
I am trying to perform some market sizing
for a client interested in Fresh Fruit/Veg I am working for a company
sortation (based on size, grade, color, etc) that has an interesting
for retail merchandising/distribution. branding exercise. Thought I
‐ Any ideas on sources of data for quantity? would solicit other MENG
‐ Any leads/contacts with fresh distributors brand marketing experts for
I may be able to talk directly? some advice.
I’m looking for a highly
recommended SEO
agency located in
Orange County, CA.

11. Resources to Help You Change Jobs
 Hundreds of executive job leads ($150K+) posted by members
each year; new ones daily
 Preferred Recruiter Program
 Exclusive Guide to Executive Job Search
 Job Search Webinars
 Peer Group Resume Review
 Professional services (coaching, resume writers)
 Career site discounts
 MENG Member Database

12. Find MENG online!

13. Setting Executives Apart
www.mengonline.com
How can MENG
set you apart?
http://www.mengonline.com