The document outlines 7 lessons learned from scaling Profitero as a global company according to Vol Pigrukh, CEO and Co-founder of Profitero. The lessons are: get to product-market fit quickly; find investors to help with scaling; hire the right executives and team; expand globally wisely; focus on customer retention and upselling; maintain startup culture as the company matures; and enjoy the process of scaling the company.

1. Vol Pigrukh, CEO & Co-founder
7 important lessons learned
from scaling Profitero as a
global company

2. Confidential ©2019 Profitero
eCommerce has simplified our lives as
consumers… We buy what we want, where
we want and how we want…

3. But majority of brands are are still using offline
tools/approaches to measuring and managing
their eCommerce sales.

4. Confidential ©2019 Profitero
Profitero provides 150+ brands with
eCommerce “pilot’s dashboard” that
helps them grow online sales

5. Confidential ©2019 Profitero
2019
Profitero growth - from founding to present
Team 3 founders 350+ employees with offices in
Ireland, USA, UK, China and
Belarus
Funding €20K own
capital
Raised over $30M in VC/debt
equity
Customers First paying
customer
150+ large customers in 50+
countries
Revenues
(ARR)
£50 per month $XXM and growing 100% YoY
2010

6. Confidential ©2019 Profitero
7 lessons learned
from scaling Profitero

7. Confidential ©2019 Profitero
#1.
Get to the product market fit
ASAP, if not - look for the biggest
customers’ pain

8. Confidential ©2019 Profitero
#2.
Get right investors who will help
you scale your company

9. Confidential ©2019 Profitero
#3.
Hire the right executives & team
for scaling

10. Confidential ©2019 Profitero
#4.
Go global as early as possible but
do country expansion wisely

11. Confidential ©2019 Profitero
#5.
Focus on customer happiness,
retention and upsell

12. Confidential ©2019 Profitero
#6.
Maintain your startup culture as
you mature

13. Confidential ©2019 Profitero
#7.
Enjoy the ride!

14. Confidential ©2019 Profitero
1. Get to the product market fit ASAP, if not -
look for the biggest customers’ pain
2. Get right investors to help you scale
3. Hire right executives/team for scaling
4. Do country expansion wisely
5. Focus on customer retention and upsell
6. Maintain startup culture as you mature
7. Enjoy the ride!

15. Vol Pigrukh, CEO & Co-founder
Thank you