A comprehensive presentation on various creative personnel in the industry of cinema, including the skills, challenges and qualifications required - from the perspective of arts/mass communication students.

1. MEDIA PERSONNEL IN
THE CINEMATIC
INDUSTRY
BY - KOTAWADEKAR
HEEBA
SYBA, ROLL NO - 99

2. OVERVIEW :
1. CREATIVE DIRECTOR
2. ART DIRECTOR
3. ACTORS/ACTRESSES
4. CONTENT MARKETING MANAGER
5. PRODUCTION DESIGNER
6. SCRIPTWRITER, SCREENWRITER
7. FILM CRITIC
8. VOICE-OVER ARTIST/DUBBING ARTIST
9. TRANSLATOR/SUBTITLE ARTIST

3. 1. CREATIVE DIRECTOR
SKILLS REQUIRED :
1. Must be well versed in design, media,
production, marketing and branding.
2. Having a vision and leadership qualities
are of paramount importance.
3. Excellent communication skills.
CHALLENGES :
1. Need for being decisive, and ensuring the
project follows all laws and regulations.
2. Balancing risk and opportunity.
REFERENCES :
1. https://www.nfi.edu/creative-director/
2. Book – Creative Direction in a Digital
World, by Adam Harrell.
QUALIFICATIONS REQUIRED :
1. A bachelor’s or a master’s degree in graphic
design, fine arts, visual communication or
marketing.
2. A degree in public design software also
helps.
INSTITUTES :
1. National School of Drama, Delhi.
2. Satyajit Ray Film and Television Institute,
Kolkata.
3. Film and Television Institute of Tamil Nadu,
Chennai.
Creative directors handle both the creative and the business aspects of a
project including content creation and development.

4. 2. ART DIRECTOR
SKILLS REQUIRED :
1. An artistic mind that can conceptualize
themes, ideas and a presentation.
2. Keen attention to details.
3. Team management skills.
CHALLENGES:
1. Managing communication at every level.
2. Translating desired moods, messages,
concepts, and underdeveloped ideas into
imagery.
REFERENCES :
1.
QUALIFICATIONS REQUIRED :
1. Bachelor/Master of Visual Arts
2. BSc in Graphic Design
3. BA in Fine Arts
INSTITUTES :
1. National School of Drama, Delhi.
2. Satyajit Ray Film and Television Institute,
Kolkata.
3. Film and Television Institute of Tamil Nadu,
Chennai.
4. Film and Television Institute of Drama, Pune.
Art Directors are different from creative directors in a way that they’re
only in charge of the visual aesthetics of a project; including
illustrations, graphic design and motion graphics, etc.

5. 3. ACTORS/ACTRESSES
SKILLS REQUIRED :
1. Good stage, screen and vocal presence.
2. The ability to enter into another character
and engage with an audience.
3. Good understanding of dramatic techniques,
and able to memorize lines.
4. Having the confidence, energy and
dedication to perform.
REFERENCES :
1. https://www.getmyuni.com/articles/how-to-
become-an-actor-in-india
2. Book - The Aspiring Actor's Handbook: What
Seasoned Actors Wished They Had Known, by
Molly Cheek and Debbie Zipp.
QUALIFICATIONS REQUIRED :
1. A bachelor's, master's, or postgraduate diploma
course in acting or performing arts.
(In the case of a diploma and certificate program, one
needs to have completed class 10 education.)
CHALLENGES :
1. Very little to no job security.
2. Insanely competitive field; and might require
frequent migrations to odd locations.
INSTITUTES :
1. Film and Television Institute of India (FTII), Pune.
2. National School of Drama, Delhi
3. Zee Institute of Media Arts (ZIMA) in Mumbai and
Kolkata.
4. Asian Academy of Film and Television (AAFT),
Noida.
Actors/Actresses aim to express a character through a range of behavioral
activities, using speech and body language to play the part of someone or
something else and induce a reaction in an audience.

6. 4. CONTENT MARKETING
MANAGER
SKILLS REQUIRED :
1. Exemplary writing and editing skills.
2. Require data analysis skills.
3. Collaboration skills are a must.
CHALLENGES :
1. Generating content consistently.
2. Understanding different client
personas.
REFERENCES :
1. Book - DataStory: Explain Data and
QUALIFICATIONS REQUIRED :
1. A bachelor’s or a master’s degree in
Marketing.
(Though, experience is more important
than any academic requirements when
evaluating potential CM managers.)
INSTITUTES :
1. All Indian Institute of Managements
(IIMs) in India.
2. Prestige Institute of Management and
Research, Indore.
Marketing managers help to identify the audience for a film or TV drama and
create a campaign to bring it to their attention and pique their interest. With
film, this could be through billboards, posters, and a digital strategy (almost
always using social media)

7. 5. PRODUCTION DESIGNER
SKILLS REQUIRED :
1. Organization, multitasking, and time
management
2. Marketing and communication skills, making
a brand for themselves – as most PD work as
freelancers.
CHALLENGES :
1. Usually consists of location work which
means you must be prepared to be away from
home, for long periods of time, at short notice.
2. Employment may be insecure.
3. Time and budget constraints and working
with demanding personalities can be stressful.
REFERENCES :
1. https://www.prospects.ac.uk/job-
QUALIFICATIONS REQUIRED :
There are no essential education
requirements for working as a production
designer. Studios and theaters value creativity
and experience most of all.
However, aspiring production designers can
give themselves an edge with degrees or
diplomas in graphic design, construction, art,
theater, or film.
INSTITUTES :
1. Bharatiya Vidya Bhavan's Film, TV and
Animation Studies (BVBFTS), Delhi.
2. University of Mumbai (MU).
3. Srishti Manipal Institute of Art, Design And
Technology, Bengaluru.
Production designers are responsible for the visual concept of a film or a
theatre production. They identify a design style for sets, locations,
graphics, props, lighting, camera angles and costumes, while working
closely with the director and producer.

8. 6. SCRIPT WRITER, SCREEN
WRITER
SKILLS REQUIRED :
1. To have note-worthy story-building and
story-telling abilities.
2. A good grasp in the field of networking (the
best way to get a script to an agent, studio
executive or a producer).
3. Passion and persistence.
CHALLENGES :
1. Dealing with the writer's block or not feeling
creative enough.
2. Issues with consistency and meeting tight
deadlines.
REFERENCES :
1. https://www.nfi.edu/script-writing/
2. Book - The 21st Century Screenplay: A
Comprehensive Guide to Writing Tomorrow’s
QUALIFICATIONS REQUIRED :
No mandatory educational qualification is required,
but degrees and postgraduate diplomas in
screenwriting and scriptwriting exist that provide
extensive formal knowledge about the field.
A bachelor’s or master’s degree in literature or arts
also qualifies.
INSTITUTES :
1. Devi Ahilya Vishwavidyalaya, Indore.
2. Garware Institute of Career Education and
Development - [GICED], Mumbai.
3. Annapurna College of Film and Media,
Hyderabad.
A scriptwriter writes and deal with mostly what the actor or the story
should be saying, screenwriting describes stage direction, sound effects,
lighting, stage direction, and more in addition to that dialogue.

9. 7. FILM CRITIC
SKILLS REQUIRED :
1. Should have a strong and consistent critical
voice.
2. Excellent written communication skills and
the ability to be thorough with every detail.
3. Extensive knowledge about the
technicalities of the film making process.
REFERENCES :
1.
https://www.masterclass.com/articles/how-
to-become-a-movie-critic#3-types-of-
movie-criticism
2. Book - Five Stars: How To Become A Film
Critic, The World's Greatest Job, by
Christopher Null
QUALIFICATIONS REQUIRED :
A bachelor's degree in film or cinema studies,
journalism, English, or communications
provide a foundational education.
Courses in media production, film analysis,
film theory, and writing are valuable to
aspiring movie reviewers.
CHALLENGES :
1. A relatively competitive field so aspirants
mostly need experience to establish
themselves in the field or be really great at the
job from the get-go.
INSTITUTES :
1. Symbiosis Institute of Media and
Film critics are responsible for viewing, taking notes and analyzing the acting,
plot development, writing, directing, editing and cinematography of films. They
use their writing and analytical skills to craft a professional review that can help
audiences determine whether or not they should view the film.

10. 8. VOICE-OVER ARTISTS/DUBBING
ARTISTS
SKILLS REQUIRED :
1. Developing a strong and clear speaking
voice is a crucial part of the process.
2. The ability to employ a range of acting
techniques in order to bring life and
emotion to the script while maintaining a
correct and believable attitude and tone.
CHALLENGES :
1. Consistency in volume, energy, pacing,
articulation is expected at all times.
REFERENCES :
1.
https://targetstudy.com/professions/voice
QUALIFICATIONS REQUIRED :
No mandatory formal education is required
but a plethora of institutes offer voice
modulating courses that are incredibly
helpful.
A bachelor’s or a master’s degree in
arts/performing arts is a good foundation,
as well.
INSTITUTES :
1. R. K. Films Media Academy, Delhi.
2. Institute of Voice Culture and Digital
Dubbing Studio, Mumbai.
3. Accent and Communication Training
Institute, Mumbai.
The primary role of a voice-over artist is to narrate a pre-written script out loud
in order to make a voice recording that will overlay a video production. Dubbing
artists are a subset of the same, they specifically dub foreign/regional content
into more accessible languages to increase its reach.

11. 9. TRANSLATORS/SUBTITLE
ARTISTS
SKILLS REQUIRED :
1. Advanced knowledge of languages and
specialized terminology.
2. In-depth cultural knowledge of both
source and target cultures.
3. Good research skills, and sound translation
judgement is highly valued.
CHALLENGES :
1. Mentally-challenging field with immense
regard for quality, nuance and detail.
REFERENCES :
1. https://www.pactranz.com/the-translator-
skillset/
2. Book - Through the Language Glass: Why
the World Looks Different in Other
Languages, by Guy Deutscher.
QUALIFICATIONS REQUIRED :
A certificate, degree or a diploma course in
the desired languages.
Qualification for the position of a translator is
a cumulative of linguistic knowledge, expertise
and training.
INSTITUTES :
1. School of Language, Literature and Cultural
Studies, Jawaharlal Nehru University, Delhi.
2. Central Institute of English and Foreign
Languages, Hyderabad.
3. University of Delhi.
Film translators are responsible for many different kinds of translation. It can include
the translation of articles or other written materials that will help in the making of the
film, film subtitles, and synopses, reviews, or marketing materials.

12. THANKYOU FOR STICKING TILL THE END !