Analisi sull'azienda BIC, timeline, attività e tipologie di prodotti

1. S M P E
Maria Luisa Gemma Ruggi

2. 1950
was
founde
d
1975
launched
the first one
piece
shaver
1990
realised its
product
range

3. Problem Children
Cristal Colours
Cristal Pocket Scents
Comfort 3 Soleil
Stars
Cristal Grip
Cristal Gel
Twin Lady
Dogs
Tough Beard
Cash Cows
Cristal Ball Pen
Classic Shaver
Market
Share
Market Growth
LOW
HIGH
HIGH LOW

4. The range’s
development has
enhacements of the
core brand
The style and design
haven’t changed, they
are still recognizable
world-wide
Promotional activity
encouraging
customers to test
the product

5. When these products
became icons the
promotional activity
focused on rewarding
loyal customers Product’s growth
period advertising
encourage new users
When the product
moved into decline
BIC will replace it
with new product
When sales will
stagnate, is important
to support the
product

6. Thanks foryourattention