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Vejen ud af vækstkrisen
                             eller


                 100,000s of new jobs
                  - with a Food KIC




KEA - Multimediedesigneruddannelsen     Heidi Høy Dyrholm
København                                 Julie Qvistgaard
15. nov 2011                                     Foodbest
how
business opportunities



  global challenges
2 overall challenges



Trigger a Food KIC call

Build up the strongest Food KIC candidacy
KIC
knowledge and innovation community

   •   A high-profiled, collaborative consortium - ’MIT of Europe’
   •   EIT - European Institute of Innovation and Technology
       (DG Education)
   •   4-6 regions/countries of excellence
   •   Economic frame 100-150 mill EURO/year - 25 % from EIT
   •   A joint action between universities, business and authorities (triple-
       helix) - 3 KICs launched in 2010 (Energy, Climate & ICT)
   •   Measurable impacts on society - economic, scientific, educational
       and entrepreneurial


                              EU focus:
                              Jobs!
KIC fundamentals

                                      • Innovation
                                      • Mobility
                                      • Integration of the
                                        »Knowledge Triangle«
                                      • Excellence
                                      • Higher education
                                      • Business involvement
                                      • Entrepreneurship




Whole innovation chain from education to economic impact!
3 KIC’s up-and-running
output
funding
How to finance
Next round of KICs
2014
business opportunities



  global challenges
challenges
Global, European & Industrial
global
challenges
growing
population
2000   2050
+ 3,000,000,000
925,000,000
 are hungry today


                    Source:UNFAO
obesity
’has reached epidemic proportions globally’




                                       Source:WHO
1,000,000,000
x3
since 1980
waste
30-40%
330M tonnes/Y
€23,000,000,000
unused food per year
              Source: Cardiff University
European
challenges
EU versus global food production I
Mio. EUR
3.500.000



3.000.000



2.500.000



2.000.000
                                                                             WORLD
                                                                             EU
1.500.000



1.000.000



 500.000



       -
            1999   2000   2001   2002   2003   2004   2005    2006   2007


                                                             Source: Ernst & Young
EU versus global food production II
Mio. EUR
1.400.000



1.200.000



1.000.000



 800.000                                                                     EU
                                                                             NAFTA
                                                                             CHINA
 600.000
                                                                             KOREA


 400.000



 200.000



       -
            1999   2000   2001   2002   2003   2004   2005    2006   2007

                                                             Source: Ernst & Young
food industry
      number of jobs in EU 1999-2007
- 400,000

  Source: OECD / Ernst & Young
food industry
 challenges
R&D of turnover

   food
0.5%
R&D of turnover

pharma
25%
Amount of
 venture capital
in DK food sector
0
challenges = new markets
new markets = innovation
innovation = business, education, science, technology
business, education, science, technology
business, education, science, technology




             BEST
F   o    o d

        BEST
The Foodbest pre-consortium
The Foodbest pre-consortium
vision
The best facilitator
for turning global challenges
 into business opportunities
mission
To facilitate the development of healthy
            and appealing food
     for a growing world population
 in a competitive and sustainable way
To facilitate the development of healthy
            and appealing food
     for a growing world population
 in a competitive and sustainable way
sustainability
       health
              food security
                            Key messages
’From labour intensive to knowledge intensive employment’

                 ’Dynamic start-up/innovation infrastructure to support entrepreneurs’

   ’Inter-disciplinarity’

            ’More pan-European mobility and public private interactions’
2 overall challenges



Trigger a Food KIC call

Build up the strongest Food KIC candidacy
4               focus areas

                                    Entrepreneurship, improved
       Interdisciplinary
                                 innovation conditions, increased
- exploring new business areas             added value




   Consumers & customers            State of the art education
Entrepreneurship,
      Interdisciplinarity        improved innovation conditions,
- exploring new business areas       increased added value




    Consumers & customers            State of the art education
What’s next?

- Content building within focus areas
- Education first (December 2011)
- Then other focus areas
FOOD becomes the new BLACK
   Market size -> HUGE!

   Untapped potential - BIG emerging markets
    -> obesity
    -> ageing
    -> ’personalized food’ (genome, nutritypes, life style)
    -> sustainability (waste, water, energy, packaging)

   Low innovation rate -> high prospects for growth

   Shorter time to market compared to biotech and cleantech

   Attractive competitive situation for investors
Hvordan får vi de
skarpeste og mest innovative hjerner
              ind på
fødevareuddannelserne i Danmark?
FOOD becomes the new BLACK
   Hype, coolness

   Kreativitet og nytænkning

   Høj grad af professionalisme – f.eks.
         Metropol
         KU-LIFE
         Food DTU
         80% af verdens enzymproduktion fra DK (Chr. Hansen, Novozymes)


   Europæiske/internationale forbindelser
         Europas stærkeste fødevareklynger
         Verdens bedste fødevareforskere
         Europas største fødevarevirksomheder
         Europas nye markeder
Kan I skabe en ny trend?
Thank you!!!


Foodbest DK/S is supported by:

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