For more information contact: Slideshare@marcusevans.com Presentation by Steve Moran, Publisher/Blogger, Senior Housing Forum at the marcus evans Long-term Care and Senior Living CXO Summit held on July 13 & 14 2015, in Palm Beach FL.

1. F Thi S i Li i N d t R thi k
P i b S M
Four Things Senior Living Needs to Rethink
Presentation by Steve Moran
Date
Four Things That Need Rethinking

2. The Most Humiliating Day in My Life
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Four Things That Need Rethinking

3. Two Goals
1. New ways of looking at what you do and how
you do it.
2. Provide you some very specific ways you can
make your communities even bettermake your communities even better.
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Four Things That Need Rethinking

4. 3 Kinds of Leaders
1.Managers
2.Dreamers
3.Visionaries
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Four Things That Need Rethinking

5. Greatest Business In the World
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6. The Problem
• We are content with 90% occupancyWe are content with 90% occupancy
• Average age has moved up dramatically
• Lengths of stay are deteriorating
• Elders are waiting longer to move in and have• Elders are waiting longer to move in and have
complex care needs
• Every operator and every senior living community
sweats occupancy.
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Four Things That Need Rethinking

7. Bringing It Home
• The senior living sales and marketing companies
are all doing a bang-up businessg g p
• Operators at all levels of care, are taking residents
they would never have taken 15 years ago.
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Four Things That Need Rethinking

8. The Boomer Money Problem
• We don’t have enough money to pay g y p y
for what most of you are selling
• Staff availability and costy
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Four Things That Need Rethinking

9. HARDLY ANYONE WANTS
WHAT WE ARE SELLING
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Four Things That Need Rethinking

10. 4 Things
1. What day to day life in a senior living community
looks like
2. What working in a senior living community feels like
3. Our local marketplace citizenship
4 How we tell our story4. How we tell our story
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Four Things That Need Rethinking

11. Day to Dayy y
Living
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12. 6 Reasons to Do It Better
1.Younger residents
2 Improved lengths of stay2. Improved lengths of stay
3.Reduced rates of depression and bickering
4 Your staff will not have to work as hard4.Your staff will not have to work as hard
5.You will have happier residents
6 You will have happier team members6.You will have happier team members
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Four Things That Need Rethinking

13. Put Purpose Back Into LifePut Purpose Back Into Life
• English language tutoring
• Dramatic productions
• Letters to the editor
• Letters to legislative officialsDramatic productions
• Creating videos
• Holding babies
• Resident led classes
Letters to legislative officials
• Resident employees
• Cooking classes
• Making dog treats
• Staff led classes
• Raising money for
humanitarian causes
g g
• Making blankets and caps
for rescue nurseries
• Art shows
• Trick or treating kids
• Letting kids read to residents
• Nurturing emerging business
l
• Residents being a part of
touring
people
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Four Things That Need Rethinking

14. Banish This
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15. Culture
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Four Things That Need Rethinking

16. Meaningful Work
• Reinforce nobility and live it out yourself
• Tell stories ‐ success and failureTell stories success and failure
• Time to listen and tell for staff
• Make friends
• Opportunities to advance• Opportunities to advance
• Involve line staff in solving resident problems
• Involve staff in creating new programs
• Celebrate accomplishment of team member
families
• Do social good projects, in and out of the g p j ,
community
• Run a giving Circle
• Do random acts of kindness projects
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Four Things That Need Rethinking
• Do random acts of kindness projects

17. 17
Four Things That Need Rethinking

18. Tell Our Story Better
• Become the subject matter expert on
aging in your community
• Be honest
• Invite the marketplace community to use• Invite the marketplace community to use
your campus
• Teach helpful classesTeach helpful classes
• Speed dating for seniors
• Talk about . . . tell stories about how great
it is to live in your communities
• Produce videos
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Four Things That Need Rethinking

19. We Have a Serious Image Problem
Internet Headlines
• 9 Warning Signs of Bad Care ‐ US News
• 50 Secrets a Nursing Home Won't Tell You | Reader's• 50 Secrets a Nursing Home Won't Tell You | Reader's
Digest
• Just How Bad Is Nursing Home Care?
• The Horrible Condition of Assisted Living Facilities
Across ...
• Catherine Hawes: Assisted Living is a “Ticking TimeCatherine Hawes: Assisted Living is a Ticking Time
Bomb ...
From a Senior Living Providers WebsiteFrom a Senior Living Providers Website
• Warning Signs When Touring Assisted Living Facilities
...
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Four Things That Need Rethinking

20. It Costs Us
• Horrible market penetration rate 2%‐16%
• An aging senior population• An aging senior population
• Shorter lengths of stay
• Higher Staffing Ratiosg g
• Higher Liability
• Higher Sales & Marketing Costs
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Four Things That Need Rethinking

22. Thank You
smoran@seniorhousingforum.net
www.seniorhousingforum.net
Four Things That Need Rethinking