We were lucky enough to share our experiences with using 3 ground rules to achieve the best results on the retail field at the latest Google CEE Summit.

1. 3 Rules of Success in Retail
István Bálint Balázs Gyöngyösi

2. Hello,
we are Mito
mito. clever things

3. A full service advertising
and digital agencywith
a passion for clever things.
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4. Here today
Balázs Gyöngyösi.
PPC Lead.
István Bálint.
PPC Team Lead.

5. 4
10+
200+
30+

6. We love clever things.
We love results even more.
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7. mito. clever things
Decathlon HU
+150%
positive margin
weighted
YoY

8. Euronics HU
+336%
+247%
+300%
YoY

9. We love results.
How did we
achieve them?
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10. mito. clever things
Unique talent + a
secret workflow

11. mito. clever things
What is our secret
workflow?

12. Our 3 rules for
success in retail
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13. mito. clever things
1. Automate everything
2. Tailor account to client
3. Optimize for business value

14. But there is one
rule above all
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15. mito. clever things
Don’t believe
thebullsh*t

16. “Machines will
work hard and
smart to help us
reach for the low
hanging fruit
outside the box”

17. Automate
everything!
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18. mito. clever things
Leverage DSA

19. DSA Page feed labeling
sheet:
bit.ly/Page-feed-labeling
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20. mito. clever things
Implement Portfolio
Bidding

21. Budget recommender
sheet:
bit.ly/budget-recommender
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22. mito. clever things
Use Scripts

23. Our favourite scripts:
bit.ly/Scripts-Mito
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24. “Follow these
simple steps,
so you can set
up any client’s
account in
no time.”

25. Tailor account
to client!
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26. mito. clever things
Create a unique
structure

27. mito. clever things
Label everything
Label
Label Label
Label
Label
Label Label
Label

28. “Boost your KPI
set to maximize
omnichannel
synergies and
increase revenue
substantially”

29. mito. clever things
Optimize for
business value

30. mito. clever things
Focus on profit
Cost:
1000 EUR
Revenue:
8000 EUR
Product margin:
10%
Product margin:
25%
Cost:
1000 EUR
Revenue:
5000 EUR
ROAS:
800%
ROAS:
500%
Profit
-200 EUR
Profit
250 EUR

31. mito. clever things
Measure the total
revenue

32. So what have we
learned?
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33. mito. clever things
“Practice like you've
neverwon, play like
you've never lost!”

34. ⬢
⬢
⬢
Automate
everything
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1. Tailor account
to client
⬢
⬢
Optimize for
business value
⬢
⬢
2. 3.

35. Thank you!
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