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ASMP rights management presentation by Henrik de Gyor

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Why ignoring rights management will cost you
presented during ASMP webinar on 4/19/2017

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ASMP rights management presentation by Henrik de Gyor

  1. 1. Why Ignoring Rights Management Will Cost You
  2. 2. Why
  3. 3. Survey Question Percentage Tools to assist with Rights Management 80% Latest technology available in Rights Management 67% Smart Contracts and Rights Management 67% How to learn more about Rights Management 47% Standards in Rights Management 33% What is Rights Management? 27% Who uses Rights Management? 27%
  4. 4. About Henrik de Gyor Consultant - Another DAM Consultancy Podcaster - 4 podcast series Writer - blogs and books Startup Advisor previously Photographer Media Editor (not a Lawyer)* * None of this presentation is legal advice. Seek legal counsel when necessary.
  5. 5. Why should I talk to you about Rights Management? Content creator and distributor- audio, photo and text Licensor (grant licenses) Licensee (receive a license) Media Editor - licensee of large volumes of audio, video, text, graphics and photos.
  6. 6. What is Rights Management? The management of rights granted to the creators of intellectual property as well as their licensees and licensors. This could include trademarks, copyright, patents, industrial design rights, and in some jurisdictions trade secrets. Authored works including film, literature, music, photography and video, as well as discoveries, inventions, words, phrases, symbols, and designs can all be protected as intellectual property (IP).
  7. 7. © ©
  8. 8. Digital Rights
  9. 9. Digital Rights Management (DRM) DRM = restrictor
  10. 10. Intellectual Property Rights Management (IPRM) Audio, Video, Text, Graphic, Photo
  11. 11. Who uses Rights Management? Creators Licensors Licensees
  12. 12. Why is Rights Management important?
  13. 13. Ad-iD IPTC PLUS PRISM RightsML W3C Standards in Rights Management
  14. 14. Common excuses for not using rights metadata 1. “It’s too complicated and overwhelming.” 2. “We don’t have the staff or the money.” 3. “It’s not our job. It’s up to users to figure out rights information if they want to publish[...]” Source:
  15. 15. Rights Management Tools and Services Digimarc FADEL FilmTrack Image Protect Peertracks PicScout Picture Protection Service Pluravida RightsAssist Soundexchange Symtext
  16. 16. Latest technology in Rights Management Blockchain Technology Ascribe artCOA Blockai Monegraph Peertracks Revelator Resonate Ujo Music
  17. 17. Smart Contracts and Rights Management Self-executing Rational decision-making Templated Standardized metadata Automation Faster payment upon delivery of goods/services
  18. 18. Why Ignoring Rights Management Will Cost You
  19. 19. Who is the audience? Create License Use Authors > Licensors > Licensees > Consumers Repeat
  20. 20. What do we want to do with Rights Management? Monetize De-risk Accountability Traceability Measurability Enforcement Registration
  21. 21. Learn more about Rights Management
  22. 22. Audio podcast series of interviews Available on iTunes and
  23. 23. Available on Amazon
  24. 24. Other Resources The State of Copyright Infringement Rights Metadata Made Simple Copyright and Technology IP Watch Rights Tech Project US Copyright Office ASMP
  25. 25. ?
  26. 26. Find a copy of this Presentation
  27. 27. Special thanks to American Society of Media Photographers
  28. 28. Thank you for your attention @hgg101

Why ignoring rights management will cost you presented during ASMP webinar on 4/19/2017


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