Elevator Speech

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Elevator Speech

  1. 1. Your E L E V A T O R Speech Every day we are given passing chances to tell others who we are. What do you say?
  2. 2. In the time it takes to ride an elevator what would you tell someone about who you are? Elevator Speech: A speech designed to tell another person(s) about you in such a way that
  3. 3. In the time it takes to ride an elevator what would you tell someone about who you are? Elevator Speech: A speech designed to tell another person(s) about you in such a way that intrique
  4. 4. In the time it takes to ride an elevator what would you tell someone about who you are? Elevator Speech: A speech designed to tell another person(s) about you in such a way that intrique and curiosity
  5. 5. In the time it takes to ride an elevator what would you tell someone about who you are? Elevator Speech: A speech designed to tell another person(s) about you in such a way that intrique and curiosity are created about you.
  6. 6. VAT OR ELE PEE CH? S The term grew out of the limited time entrepreneurs are given to pitch their product to potential investors. The same idea naturally extends to all professionals, whether they sell a service or a product.
  7. 7. Do I have to be on an elevator to use this speech?
  8. 8. NO! NO! NO ! NO! N O !
  9. 9. NO! N O! NO! NO! O ! N NO! NO ! NO ! NO! N O ! NO !
  10. 10. NO! N O! NO! NO! NO! O ! N N O ! N O! NO! N O! NO ! NO! NO ! NO! N O ! NO !
  11. 11. NO! NO ! NO! NO! NO! NO! O ! N N O ! N O! NO! N O! NO ! ! NO ! NO! NO NO! NO ! NO! NO! NO !
  12. 12. NO! NO ! NO! NO! NO! NO! O ! N N O ! N O! You can tell it anywhere, any time, to anyone! NO! O! An elevator is not required. N More on that later.... NO ! ! NO ! NO! NO NO! NO ! NO! NO! NO !
  13. 13. The E L E M E N T S of an elevator speech answer the following 5 questions . . .
  14. 14. What are the ELEMENTS of an Elevator Speech? 1 This is who I am . . .
  15. 15. What are the ELEMENTS of an Elevator Speech? 2 This is where I’ve been . . .
  16. 16. What are the ELEMENTS of an Elevator Speech? 3 This is where I’m going . . .
  17. 17. What are the ELEMENTS of an Elevator Speech? 4 This is why I’m going there . . .
  18. 18. What are the ELEMENTS of an Elevator Speech? 5 This is how I’m going to get there . . .
  19. 19. Elevator Speeches are also S T I C K Y. How? By using these elements:
  20. 20. Elevator Speeches are also S T I C K Y. How? By using these elements: SIMPLICITY
  21. 21. Elevator Speeches are also S T I C K Y. How? By using these elements: SIMPLICITY UNEXPECTEDNESS
  22. 22. Elevator Speeches are also S T I C K Y. How? By using these elements: SIMPLICITY UNEXPECTEDNESS CONCRETENESS
  23. 23. Elevator Speeches are also S T I C K Y. How? By using these elements: SIMPLICITY UNEXPECTEDNESS CONCRETENESS CREDIBILITY
  24. 24. Elevator Speeches are also S T I C K Y. How? By using these elements: SIMPLICITY UNEXPECTEDNESS CONCRETENESS CREDIBILITY EMOTIONAL APPEALS
  25. 25. Elevator Speeches are also S T I C K Y. How? By using these elements: SIMPLICITY UNEXPECTEDNESS CONCRETENESS CREDIBILITY EMOTIONAL APPEALS USE STORIES
  26. 26. Elevator Speeches are also S T I C K Y. How? By using these elements: SIMPLICITY UNEXPECTEDNESS CONCRETENESS CREDIBILITY EMOTIONAL APPEALS USE STORIES SATISFYING
  27. 27. Elevator Speeches are also S T I C K Y. How? By using these elements: SIMPLICITY UNEXPECTEDNESS CONCRETENESS CREDIBILITY EMOTIONAL APPEALS USE STORIES SATISFYING Learn more about Sticky Ideas in one of our favorites: Made to Stick by Chip and Dan Heath
  28. 28. Need a few examples?
  29. 29. Somewhere along the way, after discovering his inability to spell the word botany (he wrote quot;botonyquot; on his application to Texas A&M), Charles wandered into the forest sciences building and was accepted into this burgeoning department (about a dozen students) studying the renewable natural resources of forestry. The rest is history, well, sort of. While no one knows exactly what's on his mind these days given those occasional lapses in memory, we think it could be building that American Chopper he's been dreaming about. Not to ride of course, he's way too cautious for that. It's for the opportunity to build something, see it go wrong, and then solve the problem that keeps this classic running (him - not the bike). Besides, it's hard to pull a boat to Rockport with a motorcycle. He constantly fights that micro-manager inside but down deep he knows, with a team like Burditt, there's just no need to worry. Right? Right.
  30. 30. is xa mple ite T his e a webs n i from written on. s and i hird pers it is the t etheless, Non sticky. Somewhere along the way, after discovering his inability to spell the word botany (he wrote quot;botonyquot; on his application to Texas A&M), Charles wandered into the forest sciences building and was accepted into this burgeoning department (about a dozen students) studying the renewable natural resources of forestry. The rest is history, well, sort of. While no one knows exactly what's on his mind these days given those occasional lapses in memory, we think it could be building that American Chopper he's been dreaming about. Not to ride of course, he's way too cautious for that. It's for the opportunity to build something, see it go wrong, and then solve the problem that keeps this classic running (him - not the bike). Besides, it's hard to pull a boat to Rockport with a motorcycle. He constantly fights that micro-manager inside but down deep he knows, with a team like Burditt, there's just no need to worry. Right? Right.
  31. 31. is Charl xa mple ite es bec omes T his e a webs n dimen sional three i from written on. reade r. The to the s and i hird pers it is list of h re is n o the t etheless, award is accolade t s, degr s Non sticky. ees, et , c. Somewhere along the way, after discovering his inability to spell the word botany (he wrote quot;botonyquot; on his application to Texas A&M), Charles wandered into the forest sciences building and was accepted into this burgeoning department (about a dozen students) studying the renewable natural resources of forestry. The rest is history, well, sort of. While no one knows exactly what's on his mind these days given those occasional lapses in memory, we think it could be building that American Chopper he's been dreaming about. Not to ride of course, he's way too cautious for that. It's for the opportunity to build something, see it go wrong, and then solve the problem that keeps this classic running (him - not the bike). Besides, it's hard to pull a boat to Rockport with a motorcycle. He constantly fights that micro-manager inside but down deep he knows, with a team like Burditt, there's just no need to worry. Right? Right.
  32. 32. is Charl xa mple ite es bec omes T his e a webs n dimen sional three i from written on. reade r. The to the s and i hird pers it is list of h re is n o the t etheless, award is accolade t s, degr s Non sticky. ees, et , c. Somewhere along the way, after discovering his inability to spell the word botany (he wrote quot;botonyquot; on his application to Texas A&M), Charles wandered into the forest sciences building and was accepted into this burgeoning department (about a dozen students) studying the renewable natural resources of forestry. The rest is history, well, sort of. While no one knows exactly what's on his mind these days given those occasional lapses in memory, we think it could be building that American Chopper he's been dreaming about. Not to ride of course, he's way too cautious for that. It's for the opportunity to build something, see it go wrong, and then solve the problem that keeps this classic running (him - not the bike). Besides, it's hard to pull a boat to Rockport with a motorcycle. He constantly fights that micro-manager inside but down deep he knows, with a team like Burditt, there's just no need to worry. Right? Right. Instead, t he to know” reader “gets Ch becomes arles. He interestin someone g I would l and someone ike to wo rk with
  33. 33. When Gravitate was founded in 1999, we knew it was never destined to be a typical design agency. We didn’t want the bureaucracy, the revolving door of designers, and outrageous egos that we knew drove many design houses. Instead, our priorities were fixed from the beginning on three things – doing great work, treating our employees really well, and exceeding our clients’ expectations. We never set out to be the biggest, most cutting edge, or hippest firm out there, because good business isn’t about those things – it’s about delivering outstanding solutions that are sensible and that drive profit. What’s more, talent isn’t found in European light fixtures or expensive coffee – it’s found in amazing employees who truly believe in what they do, not just in their paychecks. What does our philosophy mean for you? It means you will get our best, no matter what your budget. It means you’ll always be able to reach someone who is working on your project when you pick up the phone. It means we will never sell you technology that you don’t need. And it means we do what we promise.
  34. 34. er ve anoth we ha ple of an Here exam r gre at ’s e levato iz ation n from organ ch take spee r website. thei When Gravitate was founded in 1999, we knew it was never destined to be a typical design agency. We didn’t want the bureaucracy, the revolving door of designers, and outrageous egos that we knew drove many design houses. Instead, our priorities were fixed from the beginning on three things – doing great work, treating our employees really well, and exceeding our clients’ expectations. We never set out to be the biggest, most cutting edge, or hippest firm out there, because good business isn’t about those things – it’s about delivering outstanding solutions that are sensible and that drive profit. What’s more, talent isn’t found in European light fixtures or expensive coffee – it’s found in amazing employees who truly believe in what they do, not just in their paychecks. What does our philosophy mean for you? It means you will get our best, no matter what your budget. It means you’ll always be able to reach someone who is working on your project when you pick up the phone. It means we will never sell you technology that you don’t need. And it means we do what we promise.
  35. 35. er ve anoth Throug we ha ple of an languag h great Here exam r such as e choices gre at ’s e levato “ iz ation n from found.. talent isn’t organ ch take .” we se e this spee r website. firm is differen thei t. When Gravitate was founded in 1999, we knew it was never destined to be a typical design agency. We didn’t want the bureaucracy, the revolving door of designers, and outrageous egos that we knew drove many design houses. Instead, our priorities were fixed from the beginning on three things – doing great work, treating our employees really well, and exceeding our clients’ expectations. We never set out to be the biggest, most cutting edge, or hippest firm out there, because good business isn’t about those things – it’s about delivering outstanding solutions that are sensible and that drive profit. What’s more, talent isn’t found in European light fixtures or expensive coffee – it’s found in amazing employees who truly believe in what they do, not just in their paychecks. What does our philosophy mean for you? It means you will get our best, no matter what your budget. It means you’ll always be able to reach someone who is working on your project when you pick up the phone. It means we will never sell you technology that you don’t need. And it means we do what we promise.
  36. 36. er ve anoth Throug we ha ple of an languag h great Here exam r such as e choices gre at ’s e levato “ iz ation n from found.. talent isn’t organ ch take .” we se e this spee r website. firm is differen thei t. When Gravitate was founded in 1999, we knew it was never destined to be a typical design agency. We didn’t want the bureaucracy, the revolving door of designers, and outrageous egos that we knew drove many design houses. Instead, our priorities were fixed from the beginning on three things – doing great work, treating our employees really well, and exceeding our clients’ expectations. We never set out to be the biggest, most cutting edge, or hippest firm out there, because good business isn’t about those things – it’s about delivering outstanding solutions that are sensible and that drive profit. What’s more, talent isn’t found in European light fixtures or expensive coffee – it’s found in amazing employees who truly believe in what they do, not just in their paychecks. What does our philosophy mean for you? It means you will get our best, no matter what your budget. It means you’ll always be able to reach someone who is working on your project when you pick up the phone. It means we will never sell you technology that you don’t need. And it means we do what we promise. The idea s simple a are very nd conc This mak rete. e easy to r s them emembe r.
  37. 37. I’m a conquistador who liberates the undiscovered, sets boundaries for safe play, and builds fortresses where dreams can be realized. I create, protect, and conquer the future with extreme respect and reverence for the past.
  38. 38. a h ave r lw ays ell ou ’t a s to t ancy n don ute e N esig We min Her te D s a few tory. Duar ives u e is. s e of gy g sh t lo o uar Slideo to wh D d n an pse i glim I’m a conquistador who liberates the undiscovered, sets boundaries for safe play, and builds fortresses where dreams can be realized. I create, protect, and conquer the future with extreme respect and reverence for the past.
  39. 39. a Ag ave r ain s h l ou ay el lan impo we se lw o ’t a s to t ancy n n e a C guage rtanc e the g e d inut re N Desi a W m He me onqu choi e of te s all i ce ew ory. Duar ives u is. f t I ne stado . “I’m s e of gy g she ed r” te lo to t uar Slideo to wh o kno lls D d n w an pse i glim I’m a conquistador who liberates the undiscovered, sets boundaries for safe play, and builds fortresses where dreams can be realized. I create, protect, and conquer the future with extreme respect and reverence for the past.
  40. 40. a Ag ave r ain s h l ou ay el lan impo we se lw o ’t a s to t ancy n n e a C guage rtanc e the g e d inut re N Desi a W m He me onqu choi e of te s all i ce ew ory. Duar ives u is. f t I ne stado . “I’m s e of gy g she ed r” te lo to t uar Slideo to wh o kno lls D d n w an pse i glim I’m a conquistador who liberates the undiscovered, sets boundaries for safe play, and builds fortresses where dreams can be realized. I create, protect, and conquer the future with extreme respect and reverence for the past. Her short descriptio n of self leaves me wanti ng more. I want to kno wa company whose lea der has this philosophy.
  41. 41. I'm a former quot;salarymanquot; (Osaka), former Apple employee (Cupertino), jazz musician, branding enthusiast, communications specialist, and design evangelist currently working in Japan as a full-time marketing professor for a local private university. I'm also director of a Japanese design group and love living here in Japan.
  42. 42. orites of our fav f Another eynolds o is Garr R en Fame nZ Presentatio I'm a former quot;salarymanquot; (Osaka), former Apple employee (Cupertino), jazz musician, branding enthusiast, communications specialist, and design evangelist currently working in Japan as a full-time marketing professor for a local private university. I'm also director of a Japanese design group and love living here in Japan.
  43. 43. Shor estab t and Sw orites lis ee of our fav f but a hes his c t. Garr Another eynolds o t r is Garr R en Fame mak the sam edibility es hi nZ msel e time Presentatio dime f nsio three nal. I'm a former quot;salarymanquot; (Osaka), former Apple employee (Cupertino), jazz musician, branding enthusiast, communications specialist, and design evangelist currently working in Japan as a full-time marketing professor for a local private university. I'm also director of a Japanese design group and love living here in Japan.
  44. 44. Want to S E E some elevator speeches?
  45. 45. Australia’s Tourism Queensland has created a pretty cool interview concept . . .
  46. 46. Applicants must post a 60 second video presentation detailing why they should be given an interview. www.islandreefjob.com
  47. 47. M e et Be n
  48. 48. Ben on Ostrich: Unexpected Traveling, Writing, Blogging, Tour Guide, Degree: Credible Pictures, Pictures, Pictures: Creates Story and Emotional Appeal His overall message: Simple and Clear Overall, I find Ben’s Elevator Speech highly satisfying and I want to know more
  49. 49. M e et Clar e
  50. 50. The use of the Chalkboard: Simple, Concrete and Visually Interesting all at the same time Presidential Puppets: Unexpected and funny creating an Emotional Connection Clare has never been to the Great Barrier Reef. Some might see this as a downside, but Clare turns it into a strength thereby increasing her Credibility
  51. 51. “I am starting to get the idea of a great elevator speech... but where do I start?”
  52. 52. Brainstorm YOU on paper. Do not evaluate, judge, or criticize any idea.
  53. 53. Look at what you have. Do you see any emerging connections between ideas or a possible story line?
  54. 54. Which ideas are sticky?
  55. 55. Now evaluate...what are the best and most important ideas to include?
  56. 56. Start plugging these ideas into the parts of the elevator speech
  57. 57. Now brainstorm potential audiences : client, co-worker, potential employer, professional in your field
  58. 58. Work on a 30 second, 60 second, and 120 second version
  59. 59. Practice -- out loud -- your elevator speech for different audiences and different time constraints
  60. 60. Now -- Put your speech to work for you! Try it out today!
  61. 61. You can move UP in your professional life! Take the first step and develop your elevator speech now.
  62. 62. You can move UP in your professional life! Take the first step and develop your elevator speech now. Wanna know more? Check us out at www.bravocc.com

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