Healthcare organizations are recognizing the value of healthcare analytics, especially in their Big Data, population health management, or accountable care initiatives. This is good because without analytics it is difficult to impossible to run these programs successfully. That said, analytics are not the magic bullet and proper process must be in place. The three most common mistakes health systems makes with their healthcare analytics are: 1. Analytics Whiplash- when the analytics goes from one project to another without being able to fully understand the data and what it’s saying. 2. Coloring the Truth- When analysts don’t feel like they can be completely forthcoming with information and only give leadership the news they want to hear. 3. Deceitful Visualizations- Manipulating charts, graphs, and the like to reflect what the analyst or leadership wants the data to say, rather than what it actually says.