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Capitalize on Moments of Truth
For Your Business
Heather Deason
Line of Business Marketing
October 25, 2011
The Nature of Business Is Changing

    Mobility is                       Pace of Data          Customers are
    Ubiquitous                        is Increasing          Empowered




  There will be 1.8                   It now takes 2 days   There are 1.2 billion
billion smartphones                    to create as much     people on social
by 2013, more than                    data as we did from    networks, 20% of
 the number of PCs                      the dawn of man         the world’s
                                          through 2003          population
© 2011 SAP AG. All rights reserved.                                             2
Customer Service is Changing

In today’s environment you must:
• Provide mobile and web access
• Recognize valuable customers
• Monitor and respond to social media
• Resolve customer issues rapidly




                                      Moments of Truth:




© 2011 SAP AG. All rights reserved.                       3
Moments of Truth Are Critical
In Every Business
How does SAP help
companies capitalize on
moments of truth?




© 2011 SAP AG. All rights reserved.   4
Mobility Changes the Game
    Increasing Consumer Engagement




Analytics, Mobile, Supply Chain, CRM
22% Revenue Growth
Over €3 Million New Sales in 2 Months
Data to Meet Market Demand
   The Right Toys, to the Right Retailers, Right Now




Analytics, Mobile, Supply Chain, Inventory
Revenue Growth of 35% Since 2005
Cloud Computing Empowers Savings
    Rapid Results in Supplier Management




Analytics, Sourcing, Contract Management
15% Reduction in cost of goods and services
35,000 Contracts under management
Why SAP?

Specialization                           Choice              Value




   Solutions for all                  Many deployment       Immediate,
   roles across 24                    and use options    measurable value
      industries                      across a diverse   and ROI delivered
                                         ecosystem       on a global basis


© 2011 SAP AG. All rights reserved.                                          8
Specialized Roles Work Better – Together

   Build              Optimize             Manage               Serve
 Products              Supply              People             Customers
Innovate quickly,       Manage          Recruit, equip and   Delight customers
  efficiently and   globalization and    manage a global     and resolve issues
   sustainably        minimize risk         workforce         across channels
Choice of Deployment and Use Options




• Rapid Deployment Solutions
• Cloud options
• Mobile access
• Robust partner network
Value Delivered Immediately and Globally




                        •   Value Engineering
                        •   Solutions for 24 industries
                        •   Global support
                        •   Integrated solutions
                        •   Usability
“Poverty and adversity can hit people
suddenly and with full force - not just in
developing nations, but anywhere. We
have to match the available resources
to the needs of those who are suffering
as quickly, precisely and efficiently as
we can. The only way we can do this is
by having the right information available
at the right time - and that is what SAP
gives us.”

                          Thomas Tighe
                      President and CEO
              Direct Relief International
Thank You!

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SAP LoB Story

  • 1. Capitalize on Moments of Truth For Your Business Heather Deason Line of Business Marketing October 25, 2011
  • 2. The Nature of Business Is Changing Mobility is Pace of Data Customers are Ubiquitous is Increasing Empowered There will be 1.8 It now takes 2 days There are 1.2 billion billion smartphones to create as much people on social by 2013, more than data as we did from networks, 20% of the number of PCs the dawn of man the world’s through 2003 population © 2011 SAP AG. All rights reserved. 2
  • 3. Customer Service is Changing In today’s environment you must: • Provide mobile and web access • Recognize valuable customers • Monitor and respond to social media • Resolve customer issues rapidly Moments of Truth: © 2011 SAP AG. All rights reserved. 3
  • 4. Moments of Truth Are Critical In Every Business How does SAP help companies capitalize on moments of truth? © 2011 SAP AG. All rights reserved. 4
  • 5. Mobility Changes the Game Increasing Consumer Engagement Analytics, Mobile, Supply Chain, CRM 22% Revenue Growth Over €3 Million New Sales in 2 Months
  • 6. Data to Meet Market Demand The Right Toys, to the Right Retailers, Right Now Analytics, Mobile, Supply Chain, Inventory Revenue Growth of 35% Since 2005
  • 7. Cloud Computing Empowers Savings Rapid Results in Supplier Management Analytics, Sourcing, Contract Management 15% Reduction in cost of goods and services 35,000 Contracts under management
  • 8. Why SAP? Specialization Choice Value Solutions for all Many deployment Immediate, roles across 24 and use options measurable value industries across a diverse and ROI delivered ecosystem on a global basis © 2011 SAP AG. All rights reserved. 8
  • 9. Specialized Roles Work Better – Together Build Optimize Manage Serve Products Supply People Customers Innovate quickly, Manage Recruit, equip and Delight customers efficiently and globalization and manage a global and resolve issues sustainably minimize risk workforce across channels
  • 10. Choice of Deployment and Use Options • Rapid Deployment Solutions • Cloud options • Mobile access • Robust partner network
  • 11. Value Delivered Immediately and Globally • Value Engineering • Solutions for 24 industries • Global support • Integrated solutions • Usability
  • 12. “Poverty and adversity can hit people suddenly and with full force - not just in developing nations, but anywhere. We have to match the available resources to the needs of those who are suffering as quickly, precisely and efficiently as we can. The only way we can do this is by having the right information available at the right time - and that is what SAP gives us.” Thomas Tighe President and CEO Direct Relief International