- The document discusses the importance of rights management for content creators, licensors, and licensees. It notes that surveys show many see tools to help with rights management and latest technologies as important.
- Rights management is the management of intellectual property rights granted to creators as well as their licensing. It involves areas like copyright, trademarks, patents. Digital rights management (DRM) and intellectual property rights management (IPRM) are discussed.
- Standards, tools, technologies, and services for rights management are mentioned, including blockchain, smart contracts, and various companies providing rights management solutions. The document emphasizes that ignoring rights management can be costly.