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MARKETING STRATEGY
ESSENTIALS TO BOOST
YOUR PHYSICAL
THERAPY BUSINESS
Physical Therapists
 It’s important for physical therapists
to sustain a good practice and provide
their patients with efficient care.
 However, if you want to grow your
business and attract more patients to
your clinic, this isn’t enough.
 You need to incorporate marketing to
your strategy. You need to let your
target audience know that you exist.
Physical Therapy Business
 Regardless the size of your physical
therapy business, it is beneficial to
study how you can improve your
marketing so you can, in turn, grow
your profit as well.
 The good news is that you will not
have to spend a fortune to get started.
 Marketing and even advertising have
evolved a lot, thanks to technology.
Your choices are no longer limited to
the costly tv ads.
There are more ways now to reach out to your prospective patients. Here are
few tips you can use to market your practice:
Build Your Website
 This is the core of your marketing efforts
for your physical therapy business.
 Your website represents your virtual office.
Make a great first impression. If you already
have yours but are unable to update it, then
it’s time for an overhaul.
 Visit competitor and authority sites in your
industry to gather ideas how modern
websites look like. Do this to as well to
evaluate where your current website
stands.
Invest in SEO
 You want your target audience to easily find you
online. With effective SEO or Search Engine
Optimization, you can take your business to the
top of the search results pages.
 You can attract traffic to your site round the
clock. While working on your website content,
be sure to consider keywords that your target
audience uses.
 Include them in the title of your web pages and
do share interesting and informative content.
 As you post anew to your site, make it a point to
share it as well with your followers on your
social media accounts, which brings us to our
third tip.
Look into Social Media Marketing
 Your online marketing strategy wouldn’t be
complete without this. Social media platforms offer
a wide reach and can help you in your branding.
 You can send your message out to a large audience,
simultaneously, in just seconds. Or you can also
drive targeted traffic to your website with the help
of social media tools.
 You gain insights to the interests of your followers
which you can use a guide when planning your
website content. Remember, however, that it is not
enough that you have an account.
 You need to be updating it regularly. Otherwise,
people might leave your page thinking you don’t use
it anyway.
Check These Out!
 It’s never too late to rethink your marketing
strategy. Keep these tips in mind as you
devise a new one and grow your physical
therapy business.
 Check Out This Marketing Strategy
Essentials to Boost Your Physical Therapy
Business.
 Brought to you by PT Referral Machine -
The Only Complete Physical Therapy
Marketing Solution.
 Check it out:
http://www.ptreferralmachine.com for
more details.

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Marketing Strategy Essentials to Boost Your Physical Therapy Business

  • 1. MARKETING STRATEGY ESSENTIALS TO BOOST YOUR PHYSICAL THERAPY BUSINESS
  • 2. Physical Therapists  It’s important for physical therapists to sustain a good practice and provide their patients with efficient care.  However, if you want to grow your business and attract more patients to your clinic, this isn’t enough.  You need to incorporate marketing to your strategy. You need to let your target audience know that you exist.
  • 3. Physical Therapy Business  Regardless the size of your physical therapy business, it is beneficial to study how you can improve your marketing so you can, in turn, grow your profit as well.  The good news is that you will not have to spend a fortune to get started.  Marketing and even advertising have evolved a lot, thanks to technology. Your choices are no longer limited to the costly tv ads.
  • 4. There are more ways now to reach out to your prospective patients. Here are few tips you can use to market your practice:
  • 5. Build Your Website  This is the core of your marketing efforts for your physical therapy business.  Your website represents your virtual office. Make a great first impression. If you already have yours but are unable to update it, then it’s time for an overhaul.  Visit competitor and authority sites in your industry to gather ideas how modern websites look like. Do this to as well to evaluate where your current website stands.
  • 6. Invest in SEO  You want your target audience to easily find you online. With effective SEO or Search Engine Optimization, you can take your business to the top of the search results pages.  You can attract traffic to your site round the clock. While working on your website content, be sure to consider keywords that your target audience uses.  Include them in the title of your web pages and do share interesting and informative content.  As you post anew to your site, make it a point to share it as well with your followers on your social media accounts, which brings us to our third tip.
  • 7. Look into Social Media Marketing  Your online marketing strategy wouldn’t be complete without this. Social media platforms offer a wide reach and can help you in your branding.  You can send your message out to a large audience, simultaneously, in just seconds. Or you can also drive targeted traffic to your website with the help of social media tools.  You gain insights to the interests of your followers which you can use a guide when planning your website content. Remember, however, that it is not enough that you have an account.  You need to be updating it regularly. Otherwise, people might leave your page thinking you don’t use it anyway.
  • 8. Check These Out!  It’s never too late to rethink your marketing strategy. Keep these tips in mind as you devise a new one and grow your physical therapy business.  Check Out This Marketing Strategy Essentials to Boost Your Physical Therapy Business.  Brought to you by PT Referral Machine - The Only Complete Physical Therapy Marketing Solution.  Check it out: http://www.ptreferralmachine.com for more details.