Copernicus, Copernicus incentivizes diabetic patients in under-served populations to actively engage in their diabetes management through an mobile platform that provides notification, media content and reward incentives for disease tracking, medication adherence, improved health literacy and communication with providers. Users receive points by employing clinically proven health-promoting habits, which can be verified by their health care provider, which can be cashed out for gift cards.

1. Copernicus
Joshua David
Brian Friel
Jonathan Haskel
Tom Nahass
Michael Sabbagh
Sam Schild
Copernicus incentivizes diabetic patients in underserved populations to
actively engage in their diabetes management while reducing costs to
the healthcare system.

2. Impact of Diabetes in New Brunswick
4,580 diabetic patients
Average annual cost attributable to
diabetes/year ~ $4,465
~$20.5 MILLION/year
$70,000/patient
= ~$1.2 MILLION/
year
$38,000/patient
In New Brunswick alone...
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1. Sakravarty, C. et al A Community Health Needs Assessment for Saint Peter’s University Hospital & Robert Wood Johnson University Hospital
2. Kidney Disease Statistics for the United States. National Kidney and Urologic Diseases Information Clearinghouse
3. National Diabetes Report Card 2012. CDC: National Center for Chronic Disease Prevention and Health Promotion.

3. Empower the patient
Patients partner with their healthcare
team to work towards meaningful and
achievable health benchmarks
● Medication adherence
● Regular doctor visits
● HbA1c
● BMI
Patients improve their health literacy so
that they can make good decisions about
managing their diabetes
● Games
● Videos
● Quizzes

4. Unique Incentivization Program
Patients will financially benefit
from the cost savings that they
help generate by meeting their
health goals
● Patients are paid in the form of Visa
gift cards
● Alternative incentive programs have
not been successful

5. Feasibility, Scalability, Sustainability
● RWJ Partners ACO
o Approved for proof of concept pilot in Spring 2015
● Payment model can scale to include
additional ACOs and/or negotiate directly
with insurance companies
● Model can be applied to other chronic
management conditions