Some say responsive web design means a different content strategy between different devices based on the context of use. Others say responsive web design means getting the same content no matter what device and context. Join us as we agree to disagree in this heated debate on responsive web design and how it interweaves with coding, analytics, SEO and user experience.
21. PROS
CONS
Potentially high
return on investment
Potentially high
initial investment
Unified code base
Siloed tech stacks
Long-term channel
management
Interim legacy
site support
28. PROS
CONS
“Chunks not blobs”
De-blobbing takes time
Semantic content
Arguing over semantics
Content decoupled from
presentation layer
Limited range of
WCM options
30. PROS
CONS
Same metadata
across all channels
Same metadata
across all channels
Optimal for consistent
search behavior
Contextual search
behavior, not so much
Google ranking
favors responsive
Responsive
hatchet jobs
36. PROS
CONS
Easy to integrate and
augment channels
Hard to leverage native
capabilities of channels
More shopping = more $
Shopping engine woes
One shopping experience
to rule them all
A million tiny user
interface complexities